| 跨越绿色壁垒 实施绿色营销 |
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| 引用本文： | 颜建洲,熊宗智,胡圣浩.跨越绿色壁垒 实施绿色营销[J].江汉石油职工大学学报,2003,16(1):59-61. |
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| 作者姓名： | 颜建洲 熊宗智 胡圣浩 |
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| 作者单位： | 江汉石油学院经管系,湖北,荆州,434023 |
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| 摘 要： | 随着全球自由贸易的不断深化和全球绿色消费浪潮的兴起 ,一些发达国家为保护本国工业 ,借环保之名行贸易保护主义之实 ,筑起绿色壁垒 ,使我国外贸受到严重影响。只有跨越绿色壁垒 ,实施绿色营销 ,才能使我国外贸走上可持续发展的道路
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| 关 键 词： | 绿色壁垒 绿色营销 对策 |
| 文章编号： | 1009-301X(2003)01-0059-(03) |
| 修稿时间： | 2001年10月24 |
To Stride Over Green Barrier and to Carry Out Green Marketing |
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| YAN Jian-zhou,XONG Zong-zhi,HU Sheng-hao.To Stride Over Green Barrier and to Carry Out Green Marketing[J].Journal of Jianghan Petroleum University of Staff and Workers,2003,16(1):59-61. |
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| Authors: | YAN Jian-zhou XONG Zong-zhi HU Sheng-hao |
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| Abstract: | With the deepening of global free trade and with the rising of global green consumption,some developed countries practice trade protectionism on the pretext of environmental protection in order to proˉtect their own industry,which causes a serious influence on our foreign trade.For the continuous developˉment of our foreign trade we have to stride over the green barrier and to carry out green marketing. |
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| Keywords: | Green Barrier Green Marketing Countermeasures |
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