中小企业CRM的实施

在激烈的市场竞争中,中小企业只有不断提高自身的核心竞争力,积极参与国际竞争才能得以生存和发展,而在企业各方面资源有限的约束下,客户关系管理可以作为提高企业竞争力的一个突破口.提出了中小企业在实施客户关系管理时的一些基本原则和实施措施.     

基于供应链管理的第三方物流客户管理

随着市场竞争加剧,顾客忠诚日趋下降,市场以交易为中心转变为以客户服务中心,企业美注的核心正从价格、质量、服务产品、促销和渠道等驱动因素转向"把顾客视作战略资产,企业对顾客的争夺空前激烈.物流行业也是如此,本文对对基于供应链管理的第三方物流客户关系管理进行了探讨.     

冶金矿山企业优质客户遴选的数学模型

冶金矿山企业在现代市场环境下竞争的实质之一就是争夺客户特别是优质客户资源。在一定的前提假设下,企业可根据客户关系的时齐Markov链转移概率矩阵,建立客户关系的数学模型,以生动刻划客户关系的发展。文章建立的数学模型,为冶金矿山企业对客户关系进行定量分析和如何进行客户优化管理提供了理论依据。     

加强客户关系管理 提升客户满意度

鉴于国内钢材市场供大于求矛盾日益突出的特点，论述了企业必须加强客户关系管理，建立较完善的营销服务体系，从更深层次、更广范围为顾客创造价值，抢占竞争先机，取得竞争优势，提升客户满意度，培养客户的品牌忠诚度，建立长期稳定的战略合作伙伴关系，稳定并扩大产品的市场占有率，提高企业经济效益。     

八钢实施客户关系管理系统的几点建议

建立现代企业客户管理最新模式 ,合理开发和管理客户资源 ,力求通过客户关系的优化管理来实现客户资源价值与企业利润最大化 ,提高企业市场竞争力。     

论企业客户关系管理

文章着重阐述了客户关系管理的由来、概念、产生背景及CRM的作用,客户关系管理的内容、实施步骤、注意事项;客户关系管理的适用范围、实施效果、发展前景及我国企业CRM的实施情况;最后对CRM的发展趋势做了论述。     

数据挖掘技术在CRM中的应用研究

在分析CRM系统结构及其与数据挖掘技术相结合的优势的基础上,通过实例论证数据挖掘技术在CRM中的实际运用,通过对企业销售数据的关联分析把企业的大量客户分成不同的类型,并发现不同类客户的需求特征,从而提供不同的产品和服务,不断提高客户满意度.     

天铁冷轧客户关系与电子商务系统的设计与应用

为推动营销工作向客户为中心转变,利用先进的信息技术,结合冷轧特点,提出了客户关系与电子商务系统的设计方案。对该系统的建设目标、结构设计、功能设计、接口设计等进行了详细阐述。该系统实施后实现了对营销工作售前、售中、售后的全面管理,为客户提供了良好服务,形成了良好的客户关系,直接降低了营销与沟通成本,实现了企业与客户的双赢。     

浅谈钢企CRM实施及数据挖掘技术的应用

通过阐述钢铁企业建立客户关系管理的流程框架和实施客户关系管理系统的要义,借助CRM系统结构和与数据挖掘技术相结合的优势,探讨了数据挖掘技术在客户关系管理中的相关应用。     

谈包钢驻外销售机构的管理

市场是企业的生命.从根本上说,谁掌握了营销渠道,谁就掌握了消费者,掌握了市场.包钢外埠机构的地理位置和市场环境决定了在市场竞争中必须采取灵活的营销策略,与客户建立长期稳定的销售关系,才能稳定扩大产品的市场占有率.     

Chinalco Signed Framework Agreement for Strategic Cooperation with Harbin Municipal Government

正Last month,Chinalco signed framework agreement for strategic cooperation with Harbin Municipal Government in Harbin Xiong Weiping,Chairman of Chinalco,said that based on the strategic deployment to build world top-class mining company with the highest growth potential,Chinalco was now concentrating all efforts on making strategic transition and structural adjustment,strategic cooperation with the local governments where     

Jiangxi Promotes Jiangxi Copper Corporation To Become The World's Most Competitive Mining Company

<正>According to the latest info from Jiangxi Province State-owned Assets Supervision and Administration Commission,Jiangxi Copper Corporation was approved to become the first pilot enterprise for deepening reform.Contents of the pilot work is"Three Self"(self expansion,self decision-making,self     

Journal of Rare Earths Contents List of Vol.32(2014)

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Contributions to Baosteel Technical Research wanted

正Baosteel Technical Research,a quarterly journal,which is issued domestically and abroad,is run and sponsored by Baosteel Group Corporation.Baosteel Technical Research mainly reports the achievements in technological innovation,academic research,new product development and industrial equipment improvement by Baosteel.It will continue to follow up on hot topics and serve the company’s technological development and progress.Its readers include experts in     

Ministry of Industry and Information Technology: No Short Term Solution For Our Country’s Excess Nonferrous Metal Smelting Capacity

【正】According to the Ministry of Industry and Information Technology,the Ministry has released the 2013 Operation Report on China’s Industrial Communication Indu...     

Chinalco Signed Framework Agreement for Strategic Cooperation with Gansu Province

正Recently,Chinalco and Gansu Provincial People’s Government signed"Framework Agreement for Strategic Cooperation on Reform,Restructuring and Transition Development of Chinalco’s Electrolytic Aluminum Enterprises in Gansu",signifying that the strategic cooperation between Chinalco and Gansu Province had made new substantive progress.     

Unavoidable Economic Cycle:30% Of Nonferrous Metal Companies Were Involved In Restructuring

正Owing to continual downturn in real estate and bulk commodity markets,a number of traditional industries in China suffered unfavorable impact in performance.With the progressive disclosure of third quarter report,the no-pleasant-surprise performance of     

Baotou Rare Earth Became the World's Biggest High Performance Magnetic Material Base

正The High Performance Magnetic Material Phase II Project,an industry upgrading project implemented by Inner Mongolia Baotou IronSteel Rare Earth(Group)Hi-tech Co.,Ltd,recently basically finished equipment commissioning,signifying that the enterprise had developed the production capacity of15000 t/a Nd-Fe-B strip casting alloy and 5000t/a Nd-Fe-B magnet,thus becoming the world’s     

Introducing Two Central Enterprises to Integrate Rare Earth Industry,Shandong Rare Earth Group Breaks Surface

正With the signing of"Letter of intention for Propelling Integration of Shandong Rare Earth Enterprises"between Shandong Province Commission Of Economy and Informatization,China IronSteel Research Institute Group("China Steel Institute"),and China Rare MetalsRare Earth Co.,Ltd("China Rare Earth"),the"Shandong Rare Earth Group"jointly set up by the 3 units thus broke surface.On August 9,reporters of the China Economic Herald learned from Shandong Province     

Aluminium Production by Province or City in 2014

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