| 三网融合时代有线电视网络的竞争格局与运营战略 |
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| 引用本文： | 肖叶飞,汪晓华.三网融合时代有线电视网络的竞争格局与运营战略[J].中国有线电视,2014(2):119-123. |
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| 作者姓名： | 肖叶飞 汪晓华 |
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| 作者单位： | [1]安徽师范大学传媒学院,安徽芜湖241002 [2]安徽理工大学发展规划处,安徽淮南232001 |
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| 基金项目： | 国家社科基金青年项目“媒介融合的政策选择与规制体系研究”（13CXW008）的阶段性成果 |
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| 摘 要： | 三网融合加快了有线网络整合和数字化与双向化改造，也促进了有线网络的资本运营与三网融合业务的开展，与此同时，有线网络也面临着电视受众减少、其他多媒体电视终端的竞争、三网融合业务的挑战以及营业收入单一化等问题，亟需通过整合、联动、融合以及多元化战略提高有线网络的核心竞争力。
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| 关 键 词： | 三网融合 有线电视网络 竞争格局 发展战略 |
Competition Pattern and Operation Strategy of Cable TV Network in Triple Play Time |
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| XIAO Ye-fei,WANG Xiao-hua.Competition Pattern and Operation Strategy of Cable TV Network in Triple Play Time[J].China Cable Television,2014(2):119-123. |
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| Authors: | XIAO Ye-fei WANG Xiao-hua |
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| Affiliation: | 1. Media School of Anhui Normal University, Wuhu 241002, China; 2. Development and Planning Department of Anhui University of Science and Technology, Huainan 232001 ,China) |
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| Abstract: | Triple play accelerates cable television network integration and digitization and two-way transformation, also promote capital operation of cable television and implement of triple play services. At the same time, Cable TV Network is faced with many problems such as reduction of television audience, competition from oth- er multimedia TV terminal, Triple play business challenges, and Operating income simplification. We should urgently need to improve the core competitiveness of the Cable TV network through integration, coordination, and convergence and diversification strategy. |
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| Keywords: | triple play cable TV network competition pattern development strategy |
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