| 浅谈中国烟草品牌竞争力 |
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| 引用本文： | 谭艳华,李进.浅谈中国烟草品牌竞争力[J].中国烟草科学,2007,28(4):7-10. |
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| 作者姓名： | 谭艳华 李进 |
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| 作者单位： | 1. 安徽铜陵学院经济管理系,安徽,铜陵,244000
2. 山东中烟工业公司技术中心,济南,250100 |
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| 摘 要： | 由于宏观环境的巨大变化,中国烟草企业面临严峻的挑战,如何应对?作者阐述了品牌竞争力的三要素,分析了中国烟草品牌竞争力的现状,提出了提升烟草品牌竞争力是一个重要出路,探讨了提升中国烟草品牌竞争力的策略。
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| 关 键 词： | 中国烟草 品牌 竞争力 |
| 文章编号： | 1007-5119（2007）04-0007-04 |
| 修稿时间： | 2007-03-26 |
Brief Analysis on the Brand Competition of China Tobacco |
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| TAN Yanhua,LI Jin.Brief Analysis on the Brand Competition of China Tobacco[J].Chinese Tobacco Science,2007,28(4):7-10. |
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| Authors: | TAN Yanhua LI Jin |
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| Affiliation: | 1. Department of Economics and Management, Tongling College, AnHui Tongling 244000, China; 2. Technology Center, Shandong Tobacco Industrial Cooperation of China, Jinan 250100, China |
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| Abstract: | Due to enormous change of macro environment,China tobacco enterprises are confronted with severe challenge,how do we face with it?The authors explained the three factors of the brand competition,analyzed the current situation of the tobacco brand competition in China,and put forward the main promoting solution and strategies. |
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| Keywords: | China tobacco brand competition |
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