做微营销需要专业与专注

<正>与传统营销方式相比,以微博、微信、微电影为代表的微营销模式通过整合网络资源,成为受到厂家普遍关注的一种低成本、高性价比的营销方式。而移动互联的兴起也是家电企业的一次商机,做好有效的微营销,需要有计划、有专业、有态度的尝试和运营。明确定位做社会化品牌目前虽然开通官方微博、公共微信已经成为一种潮流,有的企业虽然已经注册了微博或者微信,但是仍然不可回避两个关键问题,一是发布的多是些促销信     

入驻全微阵地

正微营销纵横的新媒体时代,家纺企业不仅反应快速并从中找到了新玩儿法"微博是地球的脉搏",美国《时代》周刊如此评价微博强大的信息传播功能。而在企业层面,微博与微信公关营销作为网络营销的新兴工具之一,也愈加受到重视。在微时代,"微控"成为一种流行时尚,每一个微博及微信用户后面,都是潜在的消费力。在人气活跃的微博平台上,商业价值愈发明显,微博平台已经成为企     

外刊摘要

时尚品牌巧用微博开发中国市场美国Fashionista原著:DHANI MAU2012年7月3日微博,被称为是中国版的Twitter,实际上中国的微博平台比Twitter具备更多的互动性,更像是Twitter和Facebook的混合体,微博在中国非常流行,目前已经拥有超过2.5亿的用户。作为一种最流行的媒体平台,微博已经被很多时尚行业的品牌当成一种重要的市场营销工具;而中国市场还是全球奢侈品牌越来越重视的市场之一。     

葡萄酒企业如何做好微博营销？

作为一种新兴的交流工具，微博已经潜入了我们的大众生活，正在悄然改变着我们获取信息和交流沟通的方式。在重视消费培养、用户体验的时代里，各行各业也开始广泛应用做博展开更精准的营销。葡萄酒作为个性化突出的产品，更需要利用好微博这个平台，针对不同人群做传播和互动，做到点对点、点对面的影响和服务。     

@昌昇杨明：印刷老兵的微博新生活

南非世界杯进行时,世界各地的球迷围绕同一热点展开激烈讨论,微博拉近了球迷之间的距离：伊朗大选抗议期间,微博充当了重要的信息传播渠道：美国总统大选,微博帮助奥巴马赢得了年轻人的选票。当演艺名人、政坛要人等纷纷利用微博与公众交流互动,当个人、媒体等就某一热点新闻事件掀起一波波微博热潮,不得不说,这是一个微博流行的时代。用一句话随意记录生活,用手机随时随地发微博已经成为一种习惯,微博以其及时高效的传播力受到越来越多人的青睐,这其中不乏行业人士,江苏昌异集团股份有限公司营销总监杨明便是其中之一。     

酒商微营销的五步法则

2013年4月29日,互联网行业发生一件爆炸性的新闻：阿里巴巴投资5．86亿美金收购新浪微博18％的股份。阿里巴巴为何收购新浪微博呢？业内外专家仁者见仁智者见智，个中缘由众说纷纭，无可争议的是阿里需要的是流量．需要的是新浪微博超过5亿的高端用户。阿里巴巴已经拥有中国最大的电子商务平台，但它仍需购买流量。而今日的中国酒业．受塑化剂事件及限制“三公”消费等事件影响正处严冬季节，大多数酒商正面临清库存求生存的大背景，酒商应该采取什么样的行动呢？答案只有一个，就是营销升级!     

微博营销时代到来

业内人士经常运用这个比喻:粉丝超过一百,你就像是本内刊;超过一千,你就是个布告栏;超过一万,你就是本杂志;超过十万,你就是一份都市报……超过一亿,你就是CCTV了!从2009年国内微博诞生到2010年和2011年的爆发性发展,微博已经成为全民最为关注的网络交流平台。随着微博的火热,也催生了一种新的营销方式,就是微博营销。家乐福、沃尔玛、福建永辉、华润万家、麦德龙、卜蜂莲花……包括众多的百货企业,都开通了微博,且都拥有上万的粉丝。     

微博营销时代到来——男装高级成衣

业内人士经常运用这个比喻：粉丝超过一百,你就像是本内刊;超过一千,你就是个布告栏;超过一万,你就是本杂志;超过十万,你就是一份都市报……超过一亿,你就是CCTV了!从2009年国内微博诞生到2010年和2011年的爆发性发展,微博已经成为全民最为关注的网络交流平台。随着微博的火热,也催生了一种新的营销方式,就是微博营销。家乐福、沃尔玛、福建永辉、华润万家、麦德龙、卜蜂莲花……包括众多的百货企业,都开通了微博,且都拥有上万的粉丝。     

