| 一种基于数据挖掘的通用CRM系统框架及关键技术研究 |
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| 引用本文： | 石杰楠,高世文.一种基于数据挖掘的通用CRM系统框架及关键技术研究[J].微电子学与计算机,2005,22(10):156-158,161. |
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| 作者姓名： | 石杰楠 高世文 |
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| 作者单位： | [1]中国地质大学计算机学院,湖北武汉430074 [2]中国航天科技集团公司,北京100037 |
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| 摘 要： | 文章在分析当前CRM的应用现状的基础上，综合数据挖掘技术、OLAP技术、知识库的最新研究成果．结合CRM的功能需求，研究了一种新的基于数据挖掘技术的通用商业CRM系统。该系统不仅能够提高用户对客户信息管理的效率，优化企业对客户的响应模式，同时可以根据行业特点进行快速定制实施．极大地方便了面向不同商业应用的客户关系管理平台的搭建，在实际商业应用中具有重要意义。
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| 关 键 词： | CRM 数据挖掘 OLAP 数据仓库 |
| 文章编号： | 1000-7180（2005）10-156-03 |
| 收稿时间： | 2005-09-09 |
| 修稿时间： | 2005-09-09 |
A Research on the General System Framework and Key Techniques of CRM Based on Data Mining |
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| SHI Jie-nan, GAO Shi-wen.A Research on the General System Framework and Key Techniques of CRM Based on Data Mining[J].Microelectronics & Computer,2005,22(10):156-158,161. |
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| Authors: | SHI Jie-nan GAO Shi-wen |
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| Affiliation: | 1 Faculty of Computer, China University of Geoseienees, Wuhan 430074 China;2 China Aerospace Science and Technology Corporation, Beijing 100037 |
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| Abstract: | Analyzing the current research of customer relationship management(CRM) fully, the paper studies a new type of general commercial CRM system, which is based on data mining (DM), online analytical process (OLAP) technique and knowledge base management(KBM). The system could not only improve the efficiency of managing customer information, but also optimize response speed to customer, and it could also make a rapid customization and implementation according to actual application, by which it is very easy to build the customer relationship management platform, it is very significant to commercial application. |
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| Keywords: | Customer Relationship Management Data Mining Online Analytical Process Data warehouse |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
