| 实施CRM打造营销新策略 |
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| 引用本文： | 胡圣浩.实施CRM打造营销新策略[J].重庆科技学院学报(自然科学版),2002,4(1):21-23. |
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| 作者姓名： | 胡圣浩 |
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| 作者单位： | 江汉石油学院,经济管理系,荆州,434100 |
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| 摘 要： | 客户关系管理是一种适应新经济时代发展要求的营销管理哲学和策略。文章探讨了客户关系管理的发展由来和内涵,阐述了客户关系管理在竞争中的意义,提出了企业有效实施客户关系管理系统的措施及注意事项。
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| 关 键 词： | 企业管理 营销 客户关系 策略 |
| 文章编号： | 1008-9845(2002)01-0021-03 |
| 修稿时间： | 2001年10月19日 |
Put CRM in Practice and Create New Strategy for Marketing |
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| HU Sheng-hao.Put CRM in Practice and Create New Strategy for Marketing[J].Journal of Chongqing University of Science and Technology:Natural Science Edition,2002,4(1):21-23. |
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| Authors: | HU Sheng-hao |
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| Abstract: | Customer relation management ( CRM) has been considered a new management philosophy and strategy for enterprises to adapt to the requirements of the new economic era. The origin and connotation of CRM were discussed, and so were the significance of CRM in the competition set forth in this article. Some measures for enterprises to actualize CRM system were advanced, and so were some points needing attention put forward. |
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| Keywords: | Business Management Marketing Customer Relation Strategy |
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