Search structures and algorithms for personalized ranking

As data of an unprecedented scale are becoming accessible on the Web, personalization, of narrowing down the retrieval to meet the user-specific information needs, is becoming more and more critical. For instance, while web search engines traditionally retrieve the same results for all users, they began to offer beta services to personalize the results to adapt to user-specific contexts such as prior search history or other application contexts. In a clear contrast to search engines dealing with unstructured text data, this paper studies how to enable such personalization in the context of structured data retrieval. In particular, we adopt contextual ranking model to formalize personalization as a cost-based optimization over collected contextual rankings. With this formalism, personalization can be abstracted as a cost-optimal retrieval of contextual ranking, closely matching user-specific retrieval context. With the retrieved matching context, we adopt a machine learning approach, to effectively and efficiently identify the ideal personalized ranked results for this specific user. Our empirical evaluations over synthetic and real-life data validate both the efficiency and effectiveness of our framework.     

A Bayesian network and analytic hierarchy process based personalized recommendations for tourist attractions over the Internet

Selecting tourist attractions to visit at a destination is a main stage in planning a trip. Although various online travel recommendation systems have been developed to support users in the task of travel planning during the last decade, few systems focus on recommending specific tourist attractions. In this paper, an intelligent system to provide personalized recommendations of tourist attractions in an unfamiliar city is presented. Through a tourism ontology, the system allows integration of heterogeneous online travel information. Based on Bayesian network technique and the analytic hierarchy process (AHP) method, the system recommends tourist attractions to a user by taking into account the travel behavior both of the user and of other users. Spatial web services technology is embedded in the system to provide GIS functions. In addition, the system provides an interactive geographic interface for displaying the recommendation results as well as obtaining users’ feedback. The experiments show that the system can provide personalized recommendations on tourist attractions that satisfy the user.     

基于Web挖掘的个性化技术研究

针对用户特性向用户提供个性化服务已经成为Web技术的研究热点。Web挖掘是实现Web个性化服务的关键技术之一。研究了Web挖掘技术,阐述了Web挖掘技术存在的不足,并对应用Web挖掘技术实现个性化服务的发展前景进行了分析。     

A web-based pervasive recommendation system for mobile tourist guides

Mobile tourist guides have attracted considerable research interest during the past decade, resulting in numerous standalone and web-based mobile applications. Particular emphasis has been given to personalization of services, typically based on travel recommender systems used to assist tourists in choosing places to visit; these systems address an important aspect of personalization and hence reduce the information burden for the user. However, existing systems fail to exploit information, behaviours, evaluations or ratings of other tourists with similar interests, which would potentially provide ground for the cooperative production of improved tourist content and travel recommendations. In this paper, we extend this notion of travel recommender systems utilizing collaborative filtering techniques while also taking into account contextual information (such as the current user’s location, time, weather conditions and places already visited by the user) for deriving improved recommendations in pervasive environments. We also propose the use of wireless sensor network (WSN) installations around tourist sites for enabling precise localization and also providing mobile users convenient and inexpensive means for uploading tourist information and ratings about points of interest (POI) via their mobile devices. We also introduce the concept of ‘context-aware rating’, whereby user ratings uploaded through WSN infrastructures are weighted higher to differentiate among users that rate POIs using the mobile tourist guide application while onsite and others using the Internet away from the POI.     

