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1.
随着市场经济的发展,市场趋于多样化,客户需求个性化,市场竞争日益激烈.客户关系管理已成为当今企业形成竞争优势的重要砝码.据此,以成品油销售企业为背景,运用客户关系管理的相关理论,帮助企业最大限度地开发、获得和保留客户并在激烈的市场竞争中取得优势.同时从客户差异化营销和客户服务体系完善两个大的方面分析了成品油销售企业的客户关系管理策略.  相似文献   

2.
金国祥 《冶金自动化》2022,(S1):261-267
通过分析“客户与技术服务平台”各系统功能模块,结合某大型钢厂的信息化现状和未来发展规划,响应钢铁行业由产品营销逐步向服务、价值营销的整体转变,逐步实现企业以产品为中心向以客户为中心的商业模式转变,对某大型钢铁企业的“客户与技术服务平台”建设进行了模块化设计。通过“客户与技术服务平台”的建设,为某大型钢铁企业构建统一的客户管理与技术服务信息系统,信息集成共享程度、信息传递及时性、准确性大大提高;实现销售行为以外的客户信息采集以及科学、有效的分析评价手段,对客户进行客观、准确的价值分析;助力生产、销售、研发、物流等环节在技术营销、客户诉求等服务响应上实现协同服务。  相似文献   

3.
徐伟 《铜业工程》2022,(3):96-101
国内铜杆行业产能过剩严重,转型升级迫切。传统营销已无法适应市场的快速变化,而数字化营销可利用网络科技工具实现精准营销,满足客户个性化需求,实现企业提质增效。江铜集团铜杆产量已位居国内第一,应利用企业自身优势和发展良机,加快数字化营销转型的步伐,可借助电子商务平台实现用户画像及识别、客户关系管理和数字化营销效果评估。通过数字化营销转型首先可以解决铜杆营销过程中的痛点问题;其次,可以利用制定行业软件技术标准进而形成行业平台 SaaS 应用商店以提升企业盈利能力;最后,还可以使企业转型升级和构建产业共赢的生态环境,进而带动有色行业电子商务快速发展。  相似文献   

4.
供应链管理及客户关系管理系统的设计与实现   总被引:1,自引:0,他引:1  
谷力 《冶金自动化》2003,27(3):20-23
介绍了一个实用的钢铁企业供应链管理及客户关系管理系统的设计与实现方法,对数据信息的集成、系统安全性、系统可靠性、系统响应性、数据存储、用户界面等技术问题作了详细的阐述。该系统具有很强的适用性和良好的性能。  相似文献   

5.
冶金矿山企业在现代市场环境下竞争的实质之一就是争夺客户特别是优质客户资源。在一定的前提假设下,企业可根据客户关系的时齐Markov链转移概率矩阵,建立客户关系的数学模型,以生动刻划客户关系的发展。文章建立的数学模型,为冶金矿山企业对客户关系进行定量分析和如何进行客户优化管理提供了理论依据。  相似文献   

6.
客户关系管理系统CRM是把有关市场和客户的信息进行统一管理、共享,并能进行有效分析处理的新型应用系统,它为企业内部的销售、营销、客户服务等提供全面的支持。在帮助企业缩减销售成本、增加收入、寻找扩展业务所需的新市场和新渠道,提高客户的价值方面CRM具有很广阔的应用空间。本文结合南钢CRM系统的建设对CRM系统在企业中的重要性作了系统的论述。  相似文献   

7.
鉴于国内钢材市场供大于求矛盾日益突出的特点,论述了企业必须加强客户关系管理,建立较完善的营销服务体系,从更深层次、更广范围为顾客创造价值,抢占竞争先机,取得竞争优势,提升客户满意度,培养客户的品牌忠诚度,建立长期稳定的战略合作伙伴关系,稳定并扩大产品的市场占有率,提高企业经济效益。  相似文献   

8.
为适应钢铁新环境,八钢公司提出了"三转"战略转型理念,结合"销售围着市场转"营销机制的优化设计,销售体系整体思考、统一策划,提升核心竞争力,以应对未来市场发展变化,满足客户多样化、多元性需求,进一步提升企业在客户关系和服务管理方面的整体管理水平。  相似文献   

9.
本文通过阐述济钢实施差异化营销策略,开拓营销思路,缓解了钢坯销售的极大压力,钢坯销售网络基本建立,客户群体趋于稳定,取得了良好的经济效益,创造了济钢钢坯销售史上的奇迹,为进一步做好新形势下的销售工作提供了有益的经验。  相似文献   

10.
在分析JavaEE5.0规范最新推出的Web层框架JSFl.2和EJB层框架EJB3.0结构的基础上,提出了基于JavaEE的Web框架与组件的集成方案,并设计该方案下的客户关系系统的体系结构.最后结合客户关系开发实例,探讨了JSP2.1+JSFl.2+EJB3.0开发模式在客户关系系统实现过程中的应用.  相似文献   

11.
12.
Two studies investigated the role of expressive vocal behavior (specifically, speech rate and loudness) in fear and anxiety and in sadness and depression. In the 1st study, participants spoke about personally experienced fear and anxiety-arousing and neutral events using 3 different voice styles: fast and loud, normal, and slow and soft. In the 2nd study, participants spoke about personally experienced sad or depressing and neutral events using the same 3 voice styles. In both studies, the participants' highest levels of subjective affective and cardiovascular (CV) arousal occurred when they spoke about the emotional events in a mood-congruent voice style: fast and loud in the case of fear and anxiety, and slow and soft in the case of sadness or depression. Mood-incongruent voice styles canceled the heightened levels of CV arousal normally associated with these negative emotions. The voice-style manipulation had no significant effect on the participants' levels of CV arousal during the neutral discussions. (PsycINFO Database Record (c) 2010 APA, all rights reserved)  相似文献   

