论流行信息在服装品牌企划中的运用及其重要性

服装是与流行共生并存、相辅相成的。在市场中,成功的服装品牌离不开前期对品牌合理企划。而在服装品牌企划当中,对流行信息的了解和需求贯穿产品企划的环节始终。好的品牌不能脱离市场和消费者需求而存在,作为流行时尚的诠释者,优秀的服装设计师,应该具有筛选资讯的能力,善于从讯息万变的流行信息中提取元素,合理安排在服装品牌企划中的每步环节,与服装品牌的文化和消费者需求融合在一起,从而在第一时间有效的占领市场。本文通过分析在服装企划环节中所需要的流行信息的内容及运用,了解流行信息在服装品牌企划中的重要性。

Popular Clothing Brand Planning Information in the Application and its Importance

Dress is closely linked with the popular.In the market,a successful brand clothing brand is inseparable from pre-rational planning.In the clothing brand planning among the pairs of popular understanding of and demand for information throughout the product planning has always been a part of.A good brand can not be divorced from the market and consumer demand exists,as the interpreter of fashion,excellent costume designer,should have the ability to filter information,be good at changing the prevalence of information from the message to extract elements,reasonable arrangements for the clothing brand Planning every step in the link,and clothing brand culture and consumer demand together,thus effectively capture the market first.This paper analyzes the links in the clothing needed in planning the content of information and the popular use of information about popular clothing brand in the importance of planning.