Personalization in cultural heritage: the road travelled and the one ahead

Over the last 20?years, cultural heritage has been a favored domain for personalization research. For years, researchers have experimented with the cutting edge technology of the day; now, with the convergence of internet and wireless technology, and the increasing adoption of the Web as a platform for the publication of information, the visitor is able to exploit cultural heritage material before, during and after the visit, having different goals and requirements in each phase. However, cultural heritage sites have a huge amount of information to present, which must be filtered and personalized in order to enable the individual user to easily access it. Personalization of cultural heritage information requires a system that is able to model the user (e.g., interest, knowledge and other personal characteristics), as well as contextual aspects, select the most appropriate content, and deliver it in the most suitable way. It should be noted that achieving this result is extremely challenging in the case of first-time users, such as tourists who visit a cultural heritage site for the first time (and maybe the only time in their life). In addition, as tourism is a social activity, adapting to the individual is not enough because groups and communities have to be modeled and supported as well, taking into account their mutual interests, previous mutual experience, and requirements. How to model and represent the user(s) and the context of the visit and how to reason with regard to the information that is available are the challenges faced by researchers in personalization of cultural heritage. Notwithstanding the effort invested so far, a definite solution is far from being reached, mainly because new technology and new aspects of personalization are constantly being introduced. This article surveys the research in this area. Starting from the earlier systems, which presented cultural heritage information in kiosks, it summarizes the evolution of personalization techniques in museum web sites, virtual collections and mobile guides, until recent extension of cultural heritage toward the semantic and social web. The paper concludes with current challenges and points out areas where future research is needed.     

基于情景上下文与信任关系的旅游景点推荐算法*

针对现有旅游景点推荐个性化的不足问题,本文提出了一种基于信任关系与于情景上下文的旅游景点推荐算法。首先在传统的协同过滤算法上以用户信任度代替相似度来解决数据稀疏性;其次引入用户情景上下文信息,更全面的反映出用户的个性化需求;最后基于用户的信任度和上下文信息优化,建立一个推荐结果准确度更高的旅游景点推荐模型。模拟实验结果表明,综合考虑信任度和情景上下文信息的推荐策略表现最优。     

新客户在商务站点中的个性化推荐

提出了一种针对新客户在商务站点购物的个性化推荐方法。首先利用已购物客户的浏览信息生成购物行为模型,得到新客户在站点中的浏览行为生成浏览行为模型,通过最近邻居的协同过滤技术生成与新客户行为最为相近的用户集,将最近邻居已购商品推荐给新客户。该方法能够给新客户提供及时准确的个性化商品信息。     

Case-studies on exploiting explicit customer requirements in recommender systems

Recommender Systems (RS) suggest useful and interesting items to users in order to increase user satisfaction and online conversion rates. They typically exploit explicit or implicit user feedback such as ratings, buying records or clickstream data and apply statistical methods to derive recommendations. This paper focuses on explicitly formulated customer requirements as the sole type of user feedback. Its contribution lies in comparing different techniques such as knowledge- and utility-based methods, collaborative filtering, association rule mining as well as hybrid variants when user models consist solely of explicit customer requirements. We examine how this type of user feedback can be exploited for personalization in e-commerce scenarios. Furthermore, examples of actual online shops are developed where such contextual user information is available, demonstrating how more efficient RS configurations can be implemented. Results indicate that, especially for new users, explicit customer requirements are a useful source of feedback for personalization and hybrid configurations of collaborative and knowledge-based techniques achieve best results.     

RecAm: a collaborative context-aware framework for multimedia recommendations in an ambient intelligence environment

With an ever-increasing accessibility to different multimedia contents in real-time, it is difficult for users to identify the proper resources from such a vast number of choices. By utilizing the user’s context while consuming diverse multimedia contents, we can identify different personal preferences and settings. However, there is a need to reinforce the recommendation process in a systematic way, with context-adaptive information. The contributions of this paper are twofold. First, we propose a framework, called RecAm, which enables the collection of contextual information and the delivery of resulted recommendation by adapting the user’s environment using Ambient Intelligent (AmI) Interfaces. Second, we propose a recommendation model that establishes a bridge between the multimedia resources, user joint preferences, and the detected contextual information. Hence, we obtain a comprehensive view of the user’s context, as well as provide a personalized environment to deliver the feedback. We demonstrate the feasibility of RecAm with two prototypes applications that use contextual information for recommendations. The offline experiment conducted shows the improvement of delivering personalized recommendations based on the user’s context on two real-world datasets.     

