| 需求弹性对企业价格决策的影响分析 |
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| 引用本文： | 孙丽文 王云峰. 需求弹性对企业价格决策的影响分析[J]. 河北工业大学学报, 1997, 26(4): 85-90 |
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| 作者姓名： | 孙丽文 王云峰 |
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| 作者单位： | 河北工业大学工商管理系!天津,300130 |
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| 摘 要： | 首先从影响需求弹性的因素出发,论述了需求弹性在价格决策中的作用;然后利用边形分析方法从提高企业销售收入及利润的角度,分析了如何根据不同产品,不同市场的需求弹性,制定企业的价格策略。
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| 关 键 词： | 价格决策 需求弹性 企业 经营决策 |
The Analysis about the Effects of Price Elasticity of Demand on Price Decision |
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| Sun Liwen, Wang Yunfeng, Cuo Jiming. The Analysis about the Effects of Price Elasticity of Demand on Price Decision[J]. Journal of Hebei University of Technology, 1997, 26(4): 85-90 |
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| Authors: | Sun Liwen Wang Yunfeng Cuo Jiming |
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| Affiliation: | Sun Liwen; Wang Yunfeng; Cuo Jiming |
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| Abstract: | This paper first discusses the effects of price elasticity of demandon price decision from the factors in fluencing elasticity. Then it uses"marginal" theory to analyze how to draw up price policy according to price elasticity of demand on different products and different markets,whose goal is to increase sales income and profits. |
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| Keywords: | Price decision Price elasticity of demand Marginal analysis Sales income Profit |
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