数据挖掘在电信交叉销售领域的研究

文章针对当前我国电信运营企业发展所面临的严峻形势,提出了“如何向电信客户进行交叉销售”的数据挖掘技术应用方案,同时研究了这一技术的建模方法,最后证明数据挖掘是当前提升我国电信核心竞争力的有效工具。

The Study of Data Mining In the Field of Telecommunication Cross-selling

The article develops the stern situation of Telecommunication Operation Enterprise which faces, proposed the application plan of data mining technology that is used in how carries on the cross-selling to the telecommunication customer, simultaneously has studied the modeling method of the technology, finally proved the data mining is the effective tool for telecommunication to raise the core competitive power.