仿生设计之南瓜灯

论述仿生南瓜形态灯具的设计原理,阐述仿生学在工业设计中的运用,结合仿生设计方法和步骤分析仿生南瓜灯具的创意来源、产品造型及设计特点.     

提升产品生命力的造型方法研究

主要从"视觉动力学"、"取自自然"、"取自生活"3个构思视角层面出发,探讨提升产品造型生命力的创意思维方法,结合设计案例分析,总结出"几何轴线调整法"、"仿生法"、"怀旧使用方式体验法"、"日常用品物化形态法"、"产品寓意故事法"5种提升产品造型生命力的方法,追求简洁生动而又不失文化韵味的产品造型,消除信息时代下高技术引发的造型失落问题。     

基于打散重构原理的文化创意产品设计方法

目的针对文创产品侧重于将"文化"转换成"创意"后附加于产品这一特点,实现文化与产品创新设计。方法以典型的青铜器产品为研究对象,结合青铜文化的艺术形式与传承价值的联系,从"形"和"神"着手,引入打散重构原理进行设计,利用形态分析法打散分解文化产品,从视觉形态和内在意识形态分析获取设计元素,在保证原形态特征的前提下依据设计要求进行目标载体的形态重构。结论通过具有商周青铜鼎造型的文化创意产品实践设计,为文化创意设计提供着系统且科学的思维方法。     

基于结构方程模型的手机产品意象造型设计

提出基于结构方程模型的产品意象造型优化设计方法.选择目前市场流行而又缺少感性设计研究的滑盖手机为研究对象,运用语意差异法、因子分析法提取内隐的用户意象语意信息,运用形态分析法分析产品造型特征,确定产品造型要素,再运用结构方程模型求取顾客偏好模型以及造型要素与意象词对之间的量化关系模型,并进行了模型拟合.模型清晰地反映了顾客偏好、造型要素和意象词对之间的量化关系,为产品造型优化设计提供了思路和方法.     

从消费者角度谈手机创新设计

评价一款手机设计的成功与否,关键要看它是否考虑到消费者复杂的心理感受.体现消费者的个性化需求.基于目标消费者的浅层需求,配合产品与消费者情感关联的意象信息,提炼出符合产品功能、形态、色彩、材料的设计趋势,并在此基础上形成吻合消费者群体的产品设计系统的框架和实现方法,创新设计出新产品,为手机生产制造企业和从事手机造型的设计师们提供借鉴.     

产品意象原型形态耦合优化设计研究

目的为使产品原型设计契合消费者的感性认知与情感需求,对产品原型形态进行意象造型与形态耦合优化设计。方法首先,以产品原型理论为基础开展原型实验;其次,采用最小距离的NURBS曲线的形态混合算法对产品原型与意象原型进行融合均化;然后,应用频谱分析法量化产品形态特征,通过余弦相似度计算形态耦合度,并结合消费者意象评价值与造型偏好度分析形态耦合机制;最后,运用遗传算法建立优化设计系统对目标意象下的产品原型形态进行优化。结果实现目标意象下产品原型设计方案的耦合优化,获得契合消费者情感认知的细化形态。结论此方法可对产品意象原型进行合理有效的耦合优化,实现产品形态的细化设计。     

基于用户偏好评价的龟形蛇纹寿文化产品设计研究

目的针对文化产品创意设计,构建基于用户偏好评价的设计方法,提升产品的用户满意度,丰富文化产品设计思路。方法应用图案学的基础分析法,归纳出龟形蛇纹寿文化的文化特征;采用形态分析法解构产品,归纳出目标产品造型设计特征;运用正交试验构建样本,通过问卷调查获取基于用户偏好评价的设计特征,将文化特征进行形态推演融入产品造型,进而生成设计方案,根据用户偏好评价进行筛选;进一步深入细化方案,完成文化产品创意设计。结果针对龟形蛇纹寿文化快客杯设计,完成基于用户偏好评价的产品创意设计。结论通过用户偏好评价,客观定位文化产品设计的设计特征和文化特征,获得用户感知度较高的产品设计方案,满足用户对产品的视觉需求和文化的感知需求,有效提升文化产品的用户满意度。     

探究传统双关图“形”到文创产品造“型”的设计思维的应用研究

文化创意产业业在全球范围内快速发展,已经成为对内发展经济对外构建本民族品牌形象的热点研究,是当今时代的朝阳产业。它能很好的树立文化形象、传播文化精神、对经济有推动和发展的作用。文创产品的造型设计是以第一姿态呈现在我们眼帘的,对其造型设计需要具备强化文化核心的主题思想,以细腻的情感体验,提取创意元素,融入到产品的造型设计中。传统双关图形在造"形"设计上具有一定的民族文化意义,能从其构图形态中读取图形想要传达的设计心理和精神内涵。本文尝试将传统双关图形的形态特征与文化创意产品造型的形态特征进行类比,探讨研究传统双关图形的形态构成的设计思维在文化创意产品造型上的应用研究。     

