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为了解卷烟零售户的基本情况、分析其基本特征,根据烟草行业卷烟销售的特点,利用指标组合方法选取零售户经营业态、市场类型等零售户基本属性指标,以及销售行为指标和销售卷烟品种数构建了数据模型,并采用自组织特征映射神经网络(SOM,Self-organizing Feature Maps)方法对零售户进行分类,从最小类间距离和组内离差平方和两方面验证聚类结果,确定最终的零售户分类数。结果表明,将采集的8713个零售户样本划分成7类,分类结果的吻合度最好。根据各聚类簇的特征,从营销服务、市场管理和客户关系管理等方面对各类零售户提出了相应的服务与管理对策。 相似文献
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上摊率是指在一定区域范围内适合进行产品销售的零售户总数中,有多少家零售户在销售自己公司的产品,这些已经将产品上摊的零售户占适合销售零售户总数的比例即上摊率。根据可口可乐公司对中国市场的调查,终端的上摊率与该品牌在市场上的销售表现呈正比例关系,凡是上摊率比较高的企业,其市场销售量也比较大。决胜终端的营销思路在国内营销界也已经日趋成熟,如何利用好上摊率,进一步提高广西中烟工业有限责任公司真龙产品在市场上的销售量,成为继真龙跻身全国重点骨干品牌前20位以后,再上新台阶的重要举措。 相似文献
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依托纺纱过程所产生的海量数据,对纺纱质量特征值波动的成因、规律,以及影响质量特征值的各类不确定因素的产生机制进行了分析,并对不确定因素与质量特征值之间的相互作用机制进行了研究;利用人机环境系统工程学理论,从纺纱质量特征值修正、波动规律表达、人-机-环境脆性模型构建,以及TARCH(1,1)模型对影响因素异常行为辨识4个方面对纺纱质量特征值波动的内在机制进行了建模与设计,进而提出了基于数据的纺纱质量波动预测"四步法"。实验与对比分析结果表明,"四步法"实现了纺纱质量特征值波动过程的可视化,做到了影响因素异常行为的事前预警以及成纱质量的实时在线检测,为构建基于数据的纺纱质量预测与控制提供了新方法。 相似文献
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2005年下半年开始,行业内普遍出现低档烟紧缺的现象,这对以农村市场为主的钦州烟草而言,尤如雪上加霜,货源供应和卷烟销售的矛盾十分突出。零售户对货源情况不了解,把紧俏烟缺货的原因归根于烟草公司有意垄断,对烟草公司的满意度出现下滑;客户经理为了完成销售任务,争抢低档烟指标,影响了团队凝聚力;采购部门为了争取更多的低档烟,不得不超出市场需求多购进高档卷烟;营销部门为了满足各方要求,做到公正、合理分配低档烟货源,确保正常的卷烟购销存比,不得不花大力气做调整工作却收效甚微。这些问题考验着钦州烟草的销售网络,考验着钦州烟草的… 相似文献
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本文提出在构建可量化的卷烟零售户信用评价指标库的基础上,研究基于AHP-熵值组合赋权法的卷烟零售户信用评价模型。该模型采用主观赋权法(AHP)和客观赋权法(熵权法)相结合的组合赋权方法,以弥补单一赋权带来的不足,力求将主观随机性控制在一定范围内,确保主客观赋权中的中正,实现卷烟零售户信用的定性和定量评估的有效结合。最后以某市卷烟零售户为算例实验对象,对部分样本商户进行测试,发现测试结果与实际情况相符,印证了本文研究的卷烟零售户信用评价模型具有较好的有效性。 相似文献
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Role of slotting fees and trade promotions in shaping how tobacco is marketed in retail stores 下载免费PDF全文
Bloom PN 《Tobacco control》2001,10(4):340-344
OBJECTIVE: To examine how the retail environment in which tobacco is sold has changed because of the slotting fees and trade promotions paid by the tobacco companies. Public policy options for dealing with this environment are also evaluated. DATA SOURCES: A literature review, telephone interviews, and observation. RESULTS: The tobacco companies have been dramatically increasing the volume of slotting fees and trade promotions they pay to retailers, creating a more tobacco friendly retail environment containing self service displays and ample point-of-sale advertising. Critics express concern that these payments have kept prices lower and more varied than they might be otherwise, created more opportunities for pilferage and underage selling, and provided more youth exposure to tobacco promotions. Public policy makers could either ban these payments, institute policies designed to mitigate their harmful