| 包装设计的创新生存 |
| |
| 引用本文： | 刘兆明.包装设计的创新生存[J].包装工程,2006,27(2):273-276. |
| |
| 作者姓名： | 刘兆明 |
| |
| 作者单位： | 长沙理工大学,长沙,410015 |
| |
| 摘 要： | 对产品包装设计的创新意识的重要性,从包装的创意战略、包装的整体设计、包装的视觉传达设计的角度,进行了关系到产品的创新生存方面的阐述.产品包装的创新涉及的学科较多,自主知识产权的创新是其核心.产品以及能够提升产品价值的包装的研发,是企业在激烈市场竞争中生存的根本之一,需要企业和包装设计工作者从战略高度加以研究.
|
| 关 键 词： | 包装 策略 设计 创新生存 |
| 文章编号： | 1001-3563(2006)02-0273-04 |
| 收稿时间： | 2006-02-10 |
| 修稿时间： | 2006年2月10日 |
Survival by innovative packaging design |
| |
| LIU Zhao-ming.Survival by innovative packaging design[J].Packaging Engineering,2006,27(2):273-276. |
| |
| Authors: | LIU Zhao-ming |
| |
| Affiliation: | Changsha University of Science and Technology, Changsha 410015, China |
| |
| Abstract: | The importance of innovative packaging design was discussed from the aspects of innovation strategy, integrated design, and vision communication of packaging. The innovation of product packaging deals with many subjects and its core is independent intellectual property. The development of packaging which increase the value of product is one of the roots for the survival of enterprises in drastic market competition. |
| |
| Keywords: | packaging strategy design innovation survival |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
