Web使用挖掘技术在电子商务中的应用

电子商务是随着网络的发展产生的一种新兴事物,电子商务的迅速崛起,使得不管是商家还是客户对基于Web数据检索、挖掘等需求不断提高。目前静态结构的Web页面显然已经被众多个性化的动态结构站点所代替。网站如何根据Web服务器日志文件,客户交易数据中挖掘出有意义的用户访问模式和潜在的客户群,为企业提供全方位信息服务和开展有针对性的电子商务活动。针对电子商务方面论述了数据挖掘的优势和应用。介绍了数据挖掘、数据挖掘的分类、电子商务中Web数据挖掘的步骤等。

Application of Web Usage Mining on Electronic Commerce

With the development of Internet,electronic commerce is born.With the rapid rise of electronic commerce,the demands of business and customer which based on the Web data retrieval and mining will be raised ceaselessly.At present,the static structure in the Web page has been replaced clearly personalized dynamic structure site.According to the Web server log files,customer transaction data,it is important thing to dig out the meaningful user access patterns and potential customers,then to provide enterprises with a full range of information services and carry out the electronic commerce activities.This article,in view of the electronic commerce,discusses the advantages and applications of data mining.What data mining is classification of data mining,Web in electronic commerce are descrrbed.