| 食品连锁超市的营销优势初探 |
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| 引用本文： | 沈翠珍.食品连锁超市的营销优势初探[J].武汉工业学院学报,1997(3). |
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| 作者姓名： | 沈翠珍 |
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| 摘 要： | 根据人们食品消费需求的新特点，从保障食品的安全性、购买的便利性、价格的低廉性、促销的优越性四个方面，对食品连锁超市的营销优势进行了探讨。
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| 关 键 词： | 食品 连锁超市 营销优势 |
ON THE MARKETING ADVANTAGE OF FOOD CHAIN SUPERMAKET |
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| Shen,Cuizhen.ON THE MARKETING ADVANTAGE OF FOOD CHAIN SUPERMAKET[J].Journal of Wuhan Polytechnic University,1997(3). |
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| Authors: | Shen Cuizhen |
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| Affiliation: | Business Administration Department |
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| Abstract: | Based on the new demands for food consumption ,the marketing advantages of the chain supermarket are studied ,which involve the guarantee of food security ,the convenience of purchase, the lower price, the advantages of promotion. |
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| Keywords: | food chain supermarket marketing advantage |
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