网页横幅制作小专家——Banner Maker Pro

横幅广告在网页上经常见到,不过是一些图画或动画而已,但是如果用我形我速、Photoshop或Fireworks来做就有点大材小用了,而且不熟悉的菜鸟们很难掌握(笔者就算一位,呵呵)。有一天,终于发现一个小巧方便的制作网页横幅的软件,那就是Banner Maker Pro(以下简称BM,因为简称BMP会产生混淆)。     

GAM传真

《最终幻想》电影版最新宣传海报曝光预定于7月13日在美国公映的“最终幻想”电影版《Final Fantasy:The Spirits Within》的宣传海报及广告近日隆重推出。这次公开的宣传海报一共有两款,其中一款之前已经率先曝光,而另一款则是从未公开过的(如图)。此外,《最终幻想》电影版的广告图(Banner)也已公开,图中出现的角色包括AKI ROSS、GENERAL HEIN、DEEP EYES、     

Photoshop制作网站Banner

相信很多同学在上网的时候,都看到过许多独特的网页Banner(中文叫横幅),这些Banner的作用大多数都是为了宣传,再者就是为了突出自己网站的风格、特色,给人一种视觉感官的冲击。所以,Banner的制作一个考虑到的是设计风格,另外一个就是制作的技术。你是不是早就想动手制作一个了!下面我们就一起来用Photoshop做一个网站的Banner,如图1所示。     

利用Flash 8实现大容量动态Banner广告

在网页上发布Banner广告已经成为商家必不可少的广告手段。本文介绍了一个解决Banner广告容量小、使用周期短的方案,并从软件工程的角度详细论述了实现方法。     

社区广告营销的拐点

“无论你知不知道,无论你想不想听,他们都在讨论你。”这就是互联网作为社会化媒体的真实写照。高人气论坛里,自然少不了企业的广告营销。除了传统的文字链、Banner广告之外,更多的社区广告营销则是有一层“隐形的外衣”,运用软广告的宣传形式进行营销。然而,这样的“隐形外衣”也易被那些网络推、打手所利用,日益壮大的网络灌水大军、垃圾广告充斥论坛,网络论坛也由此陷入了“妖魔化”的境地。     

Banner设计技巧研究

Banner对于互联网产品的推广有重要作用,将Banner设计拆分为版式设计、字体及文案设计、配图设计和点缀设计.围绕Banner主题表达需要,提出快速有效的方法实现Banner复用及卖点提炼,为有效设计与制作Banner提供参考、借鉴。     

我看互联网广告

互联网广告与传统的广告形式相比有其自身的特点,展示页面小(最大为468*60),以图案为主,画面可变换,直接链接等,互联网广告不太适合传统企业的产品详细介绍,企业形象广告的性价比也不太好。互联网广告适合产品促销和市场活动的宣传,用1-2个画面或1-2句话表达所要宣传的目的,所以互联网广告的文案设计非常重要,必须简明扼要,吸引力     

我看互联网广告

互联网广告与传统的广告形式相比有其自身的特点,展示页面小(最大为468*60),以图案为主,画面可变换,直接链接等,互联网广告不太适合传统企业的产品详细介绍,企业形象广告的性价比也不太好。互联网广告适合产品促销和市场活动的宣传,用1-2个画面或1-2句话表达所要宣传的目的,所以互联网广告的文案设计非常重要,必须简明扼要,吸引力     

我看互联网广告

互联网广告与传统的广告形式相比有其自身的特点,展示页面小(最大为468*60),以图案为主,画面可变换,直接链接等,互联网广告不太适合传统企业的产品详细介绍,企业形象广告的性价比也不太好。互联网广告适合产品促销和市场活动的宣传,用1-2个画面或1-2句话表达所要宣传的目的,所以互联网广告的文案设计非常重要,必须简明扼要,吸引力     

请放开胸怀拥抱新通路的浪潮

互联网带来的新通路浪潮使得广告营销从最早的Banner广告到搜索引擎的关键词广告,再到目前的社交媒体、微博等。时代在改变,科技在改变,消费者在改变,企业怎能不变？     

高校门户网站Banner的“图说＂功能研究

在高校门户网站中,“图说”功能是Banner自身具有的网络广告属性的直观体现,使Banner具有页面装饰和信息传递的双重效果,极大地提升网站的视觉吸引力,是网站主页重要位置的典型设计应用。进行高校门户网站Banner设计,可选用学校各类主题图片,配合简洁文案,形成图文专题,发挥“图说”功能。还要注重Banner信息的采集和更新,建立专业维护团队,建设完善运行机制,来确保Banner“图说”功能的精彩呈现。     

船用钢板激光弯曲成形试验过程数据采集系统的开发

板材激光弯曲成形是一种新型的无接触成形技术，目前对激光弯曲成形工艺的研究主要集中在试验和数值模拟方面。为获得板材的变形程度以及为数值模型提供验证，需要对激光弯曲成形过程板材的弯曲角度和温度分布进行测量。针对实验过程温度和弯曲角度变化的特点，在Windows环境下，结合研华的工业数据采集卡及其相应的传感器，运用多线程及嵌入式汇编技术，使用Visual C 6．0开发了相应的数据采集系统软件。应用此系统对一种船用钢板的激光弯曲成形实验中的温度和弯曲角度变化进行了实时的数据采集，并获得了较好的采样数据。     

The impacts of banner format and animation speed on banner effectiveness: Evidence from eye movements

Given that banner ad investment is huge and keeps increasing, the effectiveness of banners is important for advertising practitioners and is worth attention from academics. Banner properties (e.g. format and animation) may influence the overall effectiveness of banners. However, research on how banner formats (e.g. location and orientation) affect banner effectiveness is still in its early stage and studies on how animation influences banner effectiveness have also found controversial results. By conducting an experiment using eye-tracking technology, this study investigated the impacts of banner properties, especially animation speed and format, on users' attention, recall, and attitudes towards banners. In terms of attention, both the main effects and the interaction effect were significant and the patterns varied across time. However, no significant effects were found on recall and attitudes.     

