我国零售企业低碳营销策略的研究

在低碳经济时代背景下，实施低碳营销是我国零售企业保持可持续发展的必然之路。我国零售企业要采取科学的低碳营销策略，即低碳产品策略、低碳价格策略、低碳渠道策略和低碳促销策略。     

基于低碳经济的我国电力行业可持续发展研究

可持续发展战略的提出,国家生态发展的主要战略方案.其也是改善低碳经济实施过程中现存在的弊端.由此可见可持续发展战略在生态发展中的重要性.本文主要基于低碳经济的我国电力行业可持续发展研究展开谈论和分析.     

我国企业网络数据库营销策略研究

随着信息技术的发展,网络数据库营销的应用越来越广泛.网络数据库是网络数据库营销的技术基础,它为企业实施网络数据库营销提供了技术支持.我国企业在实施网络数据库营销的过程中还存在着许多问题,要以合理的对策加以解决,才能促进我国企业网络数据库营销的开展.     

电信大数据轻营销体系构建与实施研究

为有效解决传统电信营销的客户冷热不均、效率低下等问题,对电信领域的客户、业务、渠道及营销模式等进行了研究,构建并实施了一套基于电信大数据的轻营销应用体系,且对该体系的核心要素进行剖析,重点介绍了排队机碎片时间营销、10086邮箱客服营销和大数据即时营销三种新型营销触点。通过在某市移动公司的实践,验证了大数据轻营销体系的可行性和有效性,实施效果明显,易于推广应用。     

基于我国企业实施绿色营销所面临问题的研究

所谓绿色营销是指企业在生产经营过程中,将企业自身利益、消费者利益和环境保护利益三者统一起来,以此为中心,对产品和服务进行构思、设计、销售和制造。通过开展绿色营销活动,使企业获得利益的同时又保护社会整体利益,使经济的发展既能满足当代消费者的需求,又不至于对后代的生存和发展构成损害和威胁,即实现我国社会经济的可持续发展。本文分析了我国企业实施绿色营销所面临的一系列问题,并进一步探析了解决该问题的对策建议,对我国企业实施绿色营销有一定的参考作用。概念一所谓绿色营销是指企业在生产经营过程中,将企业自身利益、消费者利益和环境保护利益三者统一起来,以此为中心,对产品和服务进行构思、设计、销售和制造。概念二绿色营销是指企业以环境保护为经营指导思想,以绿色文化为价值观念,以消费者的绿色消费为中心和出发点的营销观念、营销方式和营销策略。它要求企业在经营中贯彻自身利益、消费者利益和环境利益相结合的原则。概念三所谓“绿色营销”,是指社会和企业在充分意识到消费者El益提高的环保意识和由此产生的对清洁型无公害产品需要的基础上,发现、创造并选择市场机会,通过一系列理性化的营销手段来满足消费者以及社会生态环境发展的需要,实现可持续发展的过程。绿色营销的核心是按照环保与生态原则来选择和确定营销组合的策略,是建立在绿色技术、绿色市场和绿色经济基础上的、对人类的生态关注给予回应的一种经营方式。绿色营销不是一种诱导顾客消费的手段,也不是企业塑造公众形象的“美容法”,它是一个导向持续发展、永续经营的过程,其最终目的是在化解环境危机的过程中获得商业机会,在实现企业利润和消费者满意的同时,达成人与自然的和谐相处,共存共荣。     

中国科协信息科技学会联合体“青年人才托举工程”2016-2018年度项目启动会议顺利召开

<正>2017年2月28日,由中国科协信息科技学会联合体主办、中国电子学会承办的中国科协信息科技学会联合体"青年人才托举工程"2016-2018年度项目启动会议在京顺利召开,与会院士、联合体成员学会的领导、培养导师的代表为入选的青年人才颁发了证书。"青年人才托举工程"项目是中国科协组织实施的。该项目旨在引导支持中国科协所属全国学会、协会、研究会探     

移动互联网时代的体验式营销

文章结合移动互联网的发展及影响,分析了体验式营销的特点,并结合相关企业案例,明确了体验式营销的实施策略,以及实施过程中面临的挑战。     

我国颁发首批低碳产品认证证书

正6月27日,国家发改委、国家认监委等部门领导向凤铝集团、中联集团等企业代表颁发了我国首批低碳产品认证证书。低碳产品认证制度的实施填补了我国在这一领域的制度空白,将推进我国运用认证认可等市场化手段应对气候变化的工作力度,引导高碳产业逐步实现低碳发展,影响和带动能源及产业结构调整和升级,确保我国温室气体排放控制工作形成有机整体。我国低碳产品认证制度的建立是利用国际通行的认证认可手段实施消费端温室气体排放控制的重要尝试,此项制度在国际上首次明确定义了"低碳产品"和"低碳产品认证",率先将低碳产品认证的评价思路引入到国际认证认可领域。我国低碳产品认证制度的建     

