| 数字电视字幕插播系统的应用 |
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| 引用本文： | 朱苏金,孙焱,苏永军,王平. 数字电视字幕插播系统的应用[J]. 中国有线电视, 2014, 0(2): 146-151 |
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| 作者姓名： | 朱苏金 孙焱 苏永军 王平 |
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| 作者单位： | 金湖县广播电视台,江苏金湖211600 |
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| 摘 要： | 随着数字电视整体转换的推进，各地的广电运营商致力于开展更多的增值业务，以拓宽收入来源，尤其重视游动字幕和图片广告的实现，为此介绍两种主流的字幕插播系统，阐述其原理、平台架构及其实现方式，比较两者的优缺点，为选择合适的字幕插播系统提供依据。
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| 关 键 词： | 字幕插播系统 增值业务 |
Application of Subtitle Spots System on Digital TV |
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| ZHU Su-jin,SUN Yan,SU Yong-jun,WANG Ping. Application of Subtitle Spots System on Digital TV[J]. China Cable Television, 2014, 0(2): 146-151 |
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| Authors: | ZHU Su-jin SUN Yan SU Yong-jun WANG Ping |
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| Affiliation: | (Jinhu County Radio and TV Station, Jinhu 211600, China) |
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| Abstract: | Along with the advancement of the digital TV conversion , the local cable operators committed to de-velop more value-added services , to broaden sources of income , especially for Scrolling marquee and image ads implementation .It Introduces two kinds of mainstream subtitles spots system and analyzes their principle . In this paper , the platform architecture and implementation , comparing their advantages and disadvantages , provide the basis for choosing appropriate subtitles spots system . |
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| Keywords: | DVB DVB subtitles spots system value-added services |
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