广告创意中形象的作用

作为一种视觉文化,广告广泛地传播关于世界、社会的信息,且大部分是通过图像的表征,即图像符号.广告创意中的图像符号通过视觉形象对广告传播起了独特的作用,我们要明确的区别形象的载体与文字、意义的载体,然后去探讨这些对于说服大众去利用广告传播的影响.     

强化环保意识发展"绿色包装"

近些年来,与日俱增的包装垃圾给环境保护带来相当大的压力,成为各国政府颇感头痛的问题.一些发达国家迫于资源危机和防治污染的双重压力,纷纷开发"绿色包装".目前,包装材料资源再生回收利用已在欧美等发达国家形成工业体系.其成功经验和作法值得我们借鉴.美国实施包装废弃物处理收费与重复使用.据美国<包装文摘>介绍佛罗里达州政府正积极推行<废弃物处理预收费法>,简称ADF,把处理包装废弃物的费用让自由选择商品消费者承担.为了鼓励包装容器生产商支持该法律的实施,ADF规定只要达到一定的回收再利用水平即可申请免除包装废弃物的税收,根据美国环保局(DEP)每年各种材料回收率,凡回收达50%以上的容器可免除预收费,以鼓励所有生产者保证他们的产品至少有一半可收利用,目前美国每年的废旧纸盒回收量高达4000万t以上,回收的包装旧纸盒利用化学方法处理后可重复利用.     

商标:企业的形象产品的护卫

商标,一枚方寸图案,人们有很多十分形象的表述:有人说它是为商品鸣锣开道的使者,是把企业产品介绍给顾客的"红娘",是企业产品的"护身符",是开启市场的"金钥匙",是产品走向市场的"通行证",是企业跨入国际市场的"金护照".没有自己的商标,就没有自己的市场.随着市场竞争的日益激烈和改革开放的不断深化,商标在经济活动中的地位和作用日益显著.     

差值法与比值法的误差修正效果比较研究及应用

差值法与比值法对不同测量系统的误差修正效果不一样.本文将两种方法的比较用一个比值来描述,并用推得的公式进行量化表示.在进一步的应用研究中,理论分析与实验数据相互印证,同时得到许多有益的结论,有助于全面掌握测量系统的误差来源,从而灵活选择各种修正方法以获得更加准确的测量结果.     

Method of including the anisotropy of the optical properties of the surface and the nonunidimensionality of the system in determining the effective radiation

Based on the method of successive substitutions, an integral equation is derived in which multiple reflections are explicitly identified. This equation is used provide simple methods of estimating the local effective radiation of two-dimensional and three-dimensional systems of surfaces, with due regard for the anisotropy of their optical properties. A cylindrical cavity confined by the surface of a right circular cylinder with a side pyrometric hole is treated as an example. The results obtained by the suggested method are compared with the data of direct solution of an integral equation for the two-dimensional problem.     

人机结合效率的实验研究

为了研究人机结合效率的高低，通过对操作复杂程度不同的器材进行实验分析：在同一教练员的组织下，不同层次的学习对象的人机结合效率；在不同教练员的组织下，同一层次对象的人机结合效率。通过实验研究表明：学习对象层次或教练员不同，其人机结合效率都存在着明显差异。同时探讨了一些教学方面的对策。     

对“实验室资质认定评审准则“中“改进“要素的理解

本文对《实验室资质认定评审准则》中的"改进"管理要素结合实际管理经验总结的个人粗浅认识与理解.     

Reflections on the fable of the caliph,the ten architects and the philosopher

This paper discusses whar are the proper criteria for decision-making in planning and design. A parable introduces three principles by which to justify decisions: the principle of indifference or chance, the principle of absolute truth and the principle of idoneity, where the idoneus is ‘that which is proper to, and conforms with, the ends and intentions’.     

Study on the interaction between the shape and the temperature field of the melt in the electromagnetic shaping process

Based on analyses for the electromagnetic pressure on the melt and the heat induced in the melt, the ratio of heat to pressure Q₀/P_m is defined, to give the relationship between Q_o/P_m and the thickness a, the electromagnetic parameter (μγ) of the melt and the electric current frequency/under the electromagnetic confinement and shaping process. If Q_o/P_m is large, any adjustment to the melt shape will easily cause a variation of the temperature in the melt. In this situation, there appears to be a more sensitive interaction between the shape and the temperature field and a more narrow adjustment range for the process. Experiments on thin plate samples with a cross-section of 6 mm × 18 mm are done with two kinds of induction coils. The results show that when a coil with a trumpet inside wall is used and the positions of the melt top and the S/L interface are properly selected, the melt periphery is nearly vertical and the temperature gradient ahead of the S/L interface is high. Under these conditions, a more stable and wider coupling between the shape and the temperature field is continuously maintained and samples with a smooth surface and unidirectional crystals are successfully obtained.     

