| Abstract: | Brings to the attention of social psychologists the fact that contemporary consumer psychology is essentially social psychology utilized in a specific context, and attempts to stimulate a few social psychologists to engage in social-consumer psychological research. Consumer behavior and consumer psychology are defined and distinguished from each other, and 10 bases for justifying greater social psychological involvement in consumer research are elaborated. This involvement is considered to contribute to the development of both social psychology and the social psychologists who become so involved. (70 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved) |
