基于互联网情感特征的 Web 界面设计新思略

网络技术以及硬件设备的飞速发展，带来互联网用户阅读与思维习惯的转变，呈 现出越来越明显的女性化思维特征，即互联网的感性化、体验化、去中心化的思维特征。互联 网女性化思维特征实际上是用户在视觉感知、情感交互以及多元架构上的诉求，创新性 Web 界 面设计的研究主要目标是为了给用户提供更好的沉浸式的体验与服务。因此，以用户行为核心 流程的研究为切入点，通过分析互联网女性化思维现象；研究互联网用户的需求特性，结合案 例从提升信息感召力；促进用户情感共鸣；建立面向未来的智能多元服务系统三方面，探讨创 新性 Web 界面设计策略与实现方法。

The Strategy of Web Interface Design Based on Internet Emotion

The rapid development of network technologies and hardware devices has brought a great change in reading and thinking habits of Internet users, which shows more and more feminine thinking characteristics, namely, sensibility, experience and the decentralization of the Internet. Actually, the feminine thinking of the Internet reveals the user’s needs in the aspects of visual perception, emotional interaction and multiple accesses. The innovation of web interface design is to provide users with better immersive experience and service. Therefore, grounded on the examination of the core process of user behavior, this paper explores innovative web interface design strategies and implementation methods, focusing on the phenomenon of feminine thinking in the Internet, investigating the characteristics of Internet users’ needs, and analyzing examples  in relation to  improvement of information appeal, promotion of user emotional resonance, and establishment of diversified and intelligent services.