| 网络广告中图像的生成成因 |
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| 引用本文： | 王昌文. 网络广告中图像的生成成因[J]. 数码设计:surface, 2010, 0(3): 90-92 |
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| 作者姓名： | 王昌文 |
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| 作者单位： | 重庆邮电大学传媒艺术学院 |
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| 摘 要： | 作为社会环境的组成部分,文化无疑是对广告传播产生影响的重要因素,它同时也影响到作为广告信息传播的主要载体——图像。本文通过挖掘当代文化的深层次内涵、受众的审美要求以及图像自身的变化,结合数字技术发展状况,对网络广告中的图像在文化全球化背景下的生成成因进行了初步探讨。
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| 关 键 词： | 网络广告 图像 生成成因 文化全球化 |
Formation of Graphics for Online Advertisement |
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| WANG Changwen. Formation of Graphics for Online Advertisement[J]. surface, 2010, 0(3): 90-92 |
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| Authors: | WANG Changwen |
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| Affiliation: | WANG Changwen |
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| Abstract: | As the Component of Social environment,cultural undoubtedly is the important factors which impact on spreading of advertisement,meanwhile,it impact on the graphics which is the main carriers in spreading of advertisement information.Combining with the status of development in digital technique,this thesis tries to research the causing of formation of graphics in online advertisement through in-depth search for the deep-contents of contemporary cultural,the aesthetic requirements of audience and the Changes in the image itself. |
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| Keywords: | online advertisement image causes the formation of graphics cultural globalization |
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