| 供应链管理环境下企业营销管理决策支持系统的研究 |
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| 引用本文： | 曾煜洲,熊玉娟.供应链管理环境下企业营销管理决策支持系统的研究[J].电脑与信息技术,2003,11(2):26-30. |
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| 作者姓名： | 曾煜洲 熊玉娟 |
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| 作者单位： | [1]华中科技大学，长沙410003 [2]广东省科技干部学院，广州510640 |
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| 摘 要： | 企业实施供应链管理对营销管理决策提出了新的要求，文章在分析了供应链管理环境下企业营销管理决策的目标和功能需求的基础上，重点介绍了一种建立在数据仓库、联机分析处理、数据挖掘技术基础上的营销管理决策支持系统，并给出了系统结构和功能模型。
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| 关 键 词： | 企业 营销管理 决策支持系统 供应链管理 数据仓库 数据挖掘 |
The study of marketing management and decision support system under SCM environment |
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| ZENG Yuzhou,XIONG Yujuan.The study of marketing management and decision support system under SCM environment[J].Computer and Information Technology,2003,11(2):26-30. |
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| Authors: | ZENG Yuzhou XIONG Yujuan |
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| Abstract: | As implenented SCM,ther are more demands faced by marketing management and decision of enterprises.This paper analyzes the objectives and the functions of the marketing management and decision of enterprises under SCM environment,it mainly introduces a kind of marking management and decision supporting system based on Data Warehouse,OnLine Analytical Processing and Data Mining.The construction and function model of the system are given. |
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| Keywords: | Supply Chain Management(SCM) marketing management Decision Support System(DSS) Data Warehouse(DW) OnLine Analytical Processing(OLAP) Data Mining(DM) |
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