MBO:用140个字和您聊聊折页

<正>微博是微型博客的简称,是由只能发布140个汉字以内而得名,作为个人网络媒体的最新发展形态,仅仅一年多的时间就已成为中国网民最为流行的网络信息交流平台。MBO在印刷行业也率先采用微博进行品牌营销,用140个字和印刷人聊聊折页。     

王圭平:印刷包装企业如何打造优秀微博营销团队

社区化营销、微博营销是目前互联网营销的热门领域,是企业涉足电子商务的一个重要部分。微博作为新媒体,其及时性、传播性和互动性为我们带来了前所未有的体验,也日益为企业所重视。同时,微博营销也是把双刀剑,印企如何做好微博营销则显得非常关键。     

Reliable identification of grapevine rootstock varieties using RAPD PCR on woody samples

Since grapevine ( Vitis spp .) rootstock material is being traded increasingly as disbudded woody material a lack of distinctive morphological features on such material necessitates an alternative and reliable means of identification. Methods described here were developed for rapid and efficient extraction of DNA from woody samples rich in phenolic compounds and polysaccharides, and for subsequent identification of varieties by RAPD PCR. Using these methods, and with the application of only one selected RAPD primer, we were able to differentiate sixteen rootstock varieties, including the seven varieties most commonly used in Germany. Problems commonly encountered with reproducibility of RAPD patterns were avoided by choosing primers with a dinucleotide sequence and a high G/C content that allowed a rather high annealing temperature of 45°C. Methods described here should also be useful for other horticultural crops, especially those with woody tissues rich in phenolic compounds and polysaccharides.     

Chlorohydrins of bisphenol A diglycidyl ether (BADGE) and of bisphenol F diglycidyl ether (BFDGE) in canned foods and ready-to-drink coffees from the Japanese market

BADGE.2HCl and BFDGE.2HCl were determined in 28 samples of ready-to-drink canned coffee and 18 samples of canned vegetables (10 corn, 5 tomatoes and 3 others), all from the Japanese market. HPLC was used as the principal analytical method and GCMS for confirmation of relevant LC fractions. BADGE.2HCl was found to be present in one canned coffee and five samples of corn, BFDGE.2HCl in four samples of canned tomatoes and in one canned corn. No sample was found which exceeded the 1mg/kg limit of the EU for the BADGE chlorohydrins. However the highest concentration was found for the sum of BFDGE.2HCl and BFDGE.HCl.H₂O at a level of 1.5mg/kg. A Beilstein test confirmed that all cans containing foods contaminated with BADGE.2HCl or BFDGE.2HCl had at lest one part coated with a PVC organosol.     

European priorities for research to support legislation in the area of food contact materials and articles

A strong science base is required to underpin the planning and decision-making process involved in determining future European community legislation on materials and articles in contact with food. Significant progress has been made in the past 5 years in European funded work in this area, with many developments contributing to a much better understanding of the migration process, and better and simpler approaches to food control. In this paper this progress is reviewed against previously identified work-areas (identified in 1994) and conclusions are reached about future requirements for R&D to support legislation on food contact materials and articles over the next 5 or so years.     

Aroma characterization of various apricot varieties using headspace–solid phase microextraction combined with gas chromatography–mass spectrometry and gas chromatography–olfactometry

The characterization of the aromatic profile of several apricot cultivars with molecular tracers in order to obtain objective data concerning the aromatic quality of this fruit was undertaken using headspace–solid phase microextraction (HS–SPME). Six apricot cultivars were selected according to their organoleptic characteristics: Iranien, Orangered, Goldrich, Hargrand, Rouge du Roussillon and A4025. The aromatic intensity of these varieties measured by HS–SPME–Olfactometry were defined and classified according to the presence and the intensity of grassy, fruity and apricot like notes. In the six varieties, 23 common volatile compounds were identified by HS–SPME–GC–MS. Finally, 10 compounds, ethyl acetate, hexyl acetate, limonene, β-cyclocitral, γ-decalactone, 6-methyl-5-hepten-2-one, linalool, β-ionone, menthone and (E)-hexen-2-al were recognized by HS–SPME–GC–O as responsible of the aromatic notes involved in apricot aroma and considered as molecular tracers of apricot aromatic quality which could be utilized to discriminate apricot varieties.     

