| 浅论品牌在市场中的保护与延伸 |
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| 引用本文： | 贺金凤,刘跃军.浅论品牌在市场中的保护与延伸[J].中原工学院学报,1996(4). |
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| 作者姓名： | 贺金凤 刘跃军 |
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| 作者单位： | 河南纺织专科学校经济管理系(贺金凤)，郑州纺织工学院工商管理系(刘跃军) |
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| 摘 要： | 在激烈的市场竞争中应如何有力地保护企业经过艰苦努力创立起来的优势品牌，并延长其优势地位，从而增强企业的竞争实力，本文将从六个方面加以论述。
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| 关 键 词： | 品牌，保护，专有技术，专利 |
The Protection and Continuousness of the Brand in the Market |
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| He Jingfeng,Liu Yaojun.The Protection and Continuousness of the Brand in the Market[J].Journal of Zhongyuan Institute of Technology,1996(4). |
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| Authors: | He Jingfeng Liu Yaojun |
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| Affiliation: | He Jingfeng Liu Yaojun |
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| Abstract: | How do the enterprises protect and continue their favorable situation,the favor able brand set up by hard effort and harden their ability of competition?This paper deads with the topic in six sides. |
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| Keywords: | brand protection know-how patent |
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