网络虚拟展示广告的视觉设计研究

在以虚拟现实技术为基础的平台上,网络广告找到了虚拟和现实结合的道路,人们可以在网络上随意了解各地的产品信息,感受产品、体验产品,进而做出消费决策。网络虚拟展示广告是网络广告较前沿的分支,也是未来网络广告的发展趋势。作为视觉传达的一种新的表现形式,网络虚拟展示广告发展迅猛,并带动视觉传达向新的高度攀登。笔者研究分析了网络广告和虚拟展示的特点,研究了网络虚拟展示广告视觉传达设计的诸多设计要素,总结出网络虚拟展示广告中视觉传达设计的特点和规律。

The Visual Communication Design of VR Webvertising

On the platform based on VR technology,webvertising find the way to combine virtual and reality. We can view products thousands of miles far away from us optionally on the internet,which make people realize deeply the combination of technology and marketing concept accomplish a leap in people’s life.VR Webvertising is a more advanced branch of webvertising.It is also the tendency of the webvertising form of products in the future.As a new form of visual communication,the rapid development momentum of VR Webvertising is taking visual communication to a new level.I elaborate the characteristics of webvertising and virtual exhibition separately,and analyze the features and the law of Visual Communication Design by combining the elements of Visual Communication Design.I also analyze the excellent VR Webvertising at present,from which,I can use the redeeming feature to prove my point of view.