浅析跨文化商业交际差异

随着经济全球一体化的迅猛发展，涉外商务活动日益增多，从而引起了跨化交际这一问题．商务活动中影响跨化交际的中英化差异包括思维方式、价值观念、风俗习惯和语言现象的差异。群体依存和个体自主这一价值观念的差异乃是中国和英美化间最主要的差异．只有认识并重视这些化差异才能在涉外的商务活动中成功地进行跨化交际。

Analysis on Business Communicatuon Differences of Cross-culture

With the rapid progress of economic globalization,foreign business activities are getting more and more,which leads to the problem of cross cultural communication.The cross cultural differences which influence the cross cultural communication include way of thinking,value and opinion,customs and tradition,language use.The major differences between British and Chinese culture are the value of collectism and individualism.You can have successful cross cultural communication with the emphasis on these cultural differences in business activities.