| 向左向右,传播学麾下的新闻学与广告学 |
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| 引用本文： | 高萍.向左向右,传播学麾下的新闻学与广告学[J].北京印刷学院学报,2009,17(5):16-22. |
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| 作者姓名： | 高萍 |
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| 作者单位： | 北京印刷学院,出版传播与管理学院,北京,102600 |
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| 摘 要： | 新闻教育找不到新闻,广告教育迷失根向,这是传播学、新闻学、广告学三者之间范畴交叉、概念错位的直接后果。传播学麾下的新闻学与广告学,一个要向左,一个要向右。新闻的灵魂是真实报道,新闻学学科建设的关键是回归并弘扬新闻原则,找回人本尺度和民生价值标准这杆秤,强化人文知识和社会伦理;广告的灵魂是文化创意,广告学学科建设的关键是坚持广告原则,利用文化创意提升商业传播影响力,强化人性沟通和社会文化底蕴。
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| 关 键 词： | 传播学 新闻学 广告学 文化创意 传媒 |
Left to Right,Communications Arm of Journalism and Advertising |
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| GAO Ping.Left to Right,Communications Arm of Journalism and Advertising[J].Journal of Beijing Institute of Graphic Communication,2009,17(5):16-22. |
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| Authors: | GAO Ping |
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| Affiliation: | GAO Ping(School of Publishing Communication , Management,Beijing Institute of Graphic Communication,Beijing 102600,China) |
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| Abstract: | Journalism education can not find the news,advertising can not find the foundation of education,This is the communication,journalism,advertising intersection between the three areas,a direct consequence of the concept of dislocation.Communication arm of Journalism and Advertising,one to the left: the soul is real news coverage.Journalism is the key discipline construction principle to re-promote the news,finds people and people's standard of values in this scale that steelyard,strengthens the humanities and... |
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| Keywords: | communication studies journalism advertising the cultural and creative media |
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