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事件引导下的纺织品创新设计与实践
引用本文:周赳,王国书,屠永坚,张彦哲. 事件引导下的纺织品创新设计与实践[J]. 纺织学报, 2016, 37(4): 43-48. DOI: 10.13475/j.fzxb.20150201706
作者姓名:周赳  王国书  屠永坚  张彦哲
作者单位:1. 浙江理工大学材料与纺织学院,浙江杭州,310018;2. 浙江巴贝集团有限公司,浙江嵊州,312400;3. 浙江凯喜雅国际股份有限公司,浙江杭州,310004
基金项目:国家社会科学基金艺术学项目(12BG064)
摘    要:由于人们物质生活随着经济的发展越来越丰富,以物的设计为理念的传统纺织品设计方法逐渐难以满足纺织品个性化消费市场快速增长的需求,文章分析了基于物的设计的传统纺织品设计的基本特点和不足;以纺织品“设计营销一体化”模式为基础,提出基于事的设计的纺织品创新设计原理,通过对事的设计的设计要素(设计元、设计向、设计节)界定、设计流程和方法分析,来建立基于事的设计的纺织品创新设计理论和方法论构架;最后,通过设计实践来诠释基于事的设计的纺织品创新设计理论和方法论的实际应用价值,为信息化时代的纺织品创新设计理论和实践研究提供新的思路。

关 键 词:物的设计  纺织品设计  纺织品营销  创新  
收稿时间:2015-02-09

Design and practice on textile innovation based on event-led concept
Abstract:With the improvement of material life livel, the integrated design-marketing model of textiles based on network will become the mainstream of the textile innovation. The traditional textile design methods based on Thing-led Design Concept have been unable to meet the rapidly growing consumer market because of the textile personalization demand. The paper analyzes the basic characteristics and deficiencies of the traditional textile designs based on the Thing-led Design Concept. The innovative textile design principles and methodology about the Event-led Design Concept is proposed with the application of the Integrated Design-marketing Model. It defines the Design Origin, Design Orientation, Design Operation and makes up the process for the Event-led Design Concept, which helps to create the academic framework of the Event-led Design Concept theory and method. Finally, the value of the Event-led Design Concept gets proved by the design practices, which offers new ideas to the innovative textiles design research in the Information age.
Keywords:thing-led design  textile design  textile marketing  innovation
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