effects, or leave the situation as it is, relying on enforcement of existing statutes as well as market forces to reduce harm. Actions that might mitigate harmful effects would include putting minimum retail prices on tobacco products, banning self service displays, requiring retailers to be licensed, and adding more warning signs at the point of sale. CONCLUSION: Additional research is needed before determining the most appropriate public policy stance. 相似文献
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Enhancing the effectiveness of tobacco package warning labels: a social psychological perspective 总被引:5,自引:0,他引:5 下载免费PDF全文
OBJECTIVE: To outline social psychological principles that could influence the psychosocial and behavioural effects of tobacco warning labels, and to inform the development of more effective tobacco warning labels. DATA SOURCES: PsycInfo and Medline literature searches and expert guided selection of principles and theories in social psychology and of tobacco warning labels, including articles, books, and reports. CONCLUSIONS: Tobacco warning labels represent a potentially effective method of influencing attitudes and behaviours. This review describes social psychological principles that could be used to guide the creation of more effective warning labels. The potential value of incorporating warning labels into a broader public health education campaign is discussed, and directions for future research are suggested. 相似文献
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为建立基于烟叶麦角甾醇含量结合近红外光谱分析技术的初烤烟叶霉变预警模型,以2015年和2016年云南5个地区2个等级(B2F和C3F)初烤烟叶为研究对象,调节烟叶含水率为18%,在28℃,RH 80%条件下以30天为实验周期,进行烟叶霉变实验。每3天取一次样,采集近红外光谱数据并检测样品麦角甾醇含量。建立第0d初烤烟叶样品近红外光谱主成分监测模型并提取Hotelling T2统计量,预测第3天至30天初烤烟叶样品近红外光谱数据的Hotelling T2统计量,对比分析肉眼观察和近红外类模型对烟叶霉变的预警效果。结果表明:1)烟叶霉变过程中,麦角甾醇含量逐渐增加后逐渐降低,当肉眼可见时,麦角甾醇含量较初始值增加4.66~23.38倍;2)基于上述监测模型,13个霉变烟叶样品中,提前预警天数为6天的样品2个,提前预警天数3天的样品7个,当天预警的样品4个,7个未发生霉变烟叶在30天的监测周期内均未出现预警,预测准确率100%。以上结果表明该方法能方便快速地实现对初烤烟叶霉变的预警,具有较好的实用价值。 相似文献
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以深化漳州烟草数据中心前置环境应用及进一步挖掘数据价值为目的,结合漳州市烟草公司数据中心前置环境平台营销、专卖、物流、财务等多个部门的预警分析应用场景的具体需要,研究并构建了一种合适的数据中心前置环境综合业务预警分析体系。预警分析通过对综合业务数据进行关联分析,对异常数据及时预警,并结合移动应用,有效解决了以往生产经营过程中的消息滞后,无法精准定位症结等问题,实现数据驱动流程。该体系对整个数据中心前置环境的高效应用起到了至关重要的作用。 相似文献
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OBJECTIVE: To identify store tobacco policies and retailer perception and beliefs that may have contributed to changes in compliance with youth access laws in California. DESIGN: In the winter of 1996-7, a cross sectional, follow up telephone survey was conducted of California store managers whose stores were anonymously surveyed for illegal tobacco sales in the summer of 1996 (that is, 1996 