民俗文化元素在城市品牌视觉形象中的应用

目的基于民俗文化个性特征,探讨文化元素提取方法,研究民俗文化元素在城市品牌视觉形象中的应用。方法使用删繁就简法、临摹白描法、夸张变形法、元素重组等提取方法,深入挖掘民俗文化元素,提炼民俗文化元素的造型、色彩、文字等表现形式,将设计元素的思维理念应用于城市品牌形象视觉设计中,在民俗文化传承与创新之间探寻一条视觉表现策略,分析两者结合有效路径及产生的价值。结论作为特定地域与历史时期所沉淀下的民俗文化,提炼元素并应用于城市品牌视觉形象塑造,将地域文化元素精准传播,避免城市塑造趋同,提升城市形象,展现独特文化,宣传城市理念,从视觉设计传播角度有效促进区域经济发展,彰显城市基因魅力,塑造个性化城市品牌视觉形象。     

探究传统双关图“形”到文创产品造“型”的设计思维的应用研究

文化创意产业业在全球范围内快速发展,已经成为对内发展经济对外构建本民族品牌形象的热点研究,是当今时代的朝阳产业。它能很好的树立文化形象、传播文化精神、对经济有推动和发展的作用。文创产品的造型设计是以第一姿态呈现在我们眼帘的,对其造型设计需要具备强化文化核心的主题思想,以细腻的情感体验,提取创意元素,融入到产品的造型设计中。传统双关图形在造"形"设计上具有一定的民族文化意义,能从其构图形态中读取图形想要传达的设计心理和精神内涵。本文尝试将传统双关图形的形态特征与文化创意产品造型的形态特征进行类比,探讨研究传统双关图形的形态构成的设计思维在文化创意产品造型上的应用研究。     

传统吉祥艺术在企业吉祥物设计中的应用研究

企业吉祥物是商业文化的产物,其以卡通漫画为主要艺术载体,在构图及造型上极具表现力,但艺术表现形式及寓意内涵较为单一;中国传统吉祥艺术源于远古图腾信仰并延续至今,具有多元的艺术表现形式和多样的寓意构成方式,将其应用于现代企业吉祥物设计中,能产生特定的视觉艺术效果,传达深层视觉符号语义,表现出深厚的民族传统文化内涵。传统吉祥艺术应用于现代企业吉祥物设计的方法有二：一是探寻企业吉祥物设计与民族文化的关联,二是从传统吉祥艺术中提取相关设计元素,由此展开设计,创造出既具有传统文化意味,又具有鲜明特色的现代企业吉祥物。     

虎吉祥物的分类及其对现代设计的意义把握

在中国传统文化和现代企业造型文化中，虎吉祥物深入人心，是应用较为广泛的吉祥物。虎吉祥物可根据其视觉艺术特征分为三类：远古崇拜虎吉祥物、民俗虎吉祥物、现代虎吉祥物。科学的分类可以为现代虎吉祥物以及关于虎的设计提供跨越类别的设计思维方法，使设计具有更多传统文化内涵。     

“网红”卡通IP对吉祥物设计的新启示

正近年来,在IP(Intellectual Property)文化产业的影响下,吉祥物设计及开发逐渐规范化、系统化,部分执行机构或设计者逐步认识到吉祥物作为IP的拓展价值以及对吉祥物内容的持续性更新的重要性。吉祥物设计不再只停留于单纯的标准造型设计上,而开始注重于从互动娱乐功能、市场功能等方面进行设计思考。这也要求吉祥物在设计之初除了需要考虑形象的传达内容,还应综合考虑后期衍生品开发实施利用等问题。如何更好地延续吉祥物设计的动态链条,拓展吉祥物的IP价值,是当下吉祥物设计值得思考的新课题。     

基于重庆城市形象传播的纪念品设计策略研究

目的研究基于重庆城市形象传播的纪念品设计策略。方法引入传播学的概念和方法,分析重庆城市形象的传播目的,对现有的可传播城市文化进行归类,再结合图形学和设计学的基本概念,对旅游纪念品设计策略进行研究。结论基于形象传播的重庆地区旅游纪念品设计应该围绕重庆的地域特色形成良好互补的3种不同文化理念形象,即主题文化形象、特色文化形象、传统文化形象,进而形成文化的前后更迭,保存文化的生态多样性。在此基础上还应根据不同的传播目的选取不同的题材、造型、材料等。     

虎吉祥物的分类及其对现代设计的意义

在中国传统文化和现代企业造型文化中,虎吉祥物深入人心,是应用较为广泛的吉祥物.虎吉祥物可根据其视觉艺术特征分为三类:远古崇拜虎吉祥物、民俗虎吉祥物、现代虎吉祥物.科学的分类可以为现代虎吉祥物以及关于虎的设计提供跨越类别的设计思维方法,使设计具有更多传统文化内涵.     

