Knowing healthcare customer needs key to profitable niche marketing

A potential $177 million-a-year market has been opened to textile rental operators, thanks to OSHA's recent ruling on bloodborne pathogens. Healthcare providers nationwide are now searching for solutions to their protective apparel needs. Such customer needs are what drive niche markets. Whether you've been serving the healthcare market for years or are just now targeting it, here are the marketing strategies you need.     

Protection and Competition in the US Market for Textiles and Clothing

US textile manufacturers look on in trepidation at the prospect of a reduction in their tariff and quota protection. Their most immediate concern is with import penetration in the clothing market Have they got any intrinsic advantages and to what degree can they turn fashion changes and computerization to their advantage? How do they rate the competition from Asian countries? What strategies are they pursuing? Such questions are considered in this paper.     

The other healthcare market. Doctors' offices and medical clinics are a profitable and growing market niche for some operators

The healthcare market doesn't just mean hospitals anymore. For some textile rental operators, doctors' offices and medical clinics are a profitable and growing niche. On the positive side, this market offers growth, low abuse, good prices, and light soil. But operators also must weigh the cons--scattered deliveries, low volume, small stops, and medical waste management. Is the "other" healthcare market for you?     

透析中国清梳联市场

清梳联是实现中国棉纺织工业发展和结构调整的关键装备之一，中国清梳联市场巨大，用户需求旺盛，文章对此进行了详细讨论，并指出：不同层次、不同产品模式的清梳联供应商竞争剧烈，必须采用正确的市场竞争策略才能取胜。     

联合扫描--未来的弓纬与纬斜检测

当今纺织品市场的特征是:产品的生命周期愈加短暂,织物品种的多样化以及对纺织品制造商在质量与运输能力方面的要求越来越多.只有那些可以在最短的允许时间里生产最多种产品并且具有一流质量的生产者拥有竞争实力.这便需要有一些新的理念来帮助检测弓纬与纬斜以达到所需标准并同时监测样品重复性或织物纬密.新加坡举办的ITMA ASIA 2005中,Mahlo公司展出了一款用于弓纬与纬斜的检测的新设备--联合扫描仪.     

ITMA 2007: 纺纱工程的发展趋势

纺织机械的制造商们正在为未来市场做准备,在高度工程化的基础上实现设备多样化.很多制造商致力于提供额外的、功能更为精简且成本低的生产线,优先研发的是操作简便且能保持纺纱质量不变的设备.其中,大部分优化工艺的创新之处在于综合使用了微电子和独立驱动系统.精梳工艺优先考虑生产出更优质的产品,日本精纺喷气纺纱的发展意味着一场技术革新的到来.     

ITMA 2015——生产产业用纺织品的机器创新

2015年国际纺织机械展览会(ITMA 2015)在意大利米兰举行,汇集众多的参展商和参展观众,呈现了大量的创新技术,取得了全面的成功。发展的核心议题之一是通过新的结构控制与技术理念实现纺织机械的节能化。人们生活的方方面面通过全球电子信息产业连接起来的发展总趋势,激励各公司为其在工业4.0时代的未来发展引入了越来越多的解决方案。很多机械生产商已经扩展他们的产品范围以满足消费者的需求,或建立组合式可调节的机械厂。目前,服装与家用纺织品等传统纺织市场的发展仍处于前沿,但欧洲国家尤其是德国,正在稳步扩大具有很大潜力的产业用纺织品市场。正是这些欧洲的大公司在致力于研发生产产业用纺织品的机械设备。几个例子记录了发展的趋势。     

Launching Products Towards the Right Target

Abstract

The textile and apparel industries are under constant pressure to develop and introduce new products; product development is a cornerstone in the survival strategy of any company in these industries. Yet, the development cycles are lengthy and usually require several feedback loops, often showing a mismatch of product properties, cost, and requirements.

Other assembly-oriented industries have successfully used managerial tools to integrate the product development process with marketing, product costing, and procurement functions. This paper discusses the use of product development tools (e.g. quality–function–deployment matrix) and target costing as an integrated approach for the textile and apparel industries. With the help of a case study it is shown how this integrated approach can reduce product development cycle time by focusing technical research, and how to incorporate desirable features in the new product design to gain customer satisfaction.

The integrated approach facilitates the development of new products that are competitively priced and earn projected profits in a target market niche.     

中国纺织业核心竞争力的培育和提升

 分析了国内纺织业的核心竞争力现状,提出国内纺织业核心竞争力的内涵是“以规模经济巩固大众市场”和“以特色开拓个性化市场”,并从企业和政府两个层面阐述了培育和提升纺织业核心竞争力的途径。     

论纺织企业财务管理信息化建设与ERP的应用

在世界经济全球化速度加快的过程中,我国纺织企业将会面临日益加大的市场竞争压力。伴随互联网信息技术的普及和应用,我国纺织企业通过财务管理信息化建设与企业资源计划(ERP)的应用对上述问题加以解决已经是提升自身核心竞争力的关键方式。文章对ERP信息化建设的主要特征加以介绍,同时阐述纺织企业的ERP需求,并且分析纺织企业财务管理信息化建设与ERP的应用现状,进而提出具有针对性的策略,以期为有关纺织企业提供参考。     

生态羊绒制品开发技术的分析与探讨

文章以纺织品出口市场为背景,结合当前纺织品出口中遇到的环保问题,提出作为高档服装的羊绒制品,在生产和开发环节中同样存在若干生态环保问题,认为生态羊绒制品开发应该从环保型纺织纤维与羊绒混纺的研究、环保染料和助剂的应用、环保染色工艺和后整理工艺的选用等几个方面着手,同时介绍了禁用偶氮染料含量、重金属含量、甲醛含量、杀虫剂残留量等的检测方法,为企业开发生态羊绒制品提供了一些可行性的建议.     