Youth Tobacco Purchase Survey, YTPS). SETTING: A simple random sample of stores from a list of California stores likely to sell tobacco, used in the 1996 YTPS. PARTICIPANTS: 334 managers (77%) of the 434 stores surveyed in 1996 responded to the survey. After eliminating stores that stopped selling tobacco or were under new management or ownership, 320 responses of store managers were included in the analysis. The stores were analysed by type of ownership: chain, which included corporate managed (n = 61); franchise owned (n = 56); and independent (n = 203). MAIN OUTCOME MEASURES: Responses of store managers were linked with the 1996 YTPS outcomes. Manager responses were compared by chi2 tests. Logistic regression analyses were conducted to identify store factors associated with illegal tobacco sales. RESULTS: A lower likelihood of illegal sales rate was associated with the chain stores when compared with the independent stores (odds ratio (OR) = 0.4, 95% confidence interval (CI) 0.2 to 0.9). A lower likelihood of illegal tobacco sales was found in stores that implemented tobacco related activities in the previous year such as changing tobacco displays (OR = 0.5, 95% CI 0.2 to 0.9) or adding new warning signs (OR = 0.7, 95% CI 0.4 to 1.2). Store managers' beliefs that youth were sent to their stores to do compliance checks also resulted in a lower likelihood of illegal sales (OR = 0.7, 95% CI 0.4 to 1.1). CONCLUSIONS: Store tobacco youth access policies, and managers' beliefs about the extent of youth access enforcement in the community, are important in reducing illegal tobacco sales to minors. 相似文献
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【目的】使用大数据和人工智能技术研究基于寄递大数据的“互联网+寄递”新型涉烟犯罪分析方法。【方法】使用中文分词技术对寄递大数据进行预处理。提出了“寄递时空模式”新概念并计算其时域和频域统计量作为时空特征。使用特征选择和降维方法计算时空特征集合中的优选特征,并比较不同分类器算法结合优选特征构建的涉烟犯罪分析模型的性能。【结果】(1)提出的时空特征具有区分涉烟和不涉烟寄递数据的能力。随机森林和GBDT分类器整体性能最好,在准确率、阳性和阴性预测值等指标上均达到0.94以上。(2)基于优选特征建立的分析模型可以取得和初始特征模型接近的预测结果,优选特征数据储存量仅为原始特征数据的40%。(3)CFS特征选择方法选出的优选特征对涉烟预测模型结果的可解释性提供了依据。(4)初步实验表明本文方法可满足寄递涉烟分析的实时性要求。【结论】基于“寄递时空模式”计算的时空特征结合分类器可区分涉烟和不涉烟寄递数据。 相似文献
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生产执行系统(MES)在烟草行业中的应用 总被引:3,自引:1,他引:3
对生产执行系统进行了介绍。根据烟草行业的特点 ,卷烟企业MES主要包括数据采集、实时监控与报警、生产计划调度、设备维护管理、过程质量控制、基础数据和文档管理、车间管理、物料追踪及统计分析等 9大功能模块 ,对其主要功能模块及建设目标进行了讨论。MES的使用能够充分挖掘先进设备的生产能力、优化生产行为 ,全面提高企业信息化管理水平 相似文献
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围绕“智慧烟叶”建设目标,研发了一套基于物联网监控的烟叶精准种植管理系统:设计了基于物联网技术的多源异构种植数据采集和传输机制,实现烟田种植数据的实时监控和采集,解决烟田数据采集难度大、成本高和采集滞后的问题;提出了一种基于机器学习的烟草精准种植和智能管理方法,利用机器学习和神经网络技术,训练烟草大田种植期分类模型和烟草智能管理模型,实现烟草精准种植和智能管理,构建烟草种植信息数据库,为烟草种植生产和分析管理提供依据。在广西靖西烟田实验基地的试用效果表明,该系统实现了烟叶种植环境数据、气象数据、土壤数据以及植株长势数据的自动化采集,支持烟草种植全过程的实时监控和智能管理,为智慧烟叶生产和管理可以提供有效的数据支撑。 相似文献