| 实施品牌战略的研究与实践 |
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| 引用本文： | 张渭林.实施品牌战略的研究与实践[J].扬州大学烹饪学报,2003,20(1):61-64. |
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| 作者姓名： | 张渭林 |
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| 作者单位： | 杭州楼外楼实业有限公司,浙江,杭州,310007 |
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| 摘 要： | 中国餐饮企业面对经济全球化的新高潮，特别是我国加入WTO后，如何抓住机遇，迎接挑战，楼外楼实业有限公司应对的实践表明，品牌创造及其营运已成为我国餐饮企业进一步发展的战略问题。
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| 关 键 词： | 餐饮企业 老字号 经营策略 |
Study and Implementation of Brand Strategy |
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| ZHANG Wei-ling.Study and Implementation of Brand Strategy[J].Cuisine Journal of Yangzhou University,2003,20(1):61-64. |
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| Authors: | ZHANG Wei-ling |
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| Abstract: | After the entry into WTO, facing the new high tide of the world economy development towards globalization, the practice of Hangzhou LouWailou Company Ltd shows that the brand creation and its operation is an urgent strategic problem of further developrneht. Only in doing so is it possible for the Chinese food and beverage industry to seize the opportunity and be competent to meet the challenge. |
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| Keywords: | food and beverage industry old-brand shop management tactics |
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