贮槽液位测量单片机应用系统

本文研究用８０９８单片机对密闭大贮槽的贮液容量进行自动检测的应用系统，解决了把贮槽液位测量传感器输出的电流信号直接转换成贮液重量进行显示，从而使显示直观、清晰．     

Study on the interaction between the shape and the temperature field of the melt in the electromagnetic shaping process

Based on analyses for the electromagnetic pressure on the melt and the heat induced in the melt, the ratio of heat to pressure Q₀/P_m is defined, to give the relationship between Q₀/P_m and the thickness a, the electromagnetic parameter (μγ) of the melt and the electric current frequency f under the electromagnetic confinement and shaping process. If Q₀/P_m is large, any adjustment to the melt shape will easily cause a variation of the temperature in the melt. In this situation, there appears to be a more sensitive interaction between the shape and the temperature field and a more narrow adjustment range for the process. Experiments on thin plate samples with a cross-section of 6 mm×18 mm are done with two kinds of induction coils. The results show that when a coil with a trumpet inside wall is used and the positions of the melt top and the S/L interface are properly selected, the melt periphery is nearly vertical and the temperature gradient ahead of the S/L interface is high. Under these conditions, a more stable and wider coupling between the shape and the temperature field is continuously maintained and samples with a smooth surface and unidirectional crystals are successfully obtained.     

蒸发盘管内制冷剂喷射蒸发的制冷系统研究

制冷剂高压能的利用对改善制冷系统运行有重要意义。基于场协同理论,提出了一种利用制冷剂在蒸发管内进行喷射的新型制冷系统,理论上分析了协同角随毛细管管径和喷射孔直径的变化规律,并进行了相关的可视化实验。理论分析结果表明:协同角随着喷射孔直径的增大而增大;随着毛细管管径的减小而减小,但是随之减小的速率降低。实验结果表明:和传统的毛细管节流制冷系统相比,开孔实验的制冷剂的充注量减少70%以上,COP提高了9%,系统达到稳定的时间减少了70%。     

激励与滚筒振动耦合下采煤机动力学特性分析

为了研究采煤机截割过程中的动力学特性及其对截割载荷的影响,采用含滚筒振动量的锋利截齿截割阻力模型描述滚筒截割载荷,采用含间隙齿轮啮合模型描述行走轮驱动载荷,采用库伦摩擦模型描述平滑靴摩擦载荷,建立了采煤机整机五自由度动力学模型,利用ode45对模型求解.结果表明:当煤岩硬度f=3,行走速度为3m/min时,采煤机右摇臂振动幅值约为0.8×10~(-4)rad,左摇臂振动幅值约为0.4×10~(-5)rad;机身振动速度在-1.4~+1.4mm/s间波动,右、左摇臂的振动角速度分别在-1×10~(-3)~+1×10~(-3) rad/s和-4.5×10~(-4)~+4.5×10~(-4) rad/s间波动;通过对比考虑滚筒振动和未考虑滚筒振动时的截割载荷,表明滚筒的振动有利于对煤岩的截割;对右侧摇臂的振动量进行了实验测量,其大小及波动范围与仿真值较为接近,说明采煤机的动力学模型具有一定的准确性.     

大直径盾构侧穿地铁站的变形预测与实测结果分析

通过数值计算方法对北京地下直径线侧穿地铁2号线某车站的结构变形进行预测,并将预测值与实测值进行对比和差异性原因分析,以期对类似工程预测变形、指定控制指标有一定指导作用。     

论知觉对象与背景的关系

通过将"万绿丛中一点红"中的哲学原理在广告的创意、制作中的运用得到的经验,阐述了这样的原理:知觉对象与背景是通过对比与协调达到和谐统一的,它们通过色彩与造型的差异性和互补性,产生奇特的视觉效果,给人以鲜明的印象和强大的视觉冲击力,从而达到吸引消费者的目的.这在广告学中有着至关重要的作用,也是众多广告设计中都遵守的原则之一.     

浅谈检测实验室的认可及其益处

通过济钢质检中心实施实验室认可工作的体会,论述了认可管理体系在实验室管理中的重要性,明确了认可管理体系的有效运行是实验室技术能力的可靠保证.     

鞋底复合层间粘合强度的不确定度评定

鞋底复合层间粘合强度是旅游鞋的重要性能检验项目之一,是考核胶粘剂和粘合加工工艺的检测项目,直接反映的是复合层材料间的粘合牢度。本文依据QB/T 2886-2007标准,测定了旅游鞋鞋底复合层间的粘合强度。并根据测量不确定度评定与表征理论,分析鞋底复合层间粘合强度测量不确定度的来源。通过建立测定过程分量的测量模型,计算各变量的不确定度,合成不确定度,最终得出结果的扩展不确定度,为检测实验室人员在鞋底复合层间粘合强度测定不确定度的评定提供相应的借鉴作用。     

Characteristics of the plasma sheath and the charging near the ion engine of the spacecraft

New sheath structures near the ion engine of the spacecraft are investigated by numerical calculation. We show the double sheath potential, the space charge density and the double electric field by the dust grains and secondary electrons. Temporal evolution of the grain charge near the ion engine is simulated by the conservation law of the electric charge-current equation. It turns out that the control of the plasma sheath near the ion engine of the spacecraft is possible.