| 电子商务中基于社会交换的谈判 |
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| 引用本文： | 李立新,邱玉辉.电子商务中基于社会交换的谈判[J].计算机科学,2008,35(1):144-146. |
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| 作者姓名： | 李立新 邱玉辉 |
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| 作者单位： | 1. 西南大学信息中心,重庆,400715
2. 西南大学计算机与信息科学学院,重庆,400715 |
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| 摘 要： | 以Agent为中介的电子商务研究忽略了社会关系等社会因素对Agent的谈判的影响.本文在分析价值交换和相应的谈判过程中的社会关系基础上,将基于社会关系的谈判与一种扩展价值交换相联结,提出了一种基于价值交换的谈判的理论框架及其实现机制.
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| 关 键 词： | 电子商务 Agent 谈判 价值交换 |
Social Exchange-based Negotiation in e-Commerce |
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| LI Li-Xin,QIU Yu-Hui.Social Exchange-based Negotiation in e-Commerce[J].Computer Science,2008,35(1):144-146. |
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| Authors: | LI Li-Xin QIU Yu-Hui |
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| Abstract: | The research works on agent mediated e-commerce ignore the influence of society factors,such as society relationship,to the agent negotiation.In this paper,we link the social relationship based negotiation to a extended value exchange based on the analysis of the social relationship in the value exchange procedure and the corresponding negotiation procedure.Then,a theoretical frame of value exchange based negotiation with an application is introduced. |
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| Keywords: | Electronic commerce Agent Negotiation Value exchange |
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