Tests of potential functional barriers for laminated multilayer food packages. Part I: Low molecular weight permeants

The advent of the functional barrier concept in food packaging has brought with it a requirement for fast tests of permeation through potential barrier materials. In such tests it would be convenient for both foodstuffs and materials below the functional barrier (sub-barrier materials) to be represented by standard simulants. By means of inverse gas chromatography, liquid paraffin spiked with appropriate permeants was considered as a potential simulant of sub-barrier materials based on polypropylene (PP) or similar polyolefins. Experiments were performed to characterize the kinetics of the permeation of low molecular weight model permeants (octene, toluene and isopropanol) from liquid paraffin, through a surrogate potential functional barrier (25 μm-thick oriented PP) into the food simulants olive oil and 3% (w/v) acetic acid. These permeation results were interpreted in terms of three permeation kinetic models regarding the solubility of a particular model permeant in the post-barrier medium (i.e. the food simulant). The results obtained justify the development and evaluation of liquid sub-barrier simulants that would allow flexible yet rigorous testing of new laminated multilayer packaging materials.     

Textural Properties of Cold-set Gels Induced from Heat-denatured Whey Protein Isolates

A 9% whey protein (WP) isolate solution at pH 7.0 was heat-denatured at 80°C for 30 min. Size-exclusion HPLC showed that native WP formed soluble aggregates after heat-treatment. Additions of CaCl2 (10–40 mM), NaCl (50–400 mM) or glucono-delta-lactone (GDL, 0.4–2.0%, w/v) or hydrolysis by a protease from Bacillus licheniformis caused gelation of the denatured solution at 45°C. Textural parameters, hardness, adhesiveness, and cohesiveness of the gels so formed changed markedly with concentration of added salts or pH by added GDL. Maximum gel hardness occurred at 200 mM NaCl or pH 4.7. Increasing CaCl2 concentration continuously increased gel hardness. Generally, GDL-induced gels were harder than salt-induced gels, and much harder than the protease-induced gel.     

Influence des ions sur le pouvoir hydratant de l'ure e: e tude sur peau de porc ex vivo

This study deals with the influence of ions (NaCl and MgSO4) in a W/O emulsion containing 10% urea. Moisturization kinetics are assessed by corneometry on pig skin ex vivo. The formula's influence on urea penetration is measured by infrared spectrometry with an ATR device and the stripping method. Corneometry and spectroscopy were chosen to record simultaneously the hydratation levels and urea localization into superficial cell layers. Urea crystallization after evaporation of emulsions and aqueous solutions is described. Results show that urea does not hydrate nor penetrate when applied to the skin through an aqueous gel. In a W/O emulsion, sodium chloride increases the ability of urea to moisturize without improving penetration. In vitro urea crystallization is disturbed by sodium chloride or magnesium sulphate for solutions and emulsions. This stabilization by ions is correlated with good moisturization values. The stabilization of urea in the solute state provided by ions increases its water epidermal binding capacity without enhancing penetration.     

Occurrence of bisphenol-F-diglycidyl ether (BFDGE) in fish canned in oil

The levels of bisphenol-F-diglycidyl ether (BFDGE) were quantified as part of a European survey on the migration of residues of epoxy resins into oil from canned fish. The contents of BFDGE in cans, lids and fish collected from all 15 Member States of the European Union and Switzerland were analysed in 382 samples. Cans and lids were separately extracted with acetonitrile. The extraction from fish was carried out with hexane followed by re-extraction with acetonitrile. The analysis was performed by reverse phase HPL C with fluorescence detection. BFDGE could be detected in 12% of the fish, 24% of the cans and 18% of the lids. Only 3% of the fish contained BFDGE in concentrations considerably above 1mg/kg. In addition to the presented data, a comparison was made with the levels of BADGE (bisphenol-A-diglycidyl ether)analysed in the same products in the context of a previous study.     

Analysis on Economic Indicators from 62 Enterprises in Printing Machinery Industry in Q1 2014

Operation of printing machine industry was still unsatisfactory in the first quarter of 2014.Analysis on operation of printing machine industry.a.Market demand was not strong;sales of product undulated and declined.According to the statistics,the total industrial output value fell by 19.28% in the first quarter of 2014 than the average quarter value in 2013; industrial added value decreased by 4.16%; sales revenue dropped by 22.83%. h. Business operation of enterprises was in poor condition. c. R＆D of new products is an important transformation guarantee for enterprises. d. To take self explore new ways upgrading advantages,and explore new ways.