On coordinating personalized composite web services

This paper presents a research project on the coordination of personalized composite web services. By coordination, it is meant the mechanisms that specify the orchestration of the component web services of a composite web service. The orchestration is about the execution chronology of the component web services, the data that the component web services exchange, the states that the component web services take, and the actions that the component web services perform. By personalization, it is meant the integration of user preferences into the specification that orchestrates the component web services. These preferences concern when the component web services are to be executed. In this research project, the operations of coordination and personalization are entrusted to software agents, which, for instance, monitor the context surrounding users and trigger as a result the appropriate component web services. In addition, software agents engage in conversations with their peers when it comes to tracking the personalized component web services.     

Collaborative user modeling for enhanced content filtering in recommender systems

Recommender systems, which have emerged in response to the problem of information overload, provide users with recommendations of content suited to their needs. To provide proper recommendations to users, personalized recommender systems require accurate user models of characteristics, preferences and needs. In this study, we propose a collaborative approach to user modeling for enhancing personalized recommendations to users. Our approach first discovers useful and meaningful user patterns, and then enriches the personal model with collaboration from other similar users. In order to evaluate the performance of our approach, we compare experimental results with those of a probabilistic learning model, a user model based on collaborative filtering approaches, and a vector space model. We present experimental results that show how our model performs better than existing alternatives.     

User Modeling for Personalized City Tours

Several current support systems for travel and tourism are aimed at providing information in a personalized manner, taking users' interests and preferences into account. In this vein, personalized systems observe users' behavior and, based thereon, make generalizations and predictions about them. This article describes a user modeling server that offers services to personalized systems with regard to the analysis of user actions, the representation of assumptions about the user, and the inference of additional assumptions based on domain knowledge and characteristics of similar users. The system is open and compliant with major standards, allowing it to be easily accessed by clients that need personalization services.     

新的基于日志分析的用户个性化模型

作为个性化服务技术的核心,用户模型的质量关系到个性化服务的质量。目前的用户模型大多只考虑用户的显式信息或隐式信息,很少同时考虑两者,使得检索质量不如人意。提出了一种新的基于日志分析的用户个性化模型,结合了传统的显式建模和隐式建模的优点,把显式个性化信息和隐式个性化信息通过两层树状结构结合起来。模型同时考虑了用户历史信息的长短期划分,以及检索系统返回结果的顺序和用户对结果页面的点击顺序。实验结果表明,基于该用户模型的个性化检索效果与原有检索系统的检索效果相比有显著提高。     

Personalized blog content recommender system for mobile phone users

Compared to newspaper columnists and broadcast media commentators, bloggers do not have organizations actively promoting their content to users; instead, they rely on word-of-mouth or casual visits by web surfers. We believe the WAP Push service feature of mobile phones can help bridge the gap between internet and mobile services, and expand the number of potential blog readers. Since mobile phone screen size is very limited, content providers must be familiar with individual user preferences in order to recommend content that matches narrowly defined personal interests. To help identify popular blog topics, we have created (a) an information retrieval process that clusters blogs into groups based on keyword analyses, and (b) a mobile content recommender system (M-CRS) for calculating user preferences for new blog documents. Here we describe results from a case study involving 20,000 mobile phone users in which we examined the effects of personalized content recommendations. Browsing habits and user histories were recorded and analyzed to determine individual preferences for making content recommendations via the WAP Push feature. The evaluation results of our recommender system indicate significant increases in both blog-related push service click rates and user time spent reading personalized web pages. The process used in this study supports accurate recommendations of personalized mobile content according to user interests. This approach can be applied to other embedded systems with device limitations, since document subject lines are elaborated and more attractive to intended users.     

