突发公共事件网络在线评论序列的特征分析*

针对网络评论这种新型文本的特点,给出了一组描述网络评论序列特征的指标,提出了一种基于网络评论倾向性的网络评论序列特征分析方法,并结合实例对网络评论序列的特征、网络新闻与其评论序列的关系,特别是谣言对评论序列的影响进行了分析。     

Online Word-of-Mouth (or Mouse): An Exploration of Its Antecedents and Consequences

This study developed an integrated model to explore the antecedents and consequences of online word-of-mouth in the context of music-related communication. Based on survey data from college students, online word-of-mouth was measured with two components: online opinion leadership and online opinion seeking. The results identified innovativeness, Internet usage, and Internet social connection as significant predictors of online word-of-mouth, and online forwarding and online chatting as behavioral consequences of online word-of-mouth. Contrary to the original hypothesis, music involvement was found not to be significantly related to online word-of-mouth. Theoretical implications of the findings and future research directions are discussed.     

The future of online therapy

The digital world, and the Internet in particular, have a significant impact on almost all aspects of our lives. The realm of psychotherapy is an area in which the influence of the Internet is growing rapidly. This paper suggests a model for comprehensive online therapy online with a therapist at its center. We start by explaining the main components of both traditional therapy and online therapy. We discuss the principal criticisms leveled against online therapy and assess the efficacy of various responses. The paper moves on to explain the advantages of online therapy, focusing on the unique aspects of this approach. The paper proposes that online therapy should exploit other online resources, including online techniques for information gathering. This is true both in the therapeutic session and outside of it. In addition, the paper suggests that therapists incorporate online role play, online CBT and intervention techniques using the smartphone. All of these tools are suggested as important components in a process of comprehensive therapy run by a therapist working online.     

The effects of a lack of social recognition on online communication behavior

Online services and applications extend the influencing opportunities of traditional word-of mouth (WOM). Unlike traditional word-of-mouth, the online environment allows for special features such as anonymity in user-generated content. Furthermore, the personality of online users affects their motivation when creating this content. The aim of this paper is to link specific online activities, i.e., the posting of product ratings and participation in discussions in online forums, with certain personality traits within an empirical study. The findings, based on an online survey with more than 16,900 completed questionnaires, indicate that opinion leaders in the online environment cannot be compared with traditional opinion leaders in terms of their articulation and personality structure. In regard to online activities with a high influencing potential, the results of moderated regression analyses show that persons with an introverted personality are more active as online opinion leaders due to the lack of social recognition they experience. The results have implications for how marketers should present incentive structures to address and integrate potential online opinion leaders, and how scholars should understand the role of opinion leaders in the online environment.     

基于FAHP的网络课程评价系统的开发与应用

网络课程评价是网络课程建设中的重要一环,为了对网络课程进行科学有效地评价,提高网络课程建设的效益,建立了基于模糊综合评价法和改进的层次分析法的网络课程评价模型。基于该模型在VC平台上设计并开发了网络课程的计算机评价支持决策系统,对系统的体系结构和关键技术进行了详细的说明。实例分析结果表明,该评价系统能够对网络课程进行科学的评价,并给出改进的合理、科学有效的建议,该系统具有较高的可行性、实用性,极大地提高了网络课程评价工作的效率。     

我国教育网络游戏初探

随着我国网络游戏市场的不断发展,教育网络游戏也初步发展,如何将教育和网络游戏有效的结合一直是个争论的话题。通过对我国教育网络游戏的思考,教育网络游戏必须以当代教育思想为指导、网络游戏为基础、符合我国现在的教育现状的一款具有教育功能的网络游戏。     

The influence of online store beliefs on consumer online impulse buying: A model and empirical application

Our study provides insight into the relationships between online store beliefs and consumer online impulse buying behavior. Drawing upon cognitive emotion theory, we developed a model and showed how beliefs about functional convenience (online store merchandise attractiveness and ease of use) and about representational delight (enjoyment and website communication style) related to online impulse buying. The model was tested using survey data from 532 customers of a Dutch online store. Our results showed significant effects of merchandise attractiveness, enjoyment, and online store communication style, mediated by consumers’ emotions. The study should enhance our understanding of online impulse buying and, by assessing the impact of the online store, of beliefs in non-rational decision-making settings.     

联网审计绩效评价影响因素的灰色关联分析*

针对联网审计绩效评价的需要,在分析了影响联网审计绩效主要因素的基础上,建立了针对联网审计特点的绩效影响因素灰色关联分析模型,为定量分析影响联网审计绩效评价因素的重要程度提供了一种有效的方法。最后,以采用AHP、RC、RC/AHP三种方式计算出的联网审计绩效为例,定量分析了联网审计绩效各评价指标的重要程度,研究结果为我国今后实施联网审计项目提供了决策依据。     

Online consumer retention: contingent effects of online shopping habit and online shopping experience

In this study, we further develop the information systems continuance model in the context of online shopping, using a contingency theory that accounts for the roles of online shopping habit and online shopping experience. Specifically, we argue and empirically demonstrate that although conceptually distinct, online shopping habit and online shopping experience have similar effects on repurchase intention. They both have positive mediated effects through satisfaction and moderate the relationship between satisfaction and online repurchase intention. The results of a survey study involving 122 online customers provide strong support for our research model. We also identify after-sale service, transaction efficiency, security, convenience, and cost savings as important online shopping usefulness drivers. Theoretical and practical implications include establishing a contingency theory to more fully explain online customer retention as well as guidelines for development of customer relationship management initiatives.     