石油元素的文化符号在文具产品设计中的应用

目的 从石油文化特色出发,提炼视觉符号用于文具产品设计中,赋予其人文情怀,传承石油文化,发扬石油精神,唤起消费者的兴趣。方法 以“石油元素”的视觉符号提取为切入点,从造型、色彩、材质3个视角,物质、造型、精神3个层面,深入剖析其形象符号,提炼其中典型的视觉要素,将其创造性地应用于文具用品设计中,并形成系列。设计中注重造型元素和风格的统一,同时也考虑到人体工学与需求、功能、材料、颜色、美感等的协调。结论 对设计要素的创新应用,是构建特色城市外在形象和内在文化的重要媒介,“石油元素”的提炼和再设计,是需要在深入研究石油文化内涵的基础上,融入恰当的设计思维和表现形式,为具有石油特色的城市的纪念品设计提供一些思路。     

基于社会符号学视角的城市马拉松奖牌设计

目的 对城市马拉松奖牌的符号进行解读，城市马拉松奖牌设计既关注马拉松运动文化传达，又传达出举办城市的文化底蕴，城市马拉松作为一种独特的品牌文化，为城市传播提供了媒介和契机。方法 符号学是视觉文化中一种重要的理论研究工具，本文采用了社会符号学理论方法，详尽地分析了各个城市独具特色的马拉松奖牌设计图案，逐一梳理了其所意指的文化内涵并作出了讨论和探究，为了重新认识城市马拉松的奖牌设计形式的视觉文化体系和内容，通过应用视觉文化的阐释性和图像性，对一块城市马拉松奖牌如何能映射出一座城市的文化构建特性，以及如何延续拓展符号内容所指代的寓意进行了初期的预设分析。结论 城市马拉松奖牌设计通过符号的传达，在社会影响力得到提升的同时，也体现了举办地所在城市的形象特色及其历史和民族的文化内涵。基于符号学视角解读城市马拉松的品牌文化，为城市马拉松的奖牌设计提供新的研究视角。     

信息时代下吉祥物设计的发展趋势研究

目的 在信息化时代背景下,吉祥物的审美需求、设计方法、传播途径与应用范围都发生了巨大变化,对吉祥物设计的发展趋势进行系统化的梳理与总结,将为中国吉祥物设计领域未来的整体升级提供具有一定条理性与建设性的理论支撑.方法 采用定性研究法、个案研究法、描述性研究法与比较研究法等方法,在论述过程中通过剖析吉祥物"熊本熊"的设计与营销案例,引申出在信息化时代背景下,对吉祥物设计与传播发展新态势的全局化思考,并从狭义与广义2个方面论证传统吉祥物与现代吉祥物之间的不同定义.并且从信息化时代中吉祥物的传播推广、功能延展、设计法则3大板块的最新趋势予以解析与探究.最后,对吉祥物设计与传播的未来走向做出有一定理论依据的展望.结论 在新时代背景下,科技的发展和信息媒介的升级促使吉祥物表达手法更加多样、衍生形态更加丰富、传播方式更加多元,同时伴随着人们观念与需求的不断进步,需要从业者继续完善与进化对吉祥物设计法则的研究,以适应新变化,抓住新机遇.     

The Research of Anti-Wear Properties of Organomolybdenum Compounds in the Engine Oils

A four-ball tester was used to evaluate the anti-wear performance of three kinds of organomolybdemun compounds in the engine oils, i. e., molybdenum dialkyldithiophosphate (MoDDP), molybdenum dialkyldithiocarbamate ( MoDTC), and sulphur and phosphorus freeorganomolybdeum (Molybdate). The results indicate that a low concentration of MoDDP doesn' t improve the anti-wear properties of the commercial engine oils, but a high concentration of MoDDP can obviously improve the anti-wear properties and the load-carrying capacity of the engine oils. MoDTC doesn' t improve the antiwear properties of the engine oils, but worsens the anti-wear properties of the oils. Signifi can timprove ment of frictional and wear characteristics is obtained with Molybdate added in the commercial engine oils and the formulated oils.     

Certification Becomes Important for the I Quality; and Safety Supervision of the Chinese Liquor Sector

The end of 2007, over 200 unit products of more than 80 Chinese firms have passed the quality grade certification for liquor products. These products involve distilled spirits, beer, wine, yellow wine, fruit syrup wine and others, and cover over 80% of the national top-branded liquor products.……     

Deposition and Coating Properties on CVD Tungsten

Surface characterization and microstructure studies are performed on chemical vapor deposited (CVD) tungsten coating. There is about 2 μm thickness diffusion layer of tungsten in the molybdenum substrate. The thermal shock test shows tungsten coating has good adhesion with molybdenum substrate, but the elements of oxygen and carbon in the tungsten coating have the bad affection to the adhesion. The result of high-temperature diffusion experiment is the diffusion rate from molybdenum substrate to tungsten coating is faster.     