A user-centric evaluation of context-aware recommendations for a mobile news service

Traditional recommender systems provide personal suggestions based on the user’s preferences, without taking into account any additional contextual information, such as time or device type. The added value of contextual information for the recommendation process is highly dependent on the application domain, the type of contextual information, and variations in users’ usage behavior in different contextual situations. This paper investigates whether users utilize a mobile news service in different contextual situations and whether the context has an influence on their consumption behavior. Furthermore, the importance of context for the recommendation process is investigated by comparing the user satisfaction with recommendations based on an explicit static profile, content-based recommendations using the actual user behavior but ignoring the context, and context-aware content-based recommendations incorporating user behavior as well as context. Considering the recommendations based on the static profile as a reference condition, the results indicate a significant improvement for recommendations that are based on the actual user behavior. This improvement is due to the discrepancy between explicitly stated preferences (initial profile) and the actual consumption behavior of the user. The context-aware content-based recommendations did not significantly outperform the content-based recommendations in our user study. Context-aware content-based recommendations may induce a higher user satisfaction after a longer period of service operation, enabling the recommender to overcome the cold-start problem and distinguish user preferences in various contextual situations.     

AIoT-enabled smart surveillance for personal data digitalization: Contextual personalization-privacy paradox in smart home

Artificial intelligence of things technology provides smart surveillance capability for personal data digitalization. It will invade individuals’ information, physical, and social spaces and raise contextual privacy concerns while providing personalized services, which has not been explored in previous research. We theorize three types of smart surveillance and identify three subdimensions of contextual personalization and privacy concerns. Grounded in surveillance theory and personalization-privacy paradox, we examined the different trade-offs of contextual personalization and privacy concerns underlying the three types of smart surveillance on users’ behavioral intention in smart home context. The results also indicated that transparency can lessen the trade-off effects.     

A Deep Learning Based Approach for Context-Aware Multi-Criteria Recommender Systems

Recommender systems are similar to an information filtering system that helps identify items that best satisfy the users’ demands based on their preference profiles. Context-aware recommender systems (CARSs) and multi-criteria recommender systems (MCRSs) are extensions of traditional recommender systems. CARSs have integrated additional contextual information such as time, place, and so on for providing better recommendations. However, the majority of CARSs use ratings as a unique criterion for building communities. Meanwhile, MCRSs utilize user preferences in multiple criteria to better generate recommendations. Up to now, how to exploit context in MCRSs is still an open issue. This paper proposes a novel approach, which relies on deep learning for context-aware multi-criteria recommender systems. We apply deep neural network (DNN) models to predict the context-aware multi-criteria ratings and learn the aggregation function. We conduct experiments to evaluate the effect of this approach on the real-world dataset. A significant result is that our method outperforms other state-of-the-art methods for recommendation effectiveness.     

一种上下文移动用户偏好自适应学习方法

针对移动网络对个性化移动网络服务系统的性能提出了更高的要求,但现有研究难以自适应地修改上下文移动用户偏好以为移动用户提供实时、准确的个性化移动网络服务的问题,提出了一种上下文移动用户偏好自适应学习方法,在保证精确度的基础上缩短了学习的响应时间.首先,通过分析移动用户行为日志来判断移动用户行为是否受上下文影响,并在此基础上判断移动用户行为是否发生变化.然后,根据判断结果对上下文移动用户偏好进行修正.在对发生变化的上下文移动用户偏好进行学习时,将上下文引入到最小二乘支持向量机中,进一步提出了基于上下文最小二乘支持向量机(C-LSSVM)的上下文移动用户偏好学习方法.最后,实验结果表明,当综合考虑精确度和响应时间两方面因素时,所提出的方法优于其他学习方法,并且可应用于个性化移动网络服务系统中.     

Personalization for unobtrusive service interaction

Increasingly, mobile devices play a key role in the communication between users and the services embedded in their environment. With ever greater number of services added to our surroundings, there is a need to personalize services according to the user needs and environmental context avoiding service behavior from becoming overwhelming. In order to prevent this information overload, we present a method for the development of mobile services that can be personalized in terms of obtrusiveness (the degree in which each service intrudes the user’s mind) according to the user needs and preferences. That is, services can be developed to provide their functionality at different obtrusiveness levels depending on the user by minimizing the duplication of efforts. On the one hand, we provide mechanisms for describing the obtrusiveness degree required for a service. On the other hand, we make use of Feature Modeling techniques in order to define the obtrusiveness level adaptation in a declarative manner. An experiment was conducted in order to put in practice the proposal and evaluate the user acceptance for the personalization capabilities provided by our approach.