A study of the roles of trusts and risks in information-oriented online legal services using an integrated model

This study examined the effect of the four constructs – trust in online media, trust in online services, perceived risk with online media, and perceived risk with online services – on the use of information-oriented online legal services. Using past theories on adoption studies, a three-level framework was developed. This framework helped to formulate a new research model. A quantitative survey was conducted to identify the important factors affecting the intention of customers to adopt information-oriented online legal services in Hong Kong. Findings indicated that there is a hierarchical relationship among the four constructs. Perceived usefulness was the most important belief that drove people to adopt the online services. Perceived risk and trust were less important at present, probably because online legal services are still somewhat immature and mainly focus on less risky areas, such as information dissemination and marketing.     

The mediator role of self-disclosure and moderator roles of gender and social anxiety in the relationship between Chinese adolescents’ online communication and their real-world social relationships

Based on theory and previous research, we examined relationships among gender, social anxiety, self-disclosure, quality of real-world friendships and online communication by Chinese adolescent Internet users. Results indicated that online communication and self-disclosure are not related to quality of friendship, and online communication is positively related to self-disclosure. For adolescent boys and adolescents with high social anxiety, online communication can explain more variance in users’ self-disclosure, indicating that gender and social anxiety moderate the relationship between online communication and online self-disclosure.     

电子购物的利弊对策探讨

随着电子商务的发展,网上购物日益盛行,本文主要介绍了网上购物的一些基本知识,分析了网上购物的一些利与弊,并再此基础上介绍了如何保证网上购物的安全性问题.     

电子购物的利弊对策探讨

随着电子商务的发展,网上购物日益盛行,本文主要介绍了网上购物的一些基本知识,分析了网上购物的一些利与弊,并再此基础上介绍了如何保证网上购物的安全性问题。     

基于MSC的网络游戏软件测试方法研究*

针对网络游戏软件测试方法研究方面的不足,结合基于模型测试方法和TTCN测试技术,对网络游戏软件可玩性的测试方法进行研究。采用MSC图作为网络游戏玩法建模工具,建立玩法测试模型;用TTCN-3核心语言对玩法测试模型加以实现;结合一个具体的网络游戏软件测试案例,给出上述测试方法和技术的解释。从理论角度验证了基于模型测试方法在网络游戏软件测试上的可行性;从技术角度表明了TTCN对网络游戏软件测试的有效性。     

网络游戏技术与产业效益开发模式探讨

我国网络游戏以每年40%以上的速度持续增长,同时网游以平均1：2.5倍左右的比例带动电信以及相关IT产业的增长。所以研究网游经济的绿色可持续发展模式是非常有必要的,而作为网游经济效益的核心网游技术显得尤为重要。     

The importance of personality in students’ perceptions of the online learning experience

The current research examined the relationship between the Big Five personality dimensions and five specific types of online course impressions (engagement, value to career, overall evaluation, anxiety/frustration, and preference for online courses). Results revealed that conscientiousness was the most consistent predictor of an individual’s impressions of online courses. Specifically, conscientiousness was significantly related with each of the five online course impressions studied. In addition, agreeableness and openness were both positively related with the perceived value of online courses to one’s career. Work experience was positively associated with engagement, value to career, and overall evaluation, and negatively associated with anxiety/frustration. Undergraduates reported stronger preferences for online courses than did graduate students, and married students reported lower levels of anxiety/frustration with online courses. Results are interpreted with the intent of providing an enhanced understanding of the importance of personality in students’ impressions of the online learning experience.     

The relationship between online game playing motivation and selection of online game characters – the case of Taiwan

The alarming growth rate in the online game industry calls for a need of understanding the determinants of online gamers’ behaviour. Investigating how online gamers choose different online characters assists online game vendors to design characters that match the needs of different online gamers. Recently, numerous online game designers have introduced celebrity figures as characters for certain online games. The popularity of those celebrities has resulted in greater awareness of these games, and hopefully further increases the playability of online games. While different online gamers are motivated by different desires for playing, it is insufficiently researched whether these online celebrity characters have actually altered players’ choice in giving preference to these games. Thus, this study conducts an experimental design to study the reasons behind players’ choice of characters by studying how online games perceive the interpersonal attractiveness of celebrity online characters, and how online gamers with different playing motivations display different behaviours in their choice of online game characters. Results from the survey filled out by participants after the experiments show that the attractiveness of celebrity online characters is significantly higher than that of non-celebrity characters. Further, online game players with a social playing motivation tend to choose celebrities as their online game characters.     

线上体育课堂在线人数的智能评估方法

由于线上教学时,学生与教师无法面对面交流,给教师监察学生行为与课堂表现造成极大不便,为此研究线上体育课堂在线人数智能评估方法.使用量化分析法采集在线人数学习行为相关信息数据,获得学习行为信息数据集;构建线上课堂在线人数信息处理系统,并利用可视化与平行坐标方法将学习行为数据进行分段评估处理,实现各段学习行为的准确评估.实...     

What are the most important predictors of computer science students' online help-seeking behaviors?

This study investigates the most important predictors of computer science students’ online help-seeking behaviors. 203 computer science students from a large university in southeastern United States participated in the study. Online help-seeking behaviors explored in this study include online searching, asking teachers online for help, and asking peers online for help. Ten-fold cross validation was used to select the most significant predictors from eight potential factors, including prior knowledge of the learning subject, learning proficiency level, academic performance, epistemological belief, interests, problem difficulty, age and gender. Problem difficulty was selected as the most important predictor for all three types of online help seeking, while learning proficiency level, academic performance, and epistemological belief were selected as the most important predictors for both online searching and asking teachers online for help. Based on the selected factors and their relationships with online help seeking, the study provides guidance on targeted training for online help seeking in an era of mass higher education.