| 探析徐州彭祖养生文化产业的振兴之路 |
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| 引用本文： | 蔡莉娴,王德义.探析徐州彭祖养生文化产业的振兴之路[J].扬州大学烹饪学报,2011,28(1):25-29. |
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| 作者姓名： | 蔡莉娴 王德义 |
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| 作者单位： | 1. 徐州工程学院,图书馆,江苏,徐州,221008
2. 徐州日报社编辑部,江苏,徐州,221008 |
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| 基金项目： | 徐州市文化局科研重点课题，徐州市科技情报研究课题(徐科情2010.52.06) |
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| 摘 要： | 彭祖养生文化具有多重价值，彭祖品牌蕴藏巨大商机。徐州是彭祖文化的发源地，人文地理和自然条件具备发展彭祖养生产业得天独厚的优势。徐州发展彭祖文化产业要以“养生长寿为灵魂，彭祖功夫为纽带，性文化博物馆为看点，彭祖园为基地，养身旅游为名片，编撰彭祖文化读物为突破口，做大做强无形资产为主业，中老年人群为市场定位”。打造徐州成为有特色、有看点的养生名城和区域性旅游中心城市，打响“要长寿到徐州”的旅游名片。
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| 关 键 词： | 彭祖 徐州 饮食养生 饮食文化 |
Analysis of the Way to Prosperity of Pengzu Health Culture Industry |
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| CAI Li-xian,WANG De-yi.Analysis of the Way to Prosperity of Pengzu Health Culture Industry[J].Cuisine Journal of Yangzhou University,2011,28(1):25-29. |
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| Authors: | CAI Li-xian WANG De-yi |
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| Affiliation: | 1. Library of Xuzhou Institute of Technology, Xuzhou 221008, Jiangsu, China; 2. Senior Editor of Daily Newspaper of Xuzhou, Xuzhou 221008, Jiangsu, China) |
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| Abstract: | Pengzu Health culture has multiple values and PANG brand bears tremendous business opportunities. As the birthplace of Penzu cuhure, Xuzhou has unique advantages of human geography and natural conditions for the development of Pengzu health industry. PANG Xuzhou development of cultural industries should take the health and longevity as the soul, PANG Kongfu as the link, sexual museums as the watching focus, PANG Park as the base, self- cultivation tourism as business cards, books compiled with PANG culture as a breakthrough, the bigger and stronger intangible assets as the main industry and the elderly population as market positioning to make Xuzhou a health city of people of longevity and a regional tourist center with characteristics and eye -catching spots. |
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| Keywords: | Pengzu Xuzhou dietary health cuisine culture |
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