| 形神兼备的视觉识别系统设计 |
| |
| 引用本文： | 刘晓英.形神兼备的视觉识别系统设计[J].数码设计:surface,2010(9):39-40. |
| |
| 作者姓名： | 刘晓英 |
| |
| 作者单位： | 湖北大学知行学院 |
| |
| 摘 要： | 企业形象设计中的视觉识别系统占据很重要的地位,人们通过视觉传达系统来感知企业,在形的方面通过具体的标志、标志组合、应用设计等来传递信息,在神的方面可以通过象征图形的贯穿来演绎企业的形象,形神兼备才是一个优秀的企业形象设计所具备的。
|
| 关 键 词： | 直接 表象 再现 重构 系统 |
Design of a Visual Identity System that Unites "Form" and "Spirit" |
| |
| Authors: | LIU Xiaoying |
| |
| Affiliation: | LIU Xiaoying |
| |
| Abstract: | A visual identity system plays an indispensable role in the design of corporate images,because people need a visual system to perceive and understand a corporation.Firstly,the information is communicated by the vehicle of concrete symbols,combination of symbols,or applied designs,regarding to the "form";on the other hand,the image of a corporation can be depicted by using symbolic figures,regarding to the "spirit".An outstanding design of corporate image entails a good unity of form and spirit. |
| |
| Keywords: | directness image reproduction recasting system |
| 本文献已被 维普 等数据库收录！ |
|