优化闭环管控机制 推进营销服务协同

营销服务协同是指为了确保营销案的服务质量，通过实施相关机制或举措，控制营销案的服务风险，提升客户感知，以达到营销与服务效益双丰收的目的的协同过程。     

品牌定位和营销策略的统一——哈根达斯的启示

品牌定位对于后期营销活动将产生深远影响。与品牌定位相一致的营销策略,将在实施过程中不断强化品牌形象,凸显品牌定位,有利于品牌的长期发展。哈根达斯号称是冰淇淋中的"劳斯莱斯",在中国冰淇淋市场上具有绝对竞争优势,它的成功与其营销策略与品牌定位做到完美统一是分不开的。本文首先介绍了品牌定位和营销策略的涵义和两者统一的意义,并在介绍哈根达斯的发展状况基础上进一步分析它的品牌定位,继而从产品、价格、渠道、促销四个角度逐一分析营销策略如何做到与品牌定位相一致。     

Development of the readout system for waveguide multilayer optical card

Waveguide multilayer optical card （WMOC） is a novel storage device of three-dimensional optical information. An advanced readout system fitting for the WMOC is introduced in this paper. The hardware mainly consists of the light source for reading, WMOC, motorized stages addressing unit, microscope imaging unit, CCD detecting unit and PC controlling ＆ processing unit. The movement of the precision motorized stage is controlled by the computer through Visual Basic （VB） language in software. A control panel is also designed to get the layer address and the page address through which the position of the motorized stages can be changed. The WMOC readout system is easy to manage and the readout result is directly displayed on computer monitor.     

Nanoimprint Lithography -A Next Generation High Volume Lithography Technique

IntroductionNanoimprint Lithography is a well-acknowl-edged low cost, high resolution, large area pattern-ing process. It includes the most promising methods,high-pressure hot embossing lithography (HEL) [2],UV-cured imprinting (UV-NIL) [3] and micro contactprinting (m-CP, MCP) [4]. Curing of the imprintedstructures is either done by subsequent UV-lightexposure in the case of UV-NIL or by cooling downbelow the glass transition temperature of the ther-moplastic material in case of HEL…     

Collinear phase-matching study of terahertz-wave generation via difference frequency mixed in GaAs and Inp

The collinearly phase-matching condition of terahertz-wave generation via difference frequency mixed in GaAs and InP is theoretically studied. In collinear phase-matching, the optimum phase-matching wave hands of these two crystals are calculated. The optimum phase-matching wave bands in GaAs and lnP are 0.95-1.38μm and 0.7-0.96μm respectively. The influence of the wavelength choice of the pump wave on the coherent length in THz-wave tuning is also discussed. The influence of the temperature alteration on the phase-matching and the temperature tuning properties in GaAs crystal are calculated and analyzed. It can serve for the following experiments as a theoretical evidence and a reference as well.     

Effects of the alloy compositions on the phonon-polaritons in ternary mixed crystals

Composition dependence of bulk and surface phonon-polaritons in ternary mixed crystals are studied in the framework of the modified random-element-isodisplacement model and the Bom-Huang approximation. The numerical results for Several Ⅱ - Ⅵ and Ⅲ- Ⅴ compound systems are performed, and the polariton frequencies as functions of the compositions for ternary mixed crystals AlxGa1-xAs, GaPxAS1-x, ZnSxSe1-x, GaAsxSb1-x, GaxIn1-xP, and ZnxCd1-xS as examples are given and discussed. The results show that the dependence of the energies of two branches of bulk phonon-polaritons which have phonon-like characteristics, and surface phonon-polaritons on the compositions of ternary mixed crystals are nonlinear and different from those of the corresponding binary systems.     

