On the differential benchmarking of promotional efficiency with machine learning modelling (II): Practical applications

The assessment of promotional sales with models constructed by machine learning techniques is arousing interest due, among other reasons, to the current economic situation leading to a more complex environment of simultaneous and concurrent promotional activities. An operative model diagnosis procedure was previously proposed in the companion paper, which can be readily used both for agile decision making on the architecture and implementation details of the machine learning algorithms, and for differential benchmarking among models. In this paper, a detailed example of model analysis is presented for two representative databases with different promotional behaviour, namely, a non-seasonal category (milk) and a heavily seasonal category (beer). The performance of four well-known machine learning techniques with increasing complexity is analyzed in detail here. In particular, k-Nearest Neighbours, General Regression Neural Networks, Multilayer Perceptron (MLP), and Support Vector Machines (SVM), are differentially compared. Present paper evaluates these techniques along the experiments described for both categories when applying the methodological findings obtained in the companion paper. We conclude that some elements included in the architecture are not essential for a good performance of the machine learning promotional models, such as the semiparametric nature of the kernel in SVM models, whereas other can be strongly dependent of the database, such as the convenience of multiple output models in MLP regression schemes. Additionally, the specificity of the behaviour of certain categories and product ranges determines the need to establish suitable and specific procedures for a better prediction and feature extraction.     

Assessing the impact of urban land development on net primary productivity in the southeastern United States

The southeastern United States (SE-US) has undergone one of the highest rates of landscape changes in the country due to changing demographics and land use practices over the last few decades. Increasing evidence indicates that these changes have impacted mesoscale weather patterns, biodiversity and water resources. Since the Southeast has one of the highest rates of land productivity in the nation, it is important to monitor the effects of such changes regularly. Here, we propose a remote sensing based methodology to estimate regional impacts of urban land development on ecosystem structure and function. As an indicator of ecosystem functioning, we chose net primary productivity (NPP), which is now routinely estimated from the MODerate resolution Imaging Spectroradiometer (MODIS) data. We used the MODIS data, a 1992 Landsat-based land cover map and nighttime data derived from the Defense Meteorological Satellite Program's Operational Linescan System (DMSP/OLS) for the years 1992/1993 and 2000 to estimate the extent of urban development and its impact on NPP. The analysis based on the nighttime data indicated that in 1992/1993, urban areas amounted to 4.5% of the total land surface of the region. In the year 2000, the nighttime data showed an increase in urban development for the southeastern United States of 1.9%. Estimates derived from the MODIS data indicated that land cover changes due to urban development that took place during the 1992-2000 period reduced annual NPP of the southeastern United States by 0.4%. Despite the uncertainties in sensor fusion and the coarse resolution of the data used in this study, results show that the combination of MODIS products such as NPP with nighttime data could provide rapid assessment of urban land cover changes and their impacts on regional ecosystem resources.     

A survey of QoS architectures

Over the past several years there has been a considerable amount of research within the field of quality-of-service (QoS) support for distributed multimedia systems. To date, most of the work has been within the context of individual architectural layers such as the distributed system platform, operating system, transport subsystem and network layers. Much less progress has been made in addressing the issue of overall end-to-end support for multimedia communications. In recognition of this, a number of research teams have proposed the development of QoS architectures which incorporate QoS-configurable interfaces and QoS driven control and management mechanisms across all architectural layers. This paper examines the state-of-the-art in the development of QoS architectures. The approach taken is to present QoS terminology and a generalized QoS framework for understanding and discussing QoS in the context of distributed multimedia systems. Following this, we evaluate a number of QoS architectures that have emerged in the literature.     

A Peer-to-Peer Approach to Web Service Discovery

Web Services are emerging as a dominant paradigm for constructing and composing distributed business applications and enabling enterprise-wide interoperability. A critical factor to the overall utility of Web Services is a scalable, flexible and robust discovery mechanism. This paper presents a Peer-to-Peer (P2P) indexing system and associated P2P storage that supports large-scale, decentralized, real-time search capabilities. The presented system supports complex queries containing partial keywords and wildcards. Furthermore, it guarantees that all existing data elements matching a query will be found with bounded costs in terms of number of messages and number of nodes involved. The key innovation is a dimension reducing indexing scheme that effectively maps the multidimensional information space to physical peers. The design and an experimental evaluation of the system are presented.     

Fine structure of the male accessory glands of Triatoma rubrofasciata (De Geer, 1773) (Hemiptera, Triatominae)

Male of Triatoma rubrofasciata has four elongated sac-like reproductive mesodermic accessory glands, lined by an inner single layer of secretory cells, with basal plasma membrane infolds and short apical microvilli, and externally enveloped by a thin visceral muscle layer. The secretory cells have a well-developed rough endoplasmic reticulum, Golgi complex, mitochondria, and secretory granules. In one day old adult the gland cells are poorly developed, presenting small, electron-transparent secretory granules scattered among the rough endoplasmatic reticulum, whereas in three days old adult these cells have the cisternae of the rough endoplasmatic reticulum varing size degree, filled with granular electrondense content. In five days old males the secretory granules increase in diameter, being released to the gland lumen. Therefore, there is an increase of the secretory activity according to male maturation.     

