略论平面广告的互动设计形式

数字式信息传播在现代人类生活中发挥着越来越大的作用,网络、手机、互动电视等新兴媒体成为人们信息获取的重要来源,这些结合了视、听等多感官刺激的媒体不仅满足了人们在获取信息时的感官多样性、多层次需要,更预示着现代人类对互动的思维方式的渴望。这种渴求也使得是否互动成为当代广告成功的关键。如何将互动这个"动"的概念融合到"静"的平面广告中,成为平面广告研究的重要课题。

Research on Interactive Design Forms of Plane Ads

Digital information dissemination in the modern human life,is playing an increasingly important role,network,mobile phones,interactive TV and other new media become an important source of access to information,which combines video,audio and other multi-sensory stimulation not only meets the media people access to information when the sensory diversity,multi-level needs,but also indicates that modern human desire for an interactive way of thinking.This desire also makes it an interactive key to the success of contemporary advertising.How to interact this "dynamic" concept of integration into the "Static" in plane ads,becoming an important research topic of plane ads.