模块划分的榫卯结构在灯具设计中的应用

目的 将我国传统的榫卯工艺与现代灯具产品设计相结合,一方面可以唤起用户对传统文化及交互情感体验的需求;另一方面有利于探索榫卯元素怎样运用到灯具设计领域及在该领域发展的可能性,为灯具设计开发应用提供新的设计思路.方法 从模块划分的产品功能、结构、生命周期三方面入手,根据造型因子分析法选择恰当的榫卯结构结合传统文化造型元素,建立系统的模块榫卯结构设计流程模型.结论 按照模块划分的设计方法,结合传统榫卯文化进行灯具设计尝试,这样既可以丰富灯具产品的设计风格,又关注到用户情感方面的需求.本研究详细分析了榫卯元素与现代灯具设计结合的优势,并通过设计流程模型指导完成了落地灯的设计实例.研究所做的一系列探索有利于提升灯具产品的文化价值,拓展现有灯具市场.     

国内针织内衣包装的分析

现代具有促销作用的包装是从认知心理学与感性工学角度,构筑企业品牌视觉形象的重要因素之一.通过从形象和识别2个层面,浅析国内部分针织内衣"黑箱式"包装设计所存在问题,并结合消费者审美偏好分析,对实际包装设计提供理性指导.研究结果建议:包装需要掌握一种基于消费者审美偏好的设计原则,进行效果测评,达到包装的促销功能.     

Professionals' View of Consumers' Packaging Interactions – A Narrative Analysis

The consumer's role in the packaging value chain thinking has increased. This paper identifies the basic functions of packaging as well as the importance of the visual and structural elements from the consumer's view. However, it is unclear what packaging experts associate with consumers' packaging interactions. Professionals working in the field are still in the key position of defining directions in the packaging industry. The paper investigates how professionals perceive consumer interactions with packaging, and identifies challenges in consumer‐centred packaging development. The research materials were collected from 14 theme interviews with representatives of higher education, packaging research and packaging design agencies. As a result, five narratives and five challenges for consumer‐centred packaging development were constructed. The narratives describe the following: (a) the symbiotic product–packaging relationship; (b) the everyday context highlighted in purchase and use situations; (c) how consumers become aware of packages; (d) a fashion system of packaging; and (e) everyday routines and rituals involving packaging. The aims of the paper are to raise the awareness of how professionals perceive consumer interaction with packaging, to provide insight into factors relevant for consumer‐centred packaging development in industry and to identify the potential challenges, from the professionals' view, for adopting a consumer‐centred model. Copyright © 2014 John Wiley & Sons, Ltd.     

保险业营销中顾客满意度影响模式的比较研究

以保险市场顾客满意度为研究对象，对新顾客和老顾客的满意度、对消费行为的影响关系模式进行了比较分析。结果发现，顾客满意度在新顾客群体中直接影响消费动机和行为，在老顾客中通过动机间接影响消费行为。最后讨论了顾客满意度指数和营销意义。     

考虑消费者辨识能力的冷链博弈分析

消费者辨识能力是指消费者对所购产品或服务品质的辨别能力。针对忽略消费者辨识能力将得出不准确结论，给决策者的抉择造成误导的问题，采用完全信息静态博弈方法，分别构建了政府、冷链产品企业和消费者之间的不考虑消费者辨识能力及考虑消费者辨识能力的混合策略博弈模型。通过分析Nash均衡解及期望收益，对比发现，忽略消费者辨识能力将低估政府部门的期望收益，同时对企业和消费者的期望收益也预估不准确。因此，在实际问题中应关注消费者对产品的辨识能力。     

当今日本销售包装的特点--兼论我国销售包装的发展方向

分析总结了日本销售包装的特点，建议我国销售包装应向保护消费者、采用通用包装设计、提高销售包装的质量、保证销售包装的卫生、采用环保型包装材料的方向发展，使我国商品的销售包装迎合国际潮流，提高国际竞争力。     

消费者对白酒包装满意度的模糊综合评价

采用问卷调研的形式研究消费者对白酒包装的认识水平,依据调研结果,从包装功能属性、经济属性、环境属性3个方面建立了消费者满意度综合评价指标体系。利用专家调研和层次分析法对各指标进行权重赋值,并通过对超市目标消费者的问卷调查,确定了各项指标的满意度评价等级。利用Cronbach系数对调研问卷进行了信度分析,结果表明问卷设计合理可靠。实例表明,模糊综合评价方法可操作性强,结果客观公正,并且各级数据可以保留,方便用来进一步研究提升消费者满意度的方法。该研究思路和研究方法对其他商品包装评价有一定的借鉴意义。     

Active packaging as an opportunity to create package design that reflects the communicational,functional and logistical requirements of food products

