包装设计与消费需求

信息社会人们通过包装来了解商品,认定商品、消费商品.那么对于消费需求的研究就有助于明确包装设计的方向,能够依据市场的信息为未来市场作出有价值的设想与筹划.包装设计的这种超前性的能力,从某种意义上说又是一种推动社会发展的动力.那么对于消费需求的关注就显得尤为重要.

Packaging Design and Consumer Demand

People can know, accept, and consume commodity through its packaging in information society. As an effective tool for the orientation of packaging design, the research on the consumer demand can offer valuable assumption and plan for future market basing on market information. In some sense, the pre- dicting ability of packaging design is a drive to promote the society~ development. Consequently, the concentration on the consumer demand is extremely important.