模因论启示下的大学英语写作教学

写作是衡量学生语言综合应用能力的重要指标,写作教学是大学英语教学中必不可少的一部分。本文利用语言模因复制和传播的特点,结合《新视野大学英语读写教程》,探讨了模因论启示下的大学英语写作教学,从教师备课、学生背诵、模仿及教学评价等方面,着重探讨了模因论指导下的大学英语写作教学过程。     

Meme Media for Clipping and Combining Web Resources

The publication and reuse of intellectual resources using the Web technologies provide no support for us to clip out any portion of Web pages, to combine them together for their local reuse, nor to publish the newly composed object as a new Web page for its reuse by other people. This paper shows how the meme-media architecture is applied to the Web to provide such support for us. This makes the Web work as a shared repository not only for publishing intellectual resources, but also for their collaborative reediting. We will propose a general framework for clipping arbitrary Web contents as live objects, for defining IO ports on such a clip, and for the recombination and linkage of such clips based on both the original and some user-defined relationships among them. In our previous works, we proposed two separate frameworks for these three purposes; one works for the first two, and the other for the last. Here we will propose a unified framework for these three purposes, as well as its detailed internal mechanisms. Then we show how it can be easily applied to various legacy Web applications to develop innovative services.     

模因论视角下的现代汉语字母词

现代汉语字母词作为现代汉语词汇系统出现的新现象,受到越来越多学者和专家的关注.本文运用模因论,对现代汉语字母词的传播途径和流行原因进行解释和论证,认为现代汉语字母词丰富了汉语词汇系统,并且融入了其中,在未来还有一定程度的发展.     

商标词中的模因

通过介绍模因的概念及模因的周期理论,说明成语、俗语、名言、诗词名句、人名和地名等模因在商标词中被成功复制和传播的原因,着重分析了基因型的商标词模因和表现型的商标词模因,为人们打造强势的商标词模因提供一些有益的启示和借鉴。     

从新词新语看媒体语言变异的隐喻与模因理据

新词新语的不断涌现是语言交流、社会发展和传媒作用的共同结果。语言变异过程中,隐喻不仅是一种修辞手段,而且还是人们思维认知的一种方式。隐喻中蕴含模因,模因通过不断复制与传播来实现语言变异。     

从模因论视角看电影台词中流行语的植入现象

从模因论的角度来看,社会流行语实际上是一种模因现象,社会流行语植入电影台词是语言模因复制和传播的表现。社会流行语植入电影台词的方式主要有模因基因型植入方式和模因表现型植入方式两种。根据模因的复制和传播规律,在电影台词中适当地植入社会流行语是可取的,它可以增强人物角色的活力,拉近影片与观众的距离,但是过多地植入流行语会适得其反,给观众以哗众取宠、制造噱头的感觉,削弱影片的表现力。     

从模因论角度看英语词汇在汉语中的流行现象

随着中西文化交流的繁荣和发展,大量英语词语迅速在汉语中流行起来,成为汉语不可或缺的一部分。基于模因论和模因周期理论的分析,为英语词语在汉语中的复制和传播提供了理论依据,提出模因形成现象的原因主要有语言体系不断完善的需要、跨文化交际的需要以及人们的心理需求等,为文化进化提供理论依据和实践范例。     

Sparks of Discomfiture: On the Promise of Photomontage (or Back to Suture)

Far from being ‘over’, photomontage has proliferated in our digital age, most commonly as meme. Although seemingly based on wit’s lowest common denominator, memes illustrate the mass reach and cohesive function of the medium but also tell us something about the mood of the moment. It is the untapped potential of the medium that interests me here. Drawing on the anticipatory history of Marxist practitioners in the 1920s and 1930s, including Walter Benjamin, Ernst Bloch, and John Heartfield, this article traces the coordinates of a potential radical practice that sparks discomfiture and cognitive reorientation. Rather than reproducing knowledge, photomontage can produce new forms of understanding; it can do so in complex and continually generative ways that remain underexplored in the digital age, in which an epistemology of suture predominates.     

The Culture of the Copy

Is copying necessarily a bad thing? Theorists from Walter Benjamin to Richard Dawkins, and from Judith Butler to Homi Bhabha, have suggested not. Drawing on their work, Neil Leach , Professor of Digital Design at the European Graduate School and Visiting Professor at Harvard Graduate School of Design, challenges the notion of authenticity and argues that the entire history of human culture is built on a constant process of replication.     

文人建筑“模因”的当代“模仿”

以“模因论”为方法研究当代建筑设计中的“仿古”现象。通过一个全新的概念“模因”来解释大众审美标准改变的趋势是如何发生的．并以笔者参与的一个设计方案“亦山亦房”和已建成的长沙中国书院博物馆为例．进一步说明了文人建筑“模因”的当代“模仿”．实质上就是以文人士大夫文化为代表的传统文化“模因”在这个文化缺失年代的集体回归。