Morphological characterization of the nymphs Rhipicephalus sanguineus ticks (Latreille, 1806) (Acari: Ixodidae). Description of the testes, integument, Malpighian tubules, and midgut on the detachment day

This study presents the morpho-histological and histochemical characterization of the testes, integument, Malpighian tubules, and midgut of engorged Rhipicephalus sanguineus nymphs on the detachment day, showing the morphological and physiological characteristics to this phase in the life cycle of these individuals. The testis is constituted by germinative cells (only spermatogonia) with large, round-shaped and strongly stained nuclei which are organized into cysts by a thin layer of somatic cells. The integument consists of a cuticle subdivided into epicuticle (lipoprotein) and procuticle (glycoproteic), and a layer of epithelial cells which present glycolipoprotein elements. The procuticle presents two distinct regions: the exocuticle (next to the epicuticle) and the endocuticle (next to the epithelial layer). The Malpighian tubules present a simple epithelium with small flat and/or cubic cells, which form its wall and delimitates a lumen full of lipoprotein material. The midgut consists of an epithelial wall formed by two types of digestive cells, spent cells and empty digest cells, and by generative cells supported by a basal lamina and a thin layer of muscular tissue. This study described the main organs of engorged nymphs of R. sanguineus, to generate information that can help researchers to better understand the biology of these ectoparasites; which is fundamental for the development of compounds that are less aggressive to the environment. In addition, if the immature stages of the ticks are controlled, the number of adult ticks able to cause damages to the animals--and to the man as well--is also under control.     

Intra- and interspecific mineral composition variability of commercial instant coffees and coffee substitutes: Contribution to mineral intake

The present paper reports the amount and estimated daily mineral intake of nine elements (Ca, Mg, K, Na, P, Fe, Mn, Cr and Ni) in commercial instant coffees and coffee substitutes (n = 49). Elements were quantified by high-resolution continuum source flame (HR-CS-FAAS) and graphite furnace (HR-CS-GFAAS) atomic absorption spectrometry, while phosphorous was evaluated by a standard vanadomolybdophosphoric acid colorimetric method.Instant coffees and coffee substitutes are rich in K, Mg and P (>100 mg/100 g dw), contain Na, Ca and Fe in moderate amounts (>1 mg/100 g), and trace levels of Cr and Ni. Among the samples analysed, plain instant coffees are richer in minerals (p < 0.001), except for Na and Cr. Blends of coffee substitutes (barley, malt, chicory and rye) with coffee (20–66%) present intermediate amounts, while lower quantities are found in substitutes without coffee, particularly in barley.From a nutritional point of view the results indicate that the mean ingestion of two instant beverages per day (total of 4 g instant powder), either with or without coffee, cannot be regarded as important sources of minerals to the human diet, although providing a supplementation of some minerals, particularly Mg and Mn in instant coffees. Additionally, and for authentication purposes, the correlations observed between some elements and the coffee percentage in the blends, with particular significance for Mg amounts, provides a potential tool for the estimation of coffee in substitute blends.     

Effects of ozonized water and heat treatment on the papaya fruit epidermis

This study examined the effects of O₃ and hot water treatments on the epidermis of Golden papaya fruit. Heat treatments were applied in a hot water brushing (HWB) system. Papayas were brushed under a pressurized hot water rinse stage at 45, 55 and 65 °C for 60 s. In the HWB treatment, 4 ppm ozone was applied to the papayas for 1 or 2 min. The results show that ozone applications did not affect the fruit's cuticular surface, while heat treatments allowed natural fissures on the fruit epidermis to recover. Several crystalloid forms were identified on the epidermis of the papayas after the heat treatments. The predominant crystalloid forms on papayas are tubular and there is a positive response to temperature; the higher the temperature, the larger and more frequent the tubular crystalloids.     

Determination of bone mineral volume fraction using impedance analysis and Bruggeman model

Measurements by impedance spectroscopy and Bruggeman effective medium approximation model were employed in order to determine the mineral volume fraction of dry bone. This approach assumes that two or more phases are present into the composite: the matrix (environment) and the other ones are inclusion phases. A fragment of femur diaphysis dense bone from a young pig was investigated in its dehydrated state. Measuring the dielectric properties of bone and its main components (hydroxyapatite and collagen) and using the Bruggeman approach, the mineral volume filling factor was determined. The computed volume fraction of the mineral volume fraction was confirmed by a histogram test analysis based on the SEM microstructures. In spite of its simplicity, the method provides a good approximation for the bone mineral volume fraction. The method which uses impedance spectroscopy and EMA modeling can be further developed by considering the conductive components of the bone tissue as a non-invasive in situ impedance technique for bone composition evaluation and monitoring.     

Synthesis of Nickel Phosphide Nanorods as Catalyst for the Hydrotreating of Methyl Oleate

Arrays of nickel phosphide nanorods were successfully synthesized by nanocasting using mesostructured silica SBA-15 as a hard template (HT-Ni₂P). After temperature-programmed reduction of the phosphate precursor infiltrated within the pore walls of SBA-15, the unsupported material was obtained by removing the silica matrix with diluted HF. The pore channel of the SBA-15 template stabilizes the Ni₂P particles, preventing sintering after the high reduction temperature and shaping their elongated morphology. Moreover, HT-Ni₂P catalyst shows an improvement in the textural properties with a significantly higher surface area than the reference sample synthesized in the absence of template. X-ray diffraction revealed that the only crystalline phase present in this material was Ni₂P. On the other hand, transmission electron microscopy shows that the catalyst is mainly constituted by agglomerates of nanorods. Through EDX microanalysis the efficient removal of silicon was confirmed. Under hydrotreating conditions, nanorods of Ni₂P show a fourfold enhancement in the conversion of methyl oleate with respect to conventional Ni₂P synthesized in absence of hard template. Nevertheless, when these data are normalized to surface area, the specific activity of HT-Ni₂P nanorods is significantly lower than that of the conventionally prepared sample. Differences in selectivity were also observed as Ni₂P nanorods favored the decarboxylation reaction leading to a higher yield of n-heptadecane.