Hybrid make-to-stock and make-to-order systems: a taxonomic review

Production planning and control (PPC) systems that employ aspects from both make-to-order (MTO) and make-to-stock (MTS) production control are known as hybrid MTS/MTO systems. While both MTO and MTS separately have been studied extensively, their combined use has received less attention. However, the literature on this topic is growing and this paper shows that the review performed in this paper is an important addition to the field. We categorise relevant literature according to a novel taxonomy and show that hybrid MTS/MTO production control can be used in different contexts. In addition, an overview of the modelling techniques and methods used in these papers is provided. Based on the reviewed literature, relevant research questions and directions for future research are identified. Finally, it is shown that hybrid MTS/MTO production control is prevalent in practice by discussing research with industrial applications. The paper contains an overview of research on hybrid MTS/MTO production control to be used as reference for researchers active in the field, and provides managerial insights and directions for future research on this topic.     

深度学习识别光网络单元故障的设计与应用

为解决依赖装维上门鉴别光网络单元故障带来的不便,可以从机器视觉入手实现自动化故障识别。近年,ImageNet挑战赛的成功推动了物体识别技术的跨越式发展,特别是基于卷积的深度学习技术在视觉识别方面已经达到人类水平,为光网络单元故障的自动识别提供了技术基础。文章对识别光网络单元的工作状态进行了研究,将设备工作状态分为7个场景,提出了利用手机APP采集图片识别故障的解决方案并投入了实际生产;重点阐述了深度学习模块的设计与实现,提出一种通过算法整合的方式综合运用物体检测和图像分类算法,分3阶段逐步求精,解决了图片过滤,光网络单元型号和状态识别等问题,实现了基于计算机视觉自动识别光网络单元故障。从数据上看产品的端到端准确率超过84%,识别速度达到10 FPS,月均提供服务超过1万人次,在减少用户等待的同时节约了人力资源。     

面向集团客户信息化服务的移动运营体系分析

本文参照eTOM模型,从端到端的运营过程、面向集团客户的组织保障、面向集团客户的资源储备等几个方面,对移动运营商在信息运营时代面向集团客户的运营体系进行了初步的分析,旨在为向信息化转型中的移动运营商从流程、组织和资源开发等方面提供运营方面的一些参考建议.     

企业以顾客为中心的营销策略过程研究

试图构建企业以顾客为中心的营销策略过程的一般模型，并利用已有的研究成果对其构成要素进行了深入分析．在此基础上，对此模型所形成的企业营销策略循环进行分类分析，并以实例说明它们所代表的现实意义，从而为企业的决策提供帮助．     

Customer service providers' attitudes relating to customer service and customer satisfaction in the customer-server exchange.

The authors proposed and tested a model describing the relationship between customer service providers' perceptions and attitudes toward their service-related duties and their customers' perceptions of satisfaction with their service experiences. Results indicated that the perception of having standards for service delivery in an organization is strongly related to line-level employees' perceptions of support from coworkers and supervisors. Perceived support from coworker, was significantly related to service providers' customer orientation, whereas perceived support from supervisors showed a weaker relationship to a customer orientation. Ultimately, service providers' customer orientation was strongly related to customers' satisfaction with service. Finally, a set of post hoc analyses indicated that coworker and supervisory support explained a greater proportion of incremental variance in the model than did perceived organizational support alone. (PsycINFO Database Record (c) 2010 APA, all rights reserved)     

浅议实施差异化战略的措施

随着我国市场的开放，企业面对的竞争日趋激烈，而且企业的竞争优势主要表现为差异化。根据差异化与买方价值的关系，通过技术创新、观念创新实施差异化。     

基于顾客价值的旅客市场细分研究

为了准确地进行市场营销活动、提高营销组合4P的有效性，以顾客价值理论基础构建了旅客市场细分模型，定量描述了旅客对于交通工具的选择行为。     

服务作业系统设计技术路线及方法体系的研究

服务项目实施需要特定的设施和作业系统。阐述了服务作业系统的特征，以工业工程和市场营销等多学科为指导，探讨了该类系统的设计目标和原理，提出了完整服务作业系统设计技术路线和方法体系。     

客户关系管理辨析

从管理策略的视角对客户关系管理的涵义、内容、与营销、电子商务、供应链管理和流程再造的关系以及企业实施的成熟度等方面进行了辨析，认为客户关系管理是企业生存法则的回归。     

燃气空调的优势及对燃气和电力调峰的意义

分析了天然气季节性调峰的各种手段，指出燃气空调的技术经济优势，以及发展燃气空调对于电力和燃气系统季节性调峰的作用。