Influence of PVK ： NPB hole transporting layer on the characteristics of organic light-emitting devices

A doping system consisting of NPB and PVK is employed as a composite hole transporting layer （CHTL）. By adjusting the component ratio of the doping system, a series of devices with different concentration proportion of PVK ： NPB are constracted. The result shows that doping concentration of NPB enhances the competence of hole transporting ability, and modifies the recombination region of charge as well as affects the surface morphology of doped film. Optimum device with a maximum brightness of 7852 cd/m^2 and a power efficiency of 1.75 lm/W has been obtained by choosing a concentration proportion of PVK ： NPB at 1：3.     

New insert layer structure OLEDs

An insert layer structure organic electroluminescent device（OLED） based on a new luminescent material （Zn（salen）） is fabricated. The configuration of the device is ITO/CuPc/NPD/Zn（salen）/Liq/LiF/A1/CuPc/NPD/Zn（salen）/Liq/LiF/A1. Effective insert electrode layers comprising LiF（1nm）/Al（5 nm） are used as a single semitransparent mirror, and bilayer cathode LiF（1 nm）/A1（100 nm） is used as a reflecting mirror. The two mirrors form a Fabry-Perot microcavity and two emissive units. The maximum brightness and luminous efficiency reach 674 cd/m^2 and 2.652 cd/A, respectively, which are 2.1 and 3.7 times higher than the conventional device, respectively. The superior brightness and luminous efficiency over conventional single-unit devices are attributed to microcavity effect.     

Analysis of error performance on Turbo coded FDPIM

Due to variable symbol length of digital pulse interval modulation（DPIM）, it is difficult to analyze the error performances of Turbo coded DPIM. To solve this problem, a fixed-length digital pulse interval modulation（FDPIM） method is provided. The FDPIM modulation structure is introduced. The packet error rates of uncoded FDPIM are analyzed and compared with that of DPIM. Bit error rates of Turbo coded FDPIM are simulated based on three kinds of analytical models under weak turbulence channel. The results show that packet error rate of uncoded FDPIM is inferior to that of uncoded DPIM. However, FDPIM is easy to be implemented and easy to be combined, with Turbo code for soft-decision because of its fixed length. Besides, the introduction of Turbo code in this modulation can decrease the average power about 10 dBm, which means that it can improve the error performance of the system effectively.     

A method for calculating the center position of collimated light

It is a key problem to accurately calculate beam spots＇ center of measuring the warp by using a collimated laser. A new method, named double geometrical center method （DGCM）, is put forward for the first time. In this method, a plane wave perpendicularly irradiates an aperture stop, and a charge couple device （CCD） is employed to receive the diffraction-beam spots, then the geometrical centers of the fast and the second diffraction-beam spots are calculated respectively, and their mean value is regarded as the center of datum beam. In face of such adverse instances as laser intension distributing defectively, part of the image being saturated, this method can still work well. What＇s more, this method can detect whether an unacceptable error exits in the courses of image receiving, processing and calculating. The experimental results indicate the precision of this method is high.     

Resolution Enhancement Technology:Integrated Process Solutions using OPC

DUV lithography, using the 248 nm wavelength, is a viable manufacturing option for devices with features at 130 nm and less. Given the low kl value of the lithography, integrated process development is a necessary method for achieving acceptable process latitude. The application of assist features for rule based OPC requires the simultaneous optimization of the mask, illumination optics and the resist.Described in this paper are the details involved in optimizing each of these aspects for line and space imaging.A reference pitch is first chosen to determine how the optics will be set. The ideal sigma setting is determined by a simple geometrically derived expression. The inner and outer machine settings are determined, in turn,with the simulation of a figure of merit. The maximum value of the response surface of this FOM occurs at the optimal sigma settings. Experimental confirmation of this is shown in the paper.Assist features are used to modify the aerial image of the more isolated images on the mask. The effect that the diffraction of the scattering bars (SBs) has on the image intensity distribution is explained. Rules for determining the size and placement of SBs are also given.Resist is optimized for use with off-axis illumination and assist features. A general explanation of the material' s effect is discussed along with the affect on the through-pitch bias. The paper culminates with the showing of the lithographic results from the fully optimized system.     

Cost-effective test solutions for smart card and other integrated flash applications

From its emergence in the late 1980s as a lower cost alternative to early EEPROM technologies, flash memory has evolved to higher densities and speedsand rapidly growing acceptance in mobile applications.In the process, flash memory devices have placed increased test requirements on manufacturers. Today, as flash device test grows in importance in China, manufacturers face growing pressure for reduced cost-oftest, increased throughput and greater return on investment for test equipment. At the same time, the move to integrated flash packages for contactless smart card applications adds a significant further challenge to manufacturers seeking rapid, low-cost test.