从都市报看传媒的市场化运作

都市报从问世之初 ,在坚持报纸的政治性的同时 ,把报纸作为一种信息产业来办 ,以适应市场作为办报的出发点和归宿 ,实行产业化管理和市场化运作 ,赢得了可观的新闻市场和广告市场 ,实现了良好的社会效益和经济效益。在我国即将加入WTO ,国外传媒大量涌进之际 ,研究都市报的市场运作方法 ,可为加速实现其他传媒的产业化进程提供借鉴参考。     

报纸广告的设计要素和方法

报纸是目前应用最多、普及性最广和影响推广力最强的媒体平台,研究报纸广告的设计要素和方法还需先从报纸的自身特点和报纸广告的心理效应加以分析,而后结合报纸广告的特性对其设计要素以及设计方法进行简要的概括总结。     

英文报刊阅读课之实践与探讨

“英语教学的特点之一是要使学生尽可能多地从不同渠道、以不同形式接触和学习英语,亲身感受和直接体验语言及语言运用。”除了合理有效地使用教科书以外,还应该积极利用其他课程资源,英文报刊不失为绝佳选择,因为它无论从内容、取材、题材等方面均弥补了教科书之不足。笔者结合自己在美国的所见所闻以及国内授课经验,探讨了各类有效激活学生兴趣的手段,颇具实用性。     

刍议信息时代高校校报编辑素质的提升

文章通过分析信息时代高校校报编辑工作面临的种种变化，探讨了信息时代对高校校报编辑的素质要求，以及提升高校校报编辑素质的途径和方法。     

探析营销整合阶段的报纸版面设计

为了探析适应营销整合阶段的报纸版面设计,本文运用了国内外流行的报纸版面设计方法,理论联系实际地深入报纸版式设计领域,探寻到厚报时代形成了头版封面化;读图时代突出了大图片和彩色版;快速浏览方式导致了文题横排;人性化阅读牵制了分栏数减少;读者群的多元化带动了分类编排;信息同质彰显了报纸CI识别系统;网络数字促进了报纸桌面系统设计的不断翻新;市场运作改变了版面设计的经营管理理念的结果。并得出适应营销整合阶段的报纸设计特点,是报业专业化和市场化发展的必然产物的结论。     

新形势下高校校报面临的挑战与对策

当今社会各种媒体迅速兴起、强势扩张,这对以纸质为载体的传统的高校校报而言是一大挑战,对此探讨如何对目前校报的地位状况、发展趋势进行准确定位,使校报更好地适应新时代发展的要求。     

中林杨-46碱性过氧化氢机械浆的研制

本文对两年生中林杨-46碱性H2O2机械法制浆进行了研究，结果表明：将第一段预处理中H2O2用量固定为4％的情况下，随着第二段预处理中H2O2用量的不断增加，白度不断提高，当H2O2．用量分别为4％、6％、8％时，白度分别为47％SBD、51％SBD、54％SBD；在漂率用量分别为5％、6％、3％ 3％时，用3％ 3％两段漂白度最高；用H20!用量为4％的未漂APMP85％和15％的漂白针叶木浆配抄的新闻纸，用H2O2用量为8％、3％ 3％两段漂后的APMP45％、50％和漂白针叶木浆55％、50％配抄的铜版原纸和低定量涂布原纸，其各项物理指标均满足国家质量标；隹的要求。     

报纸媒体形象广告刍议

通过对报纸媒体品牌定位和形象广告策划的阐述,探讨了报纸媒体如何通过自我形象广告,更好地提升品牌形象,从而提高报纸的知名度和发行量.以应对当今媒体经营环境的变化对报纸媒体的发展造成了压力和挑战.     

电子报版远程传输系统

电子报版的远程传输是一种新的非话业务。本文对系统的组成，工业过程和通信规程等进行了阐述。     

American Psychological Foundation: National Media Awards.

The National Media Awards program was established in 1956 by the American Psychological Foundation to honor outstanding reporting in the national media on psychology. These awards are offered as a means of recognizing and encouraging the communication of psychology to the general public by reporters, magazine and free-lance writers, television, radio, films, and books. Awards are usually made in five categories: radio, television/film, newspaper reporting, magazine writing, and books/monographs. The winners of the separate media categories competed with each other for the $1,000 Grand Prix, an award for the single outstanding communications effort about psychology in 1976. The winning citations and the Grand Prix were presented at the time of the APA Convention. There was no 1976 winner in the television/film category. Lonnie Carton, a psychologist at Tufts University, won the award in radio for her daily program, "The Learning Center," produced by WEEI Newsradio 59 in Boston and broadcast on all CBS-owned stations. Edward Edelson, science editor of the New York Daily News, won the newspaper reporting category for his three articles on "The Gender Revolution," which appeared in the issues of June 30, July 1, and July 2, 1975. Kenneth L. Woodward, general editor of Newsweek magazine, was the winner of the magazine writing category. With Phyllis Malamud, Woodward authored the September 22, 1975, cover article, "Who's Raising the Kids?: The Parent Gap." Jonathan L. Freedman, professor of psychology at Columbia University, won the books/monograph category for Crowding and Behavior. His book was published by W. H. Freeman and Company in San Francisco (paperbound) and by the Viking Press in New York (hardbound). In 1976 there were two recipients of the Grand Prix Award. Jonathan L. Freedman was recognized for his book, which was cited as "a comprehensive study of the nature of crowding and its effects on human beings." Edward Edelson was acclaimed for "three articles on 'The Gender Revolution,' a thoroughly researched and well-written analysis of recent findings on and changing attitudes toward male and female roles. In addition, there were a number of honorable mentions in each of the media categories. (PsycINFO Database Record (c) 2010 APA, all rights reserved)