Modelling above-ground biomass based on vegetation indexes: a modified approach for biomass estimation in semi-arid grasslands

Remote sensing could be the most effective means for scaling up grassland above-ground biomass (AGB) from the sample scale to the regional scale. Remote sensing approaches using statistical models based on vegetation indexes (VIs) are frequently used because of their simplicity and reliability. And many researchers have already proven the method is scientific, feasible, and can bring relatively better effects in practice. However, the only deficiency of the method has been criticized because of the uncertainties introduced by saturation of spectral reflectance at high-density vegetation levels and the soil surface at low-density vegetation levels. Therefore, in this study, we aimed to improve grassland AGB estimates by using modified VIs (MVIs) to minimize the influence of the soil background. The field study was conducted in the Chen Barag Banner, the Ewenkizu Banner, and the Xin Barag Left Banner in the Hulun Buir Grassland, Inner Mongolia, northern China. Field plots were photographed and AGB samples were collected during field sampling. Remote sensing data were obtained from MOD09A1 (TERRA satellite). Four MVIs were first calculated based on the corresponding VI: the Ratio Vegetation Index (RVI), the Normalized Differential Vegetation Index (NDVI), the Difference Vegetation Index (DVI), and the Modified Soil-Adjusted Vegetation Index (MSAVI), by improving estimates of vegetation cover (VC). Then, MVIs, i.e., MRVI, MDVI, MNDVI, and MMSAVI, were regressed with the sample-scale AGB using an exponential function, a linear function, a logarithmic function, and a power function. When the accuracy of the models was tested by comparing root mean square error (RMSE), relative error (RE), and coefficient of determination (R²), the results demonstrated that MVI-AGB models performed better than the VI-AGB models. The logarithmic MNDVI-AGB model was the best of the regression functions. This model gave the best estimates of AGB from remote sensing data, compared with the values measured in field analyses. Our proposed method provides a new way to estimate regional grassland AGB and will be useful to analyze ecosystem responses under climate change.     

基于Profibus的颜色采集系统的实现

颜色采集系统以Banner的QC50为颜色采集模块,采用伺服电机和相应控制器。主控制模块采用S7-300,通过PROFIBUS实现对电机的控制和颜色数据的传送,以工业计算机作为远程监控和数据存储处理。     

Retain viewer’s attention on banner ad by manipulating information type of the content

The influence of phenomenon like Banner blindness and Habituation has weakened researchers’ efforts to highlight the effect of adding salient visual features to ads. On the other hand, many studies discussed advertising attention on the basis of individual pages, neglecting the fact that most ads reside on one of a sequence of webpages that a viewer continuously reads. Therefore, our study discussed advertising attention from a different perspective, switching focus to the information type and their influence on attention in a sequence of webpages. This study, extended from our previous study, in which we found user attention to advertisement to drop sharply beyond the initial page, planned to investigate if it is possible to dishabituate users and enhance viewer‘s attention on banner ads by manipulating the information type of a sequence of content. We found that viewer’s attention on ads can be prolonged on subsequent pages with a rudimentary stimulus variation to content order and without changing any visual design feature of the ad itself, which is prone to the crippling effects of banner blindness and habituation, and that the image-based content inserted between pages of text-based content plays an important role in raising overall attention to advertisement.     

Book Reviews

Min Basadur (1994) The Power of Innovation: How to make innovation a way of life and put creative solutions to work George Ritzer (1995) Expressing America: A Critique of the Global Credit Card Society Adam Smith (1995) Wealth of Nations: New interdisciplinary essays Kathryn Redway, Beat the Bumph! David K. Banner & T. Elaine Gayne (1995) Defining Effective Organizations: Traditional and transformational views     

Using origin analysis to detect merging and splitting of source code entities

Merging and splitting source code entities is a common activity during the lifespan of a software system; as developers rethink the essential structure of a system or plan for a new evolutionary direction, so must they be able to reorganize the design artifacts at various abstraction levels as seems appropriate. However, while the raw effects of such changes may be plainly evident in the new artifacts, the original context of the design changes is often lost. That is, it may be obvious which characters of which files have changed, but it may not be obvious where or why moving, renaming, merging, and/or splitting of design elements has occurred. In this paper, we discuss how we have extended origin analysis (Q. Tu et al., 2002), (M.W. Godfrey et al., 2002) to aid in the detection of merging and splitting of files and functions in procedural code; in particular, we show how reasoning about how call relationships have changed can aid a developer in locating where merges and splits have occurred, thereby helping to recover some information about the context of the design change. We also describe a case study of these techniques (as implemented in the Beagle tool) using the PostgreSQL database system as the subject.     

The Impact of Advertising Location and User Task on the Emergence of Banner Ad Blindness: An Eye-Tracking Study

The purpose of this study is to explore the emergence of ad banner blindness in the viewing of e-commerce home pages. Building on the literature on inattention blindness and banner blindness, this article assessed the gaze path of users in goal-directed and free-viewing tasks when viewing pages with advertising banners on the right side of the page and on the top of the page above the main navigation menu. The hypotheses are tested using an analysis of variance. Using an eye-tracking methodology, the results identify significant differences in visual attention for banner ad location and for task type. Banner blindness is strongest for advertising banners on the right side of the page and for goal-directed tasks. Neither participants’ ratings of page visual appeal or of page familiarity could explain the findings. The study contributes to the existing literature by resolving some of the cognitive factors that lead to banner blindness and supplementing previous research that focused on relevant perceptual factors.