我国餐饮企业水平营销策略研究

随着餐饮市场细分程度的加大,餐饮企业经营的竞争越来越激烈,餐饮产品的销售也变得越来越困难。水平营销作为一种新型的营销理念越来越受到业内人士的关注,其营销策略已经成为旅游消费者深层需求,也是建立餐饮企业差异化优势、提高市场竞争力的有力手段。

Study on the Level Marketing Strategy in Catering Enterprises

With the increasing degree of catering market segmentation, catering operations compete more and more intensely and the sales of food and beverage products have become increasingly difficult. The level of marketing, a new marketing idea, has aroused concerns in the food industries as a means to meet the in - depth demands of tourism consumers, to establish the differentiation advantage in catering enterprises and to improve the competitiveness in the market. Analysis of the connotation and advantages of the level marketing strategy, major problems are supposed to be of found in the catering marketing strategy and further research from markets, products and marketing mix will be made.