13.
Despite the use of multimodal therapy, higher-grade glioma is still uniformly fatal in the adult population. There is a considerable difference between the length of survival in each given patient, even within the same tumor type and malignancy grade group, suggesting that there are factors that might differentially influence outcome. To identify such factors, 107 patients with anaplastic or malignant glioma were retrospectively investigated. Clinical parameters and paraclinical data on the p53, mdm2, and EGFR genes at the DNA or protein level were evaluated by univariate analysis and Cox proportional hazards regression modeling. Kaplan-Meier survival estimation demonstrated that immunohistochemical positivity for mdm2 protein in patients with anaplastic astrocytoma or with glioblastoma multiforme was associated with a shorter survival time (p = 0.02). P53 gene mutations and immunopositivity for the epidermal growth factor receptor (EGFR) protein were not significantly related to poor prognosis. The Cox proportional hazards model revealed immunohistochemical positivity for p53, mdm2, or for both of them, the presence of postoperative irradiation, and the extent of surgical resection of tumor to be variables significantly associated with prolonged survival. EGFR overexpression, age over 60 years, and Karnofsky performance score below 40 points did not significantly shorten survival time. In conclusion, the present study identified immunohistochemically detected mdm2-protein overexpression as a statistically significant negative prognostic parameter in patients bearing anaplastic or malignant glioma. Association analysis of variables revealed a possible correlation between mdm2 and p53, which is also consistent with the biological interaction mode of both proteins in vivo.  相似文献   

14.
BACKGROUND: As aging research increasingly reflects an effort to dissociate true time-driven changes from those that can be improved, sexuality in later life remains largely unexplored. Several problems are evident. There is a lack of normative data, a lack of a conceptual framework relating to the biology, psychology, and sociology of sex, and an attitudinal resistance that obscures the entire topic. METHODS: We conducted a three-part instructional series on major topics involved with sexuality and aging. We surveyed our group of attendees (n 158, average age 68 for males, 65 for females) before and after the series. RESULTS: A remarkably robust sex life was evidenced by both the men and the women, even until advanced old age. Yet, a substantially decreased involvement was reported from 10 years earlier. Despite current activities, people of both sexes wished they were participating even more than they currently were. Impotency was identified as the major negative feature for the men; relationship problems were for the women. A questionnaire 6 months after the series reported improved sexual attitudes, but no change in sexual activities from the earlier survey. CONCLUSION: Sexuality is a major quality-of-life issue which persists into old age. Our study showed that the usual sexual practices reported by our group were not considered by them to be ideal. The intervention of this instructional series provided improved sexual attitudes but not performance. Additional studies are encouraged.  相似文献   

15.
Spondylolysis and spondylolisthesis occur predominantly in the lower lumbar spine. Besides congenital defects such as predisposition of spondylolysis the correlation between competitive sports activities and an increased incidence of spondylolysis is proved. In early stages, complete healing can be achieved by conservative treatment (abstinence from sports activities for 3 months, orthesis). Persistence of pain, neurologic symptoms and progression of vertebral slipping are indications for operative treatment (reconstruction of the isthmus, dorso-ventral spondylodesis). The exercise tolerance depends on the extent of instability, progression of vertebral slipping and clinical symptoms. The limits of exercise tolerance vary among the individual athletes and require the decision of the physician. Backstroke swimming, abdominal and back muscle strengthening exercises, and types of sport involving smooth movements are advisable. Sports education in school is possible without restriction in patients with stable spondylolysis and in those with spondylolisthesis without unfavourable concomitant factors.  相似文献   

16.
OBJECTIVE: To test the validity of Benjamin Franklin's maxim "early to bed and early to rise makes a man healthy, wealthy, and wise." DESIGN: Cross sectional analysis of sleeping patterns in a nationally representative group of elderly people, and longitudinal investigation of mortality. SETTING: Eight areas in Britain (five in England, two in Scotland, and one in Wales). SUBJECTS: 1229 men and women aged 65 and over who in 1973-4 had taken part in a survey funded by the Department of Health and Social Security and for whom data on sleeping patterns, health, socioeconomic circumstances, and cognitive function had been recorded. MAIN OUTCOME MEASURES: Self reported income, access to a car, standard of accommodation, performance on a test of cognitive function, state of health and mortality during 23 years of follow up. RESULTS: 356 people (29%) were defined as larks (to bed before 11 pm and up before 8 am) and 318 (26%) were defined as owls (to bed at or after 11 pm and up at or after 8 am). There was no indication that larks were richer than those with other sleeping patterns. On the contrary, owls had the largest mean income and were more likely to have access to a car. There was also no evidence that larks were superior to those with other sleeping patterns with regard to their cognitive performance or their state of health. Both larks and owls had a slightly reduced risk of death compared with the rest of the study sample, but this was accounted for by the fact that they spent less time in bed at night. In the study sample as a whole, longer periods of time in bed were associated with increased mortality. After adjustment for age, sex, the presence of illness, and other risk factors, people who spent 12 or more hours in bed had a relative risk of death of 1.7 (1.2 to 2.5) compared with those who were in bed for 9 hours. The lowest risk occurred in people who spent 8 hours in bed (adjusted relative risk 0.8; 0.7 to 1.0). CONCLUSION: These findings do not support Franklin's claim. A "late to bed and late to rise" lifestyle does not seem to