现代汽车设计与传统文化

近年来,中国继美国成为世界第二大汽车消费大国,汽车制造技术基本上已经达到"技术同质化"和"制造全球化"。但本土自主汽车品牌却仍抱着旧有的观念,与世界汽车设计的差距不断拉大,设计问题暴露无遗。同时,中国经济继续迅猛发展,社会正经历重大的转变,传统文化正经历深刻的变化。本文从传统文化的角度,借鉴汽车大国的经验,对汽车设计提出新的要求、内涵和方向,旨在提高本土自主汽车品牌的设计竞争力,为中国人设计真正属于自己风格,适合自身生活方式的汽车。

Modern Car Design and Traditional Culture

In recent years,following the United States,China has become the world’s second largest auto market.Automobile manufacturing technologies have been achieved "technical homogenization" and "manufacturing of globalization."However,local-brand car makers still cling to the old concepts.Meanwhile,China’s economy,society and traditional culture are undergoing significant changes.In the traditional cultural perspective,this paper aims at improving the design competitiveness of local-brand,and designing the Chinese own style cars basing on their way of life.