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| 基于浏览器收藏夹的用户行为研究 | |
| 引用本文： | 方奇,刘奕群,张敏,茹立云,马少平.基于浏览器收藏夹的用户行为研究[J].中文信息学报,2011,25(5):30-37. |
| 作者姓名： | 方奇 刘奕群 张敏 茹立云 马少平 |
| 作者单位： | 智能技术与系统国家重点实验室 清华信息科学与技术国家实验室(筹)清华大学计算机系,北京 100084 |
| 基金项目： | 自然科学基金资助项目(60736044,60903107);高等学校博士学科点专项科研基金资助(20090002120005) |
| 摘 要： | 网络用户可以使用浏览器收藏夹收藏网页并快速访问其中内容。基于收藏夹的用户行为研究将对用户个性化、网页质量评估、大规模网页目录构建等方面的工作具有指导意义。该文使用近27万个用户的收藏夹数据,从组织结构、收藏内容和用户兴趣三个方面对用户收藏行为进行了研究。首先,我们提出收藏夹浏览点击模型,分析了收藏夹结构特征和使用效率;其次,通过与PageRank值比较,我们发现用户倾向于收藏质量高的网络资源;最后,我们结合ODP分析了收藏夹用户的兴趣分布特点。 |
| 关 键 词： | 浏览器收藏夹 用户行为分析 收藏夹浏览点击模型 |
Research on User Behavior Based on Browser Bookmarks |
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| FANG Qi,LIU Yiqun,ZHANG Min,RU Liyun,MA Shaoping.Research on User Behavior Based on Browser Bookmarks[J].Journal of Chinese Information Processing,2011,25(5):30-37. | |
| Authors: | FANG Qi LIU Yiqun ZHANG Min RU Liyun MA Shaoping |
| Affiliation: | State Key Laboratory of Intelligent Technology and Systems, Tsinghua National Laboratory for Information Science and Technology, Department of Computer Science and Technology, Tsinghua University, Beijing 100084, China |
| Abstract: | Web users can bookmark Web pages and then access them rapidly by using the browser bookmarks. The research in user behavior based on browser bookmarks will be instructive and meaningful to user personalization, web page quality evaluation and large-scale web page construction. We present an analysis of the browser bookmarks dataset consisting of approximately 270 thousands users in terms of organization structure, collection content and user interest. To begin with, we propose BBCM (bookmarks browse click model) to analyze structure features and utilization efficiency of browser bookmarks. Then by comparing with PageRank, we find that users are inclined to bookmark the pages with high-quality. Finally user interest characteristics are shown with the help of ODP (open directory project). Key wordsbrowser bookmarks; user behavior analysis; bookmarks browse click model |
| Keywords: | browser bookmarks user behavior analysis bookmarks browse click model |
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