新型涂层整理色浆在怀旧风格整理方面的创新应用

服装流行风格千变万化,对纺织面料的后整理要求也越来越高。近年来,无论是纺织品的物理整理还是化学整理,都有了日新月异的发展。涂层整理方式在纺织品后整理中有着得天独厚的优势,在近年颇为流行的怀旧风格整理中,涂层整理的创新应用以及与下游工艺的紧密结合,为纺织品的后整理开拓了广阔的前景。大多数配备圆网及平网印花机的印染厂家,都可以利用这一设备结合相应的助剂,做怀旧风格的特殊涂层整理,这将极大地提高传统印染企业的产品附加值,开拓更为广阔的市场。     

探解纺机品牌成功的奥秘——欧洲纺机企业巡礼

6月中旬,在风景如画的欧洲大陆,本刊记者穿行于多座城市,访问了10多家纺机制造公司.这些公司多为家族企业,历史都比较悠久,少则50年,多则接近200年,可以说都是一些百年企业.     

结构方程模型在卷烟产品市场评估中的应用研究

国内卷烟市场竞争激烈,生产企业需要科学、准确地评价一款产品在市场的表现,以帮助决策。评估需考虑品牌、市场、产品品质等多个因素。卷烟产品的口味、包装指标依靠人的感官体会,无法直接测量。为使评价更加合理,最大程度地降低人为因素造成的误差,建立结构方程模型,在大样本量的市场测试基础上进行计算。根据运算结果设定各级指标权重,最终获得量化的评价分值,直观显示各个因素对产品表现的影响。指标权重和量化评分可以帮助企业客观评价产品在市场竞争中的优劣势,并针对性地进行优化。      

品牌力、产品力、销售力--2005年冷饮大战的三大法宝

围绕品牌力、产品力和销售力这3个方面对2005年的冷饮市场进行了分析，旨在为冷饮企业在2006年的市场策划提供参考。     

New product development by a textile and apparel manufacturer: a case study from Taiwan

Textile and apparel manufacturers face severe competition in an increasingly globalized economy and a decline in the industry as the nation becomes economically mature. Therefore, understanding how a textile and apparel manufacturer maintains its competitive advantages in the global industry has become crucial. New product development (NPD) has been adopted by numerous businesses as a factor in their competitiveness. Most NPD studies in the textile and apparel sectors have been conducted in Europe and, or, the USA. This paper presents an in-depth case study of a selected Taiwanese textile and apparel manufacturer located in Asia Pacific, a highly competitive region, and examines how its NPD has been developed to maintain its competitive advantage. A twofold NPD is shown as the key to achieve various competitive advantages: flexibility, relationship building, and strategic repositioning of its services to key customers.     

Food design: from the methodological approach to the case study of low-calorie syrups

New ingredients help the creation of novel foods. However, the management of ingredient combination remains a challenge for manufacturers since the definition of successful formulas still requires a number of trials and errors which are too time consuming to meet market demand. The authors describe a predictive approach to food design, based on the systematic exploitation of the functional properties of each potential ingredient. As an example, the methodology developed was applied to the formulation of syrups which were requested to have the same sensorial properties as those of the traditional product but a lower calorie content.     

窄幅织物印花的市场现状及发展潜力

概述了纺织品印花,尤其是从市场调查的观点看窄幅织物领域。由于本文是窄幅织物专用印花设备设计整个工业项目研究的一部分,正如作者早期的建议一样,市场调查结果可作为补充信息用于对未来工作潜在领域的提议。且本文的结论可用于未来的研究和出版物。本研究中一个明确的目标就是含括喷墨印花。作者看到了采用喷墨技术的巨大潜力。换言之,目的在于证明喷墨印花用于印制窄幅织物特殊市场定位的适应性。     

透过2009中国家纺博览会看产品设计及其发展趋势——2009中国国际家用纺织品及辅料博览会产品设计调研报告

2009年8月25-27日在上海浦东新国际博览中心举办的第15届中国国际家用纺织品及辅料博览会已经圆满落幕,通过本届展会,可以清楚地看到中国家用纺织品的发展现状和企业在全球金融危机之时的应对之策,中国家用纺织品设计的发展脉络也在本届展会中清晰显现.     

柔性智能纺织品与功能纤维的融合

21世纪柔性智能电子纺织品概念热销,但虽经过多年发展,产品市场中对其定义和要求还比较模糊和落后,部分技术含量低的产品也以此自诩进入市场,而最先进的柔性可穿戴纺织技术则止步于学术研究成果,未被有效运用到产品设计开发中去,但终端市场将来对此类高附加价值产品的需求巨大。针对上述问题以及前端生产商和终端消费市场之间的矛盾,通过对柔性智能纺织品和功能纤维科学技术发展现状的简述,对柔性可穿戴智能纺织技术进行新的界定,认为柔性、灵活地连结电子元件,通过纺织品载体实现人衣交互及纤维化的电子元件制造技术将成为未来发展的3 个基础点。此外,在技术市场化转变的过程中,综合考虑诸多产品设计和使用因素,提出一种全面的设计方案,辅助众多纺织企业实现转型。