| TD-SCDMA终端营销策略研究 |
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| 引用本文： | 王丽英. TD-SCDMA终端营销策略研究[J]. 电信工程技术与标准化, 2011, 24(1): 46-50 |
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| 作者姓名： | 王丽英 |
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| 作者单位： | 中国移动通信集团设计院有限公司; |
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| 摘 要： | 本文首先概括了国内外运营商在3G终端营销领域的已有模式,然后结合中国移动TD-SCDMA发展特点给出了TD-SCDMA终端营销策略建议,最后联系中国移动当前终端集中采购的背景,提出了TD-SCDMA终端营销规划的具体步骤.
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| 关 键 词： | TD-SCDMA 终端 集中采购 营销策略 营销规划 |
Research of marketing strategy of TD-SCDMA terminals |
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| WANG Li-ying. Research of marketing strategy of TD-SCDMA terminals[J]. Telecom Engineering Technics and Standardization, 2011, 24(1): 46-50 |
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| Authors: | WANG Li-ying |
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| Affiliation: | WANG Li-ying(China Mobile Group Design Institute Ltd.Co.,Beijing,100080,China) |
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| Abstract: | Firstly,we analyze the existing marketing strategy modes of 3G terminals.Then based on the characteristics of China Mobile's 3G network development phase,marketing strategy of TD-SCDMA terminals is provided.Finally,under the background of centralized procurement,specific steps for marketing plan are also summarized in this paper. |
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| Keywords: | TD-SCDMA terminal centralized procurement marketing strategy marketing plan |
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