| 4C理论在网络营销中的应用解析 |
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| 引用本文： | 刘生慧. 4C理论在网络营销中的应用解析[J]. 兰州工业高等专科学校学报, 2012, 19(2): 66-68 |
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| 作者姓名： | 刘生慧 |
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| 作者单位： | 兰州工业高等专科学校管理工程系,甘肃兰州,730050 |
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| 摘 要： | 4C理论是在现代经济形势下以消费者为导向的网络营销理念,主要涉及消费者、成本、便利和沟通四个要素。4C理论可以给网络营销计划的制定、执行和完善带来较为全面的、系统的指导,有利于建立良好的网络营销策略。
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| 关 键 词： | 4C理论 网络营销 营销策略 |
Analysis of the Application of 4C Theory in Internet Marketing |
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| LIU Sheng-hui. Analysis of the Application of 4C Theory in Internet Marketing[J]. Journal of Lanzhou Higher Polytechnical College, 2012, 19(2): 66-68 |
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| Authors: | LIU Sheng-hui |
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| Affiliation: | LIU Sheng-hui(Department of Management Engineering,Lanzhou Polytechnic College,Lanzhou 730050,China) |
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| Abstract: | 4C theory is a consumer-oriented internet marketing concept in the modern economic situation,including consumer,cost,convenience and communication.it can be used to direct the development,implementation and improvement of the internet marketing project comprehensively and systematically,so that the favorable internet marketing strategy can be constructed. |
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| Keywords: | 4C theory internet marketing consumer marketing strategy |
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