Analysis of marine hydrobiont lipid extracts as possible cryoprotective agents

We studied a combined effect of the cryoprotectants both of lipid and carbohydrate origin at the presence of DMSO or without it on cell viability and the RNA synthesis in the embryonic mollusc and echinoderm cell cultures obtained at different developmental stages. Cryoprotective properties of exogenous lipids correlated with their thermotropic behavior. Lipid extracts from marine hydrobiontes, which thermal transitions are characterized by relatively small part of calorimetric thermogram area lying at temperatures above 0 °C (6–18%), were found to possess a considerable cryoprotective activity. The results are discussed in relation to the prediction of the cryoprotective activity of lipid extracts for marine animal cells. In addition, it was found that marine invertebrate cells can be cryopreserved without DMSO at the presence of trehalose and lipid extracts of some marine hydrobiontes.     

Low-Temperature Properties of Silver

Pure silver is used extensively in the preparation of high-temperature superconductor wires, tapes, films, and other configurations in which the silver not only shields the superconducting material from the surrounding materials, but also provides a degree of flexibility and strain relief, as well as stabilization and low-resistance electrical contact. Silver is relatively expensive, but at this stage of superconductor development, its unique combination of properties seems to offer the only reasonable means of achieving usable lengths of conductor. In this role, the low-temperature physical (electrical, thermal, magnetic, optical) and mechanical properties of the silver all become important. Here we present a collection of properties data extracted from the cryogenic literature and, to the extent possible, selected for reliability.     

Early ironwork in Biscay: Survey,excavation, experimentation and materials characterization. An integral study of the mountainside ironworks (ferrerías de monte or “haizeolak”)

ABSTRACT

The production of iron in Biscay (Basque Country, Spain) has been a hallmark of this territory of the North of the Iberian Peninsula throughout its history. The Archaeology team of the Basque Country Mining Museum has spent 13 years, so far, studying the origins of this activity through the evidences left at the old pre-hydraulic iron production workshops known as mountainside ironworks (ferrerías de monte) or haizeolak. It has catalogued 170 archaeometallurgical sites of this type in Biscay, and the archeological excavation of some of them has led to the knowledge of the different stages of the production process that took place in these workshops. The team has also experimentally reproduced the work carried out in a mountainside ironworks from the High Middle Ages, and it has currently started the characterization process of this type of activity through the study of the collected materials.     

Mechanism Study on the Wear of CrAlTiN Coated High-Speed Steel Twist Drills Under Dry Cutting Conditions

As demands about environment protection are growing up, dry cutting technology is getting more and more concerns from all over the world. Main works performed here are study on dry cutting performances and wear mechanisms of M2high-speed steel (HSS) twist drills with CrAlTiN multicomponent coatings, which was deposited using magnetron sputter ion plating system, in drilling 45 and 30CrMnSiA steel, and their comparisons to those in drilling the same steel but using monolayer CrN and commercial TiN coated drills. Drilling performances of drills are evaluated mainly through the measurements of width on outer corner flank land and the cutting forces. Results show that performances of CrAlTiN coated drills are better than those of monolayer CrN and TiN coated drills. In drilling 45 and 30CrMnSiA steel, the average tool life of the CrAlTiN coated drills are 17.2 and 11.8 times higher than those of the uncoated drills. Observing wear of the drill with scanning electronic microscope, results show that there is no crack or spallation of the CrAlTiN coatings in wear zones. Main mechanism of the wear here is adhesion.     

Study on Bond Ability of Arc-Spraying Coatings with Different Surface Pretreatment on Cast-Iron

Arc spraying coatings are widely used in various applications, but uncommon in cast iron substrate. Different surface pretreatment technology is tested on substrates of gray cast iron. Surface roughness and residual stress were measured by TR200 and X-ray diffraction analyzer. Influence of different surface pretreatment methods ( dry blasting and fusebond) on roughness and residual stress was analyzed. The arc-sprayed coatings of wire 3Cr13 (φ2mm) on gray cast iron substrate is studied. The microstructure and interface of bonding layer were observed by SEM. The bond strength was taken by tensile test. Results show that bond strength with grit blasting is higher than fuse-bond; it is feasible to make wire 3Cr13 coating with arc spraying on cast iron substrate roughened by grit blasting.     

Structural Characteristics of TiO2 Ceramic Coating by Micro-Plasma Oxidation

TiO2 ceramic coatings with thickness of 20 μm were formed on the surface of pure titanium by micro-plasma oxidation. Their micro-structures were investigated by by using X-ray diffraction and their surface images were detected by using scan electronic microscope. There were three kinds of TiO2 coatings, pure anatase type TiO2 phase, mixed phases consisted of rutile type TiO2 phase and anatase type TiO2 phase, pure rutile type TiO2 phase. The coating surface with the pure anatase type TiO2 phase is rough, while the coating surface with the pure rutile type TiO2phase is smooth. The upper coating surface with the mixed type TiO2 phases is anatase type TiO2 structure and the subsurface of the TiO2 coating is rutile type TiO2structure.     

Evaluation of fatigue life of steel using steel grain size

The insightful discussion of the relationship between the construction of metallographic and fatigue life and proposition of mathematical relationships describing this relationship was conducted in the paper. This paper presents a method for estimating the fatigue life, based on the construction of the microstructural material taking into account the grain size and the participation of ferrite and pearlite phase.