| 土建施工企业的企业形象及其策划 |
| |
| 引用本文： | 邓雪松.土建施工企业的企业形象及其策划[J].湖南工业大学学报,1999(5). |
| |
| 作者姓名： | 邓雪松 |
| |
| 作者单位： | 长沙铁道学院土建院!长沙410075 |
| |
| 摘 要： | 根据土建施工企业的特点，分析了土建施工企业形象的构成、内容和特点，阐明了土建施工企业进行企业形象策划的重要性、内容和作用，有助于促使土建施工企业重视企业形象，进行企业形象策划。
|
| 关 键 词： | 土建施工企业 企业形象 企业形象策划 |
On the CI and CIS of Constructional Enterprise |
| |
| Deng Xuesong.On the CI and CIS of Constructional Enterprise[J].Journal of Hnnnan University of Technology,1999(5). |
| |
| Authors: | Deng Xuesong |
| |
| Abstract: | This paper, according to the characteristics of constructional enterprise, analyses the coposition, content and characteristics of the CI of constructional enterprise , and expounds the importance,eontent and effects of the CIS of constructional enterprise. It is helpful for constructional enterprise to pay attention to CI and do CIS. |
| |
| Keywords: | constructional enterprist CI CIS |
| 本文献已被 CNKI 等数据库收录！ |