The packaging of industrial food products is the most important means of transmitting a product's image and taste value. When the nature of its interface and its contents are the product of carefully planned imaging, the product has notable advantages in defining its image and product identity. Modern food trends dictate an ever‐increasing amount of services: The so‐called ‘functional packaging’ and ‘active packaging’ are prime examples of this service. The greatest innovation within this category of products consists literally of their interaction with food. These features create numerous fallbacks within all stages of the life‐cycle of a product, requiring a complex and multidisciplinary evaluation. The evaluation strategy of services which this packaging will offer to the consumer is still to be defined, and still to be identified within the key applications are the interests of the intermediary links of the production process. This requires the evaluation of the semantic and communicative aspects of the packaging which tend to be confused with the foodstuffs, the individualization of appropriate user profiles, control of logistical and location aspect of production, and a careful analysis of a comprehensive environmental balance, all issues that are parts of the objectives of the European project, Actipak. It is hoped, therefore, that the elaboration of these packaging systems will become a motive to try out a more knowledgeable and systematic design process for foodstuffs, in which innovative technology is used to provide effective benefits to the consumer. Copyright © 2000 John Wiley & Sons, Ltd.     

Requirements for packaging from an ageing consumer's perspective

The overall objective of this research was to explore ageing consumers' attitudes towards currently available food packaging in New Zealand. Ninety‐nine individuals (over the age of 60) in New Zealand were surveyed to determine packaging attributes of importance when selecting food products. This was followed with a focus group of 13 individuals to discuss improvements to packaging. Frequencies of responses were calculated for the survey data, and cross‐tabulations and chi‐square tests were used to determine the relationships between variables. Price, safety, size of packaging and ability to recycle were of most importance to these individuals. Problems encountered with food packaging included tight lids, small printing and spillage during opening. Of the types of package closures investigated, opening of packages, rather than resealing of packages proved problematic. Fifty percent or more of respondents indicated that peelable induction seals, lug closures and continuous thread closures were problems that occurred ‘very often’ or ‘frequently’. Sixty‐one percent of the participants surveyed had asked for assistance opening some types of packages, and this was particularly prevalent among individuals who had weakness in their arms, hands or wrists. Changes to package closures suggested during the focus groups included increasing the size of twist off caps, larger ring pulls on aluminium cans and including more sliding resealable closures on foil and plastic packaging. Larger printing on labels was also recommended by the participants. Copyright © 2008 John Wiley & Sons, Ltd. This article was published online on 1^st December 2008. An error was subsequently identified. This notice is included in the online and print versions to indicate that both were corrected on 19^th March 2009.     

基于偏好与形状文法的电动汽车形态设计研究

目的 结合消费者偏好和对品牌识别的需求,分析电动汽车外形设计特征,提高用户满意度。方法 分析电动汽车的设计特征,引入原型范畴理论研究消费者偏好。将形状文法参数化,针对设计特征曲线的变化,基于原型偏好模型和品牌识别的要求制定修改性规则约束。提出偏好因子和品牌因子的概念,调节修改性规则的坐标点变化空间,利用交互式遗传算法构建计算机辅助设计系统。最后,利用计算流体动力学(CFD)分析方法,对车身形态的外部流场和表面压强进行分析,检验并优化车身造型,对设计结果进行满意度评价。结果 提出基于偏好与形状文法的电动汽车形态设计方法,通过对青年消费者的偏好调查分析,建立原型偏好模型。通过计算机辅助设计系统对原型偏好模型中的特征水平进行分析,求得分析结果的坐标值并对相关特征水平进行线形表达,建立理想低风阻体模型并进行具体样式优化。结论 以奥迪品牌的电动汽车设计为例,根据分析建立的理想低风阻体模型的模拟仿真分析结果较理想,对设计效果进行用户满意度对比评价,电动汽车外形设计的满意度有所提高,验证了该方法的可行性。     

消费者属性对产品造型相似度认知的影响

目的 研究消费者属性对产品造型相似度认知的影响,为优化产品造型空间,提高人们对其认知的一致性提供依据。方法 首先,采用传统的方法,筛选出四十三个家用加湿器样本,构建产品造型空间,邀请七十三位被试,根据造型相似度将其进行多层分类,获取样本间造型相似度数据及被试属性数据;其次,基于轮廓分析法,依次分析不同属性下各组被试对各样本造型相似度认知的一致性;最后,根据异常样本的分布情况,分析各属性对产品造型相似度认知的影响程度。结论 生活形态属性对被试产品造型相似度认知的影响显著,异常率达20%以上,并且强于人口综合特征的影响;学历、性别、专业背景则基本无影响。应引入生活形态因素,检验人们对产品样本造型认知的一致性,进一步优化产品造型空间。     

满足用户需求的一款新型的洗衣机及其标准应用(英文)

The paper introduces the characteristics of a new type washing machine (mini washing machine) and analyzes the global problems solved by mini washing machines from the perspective of meeting different consumers’needs. On the basis of current performance specifications of IEC 60456, it explains how to improve the performance test method of mini washing machine in details, and points out the direction of standards research and test improvement. Meanwhile, the author briefs about other new type washing machines and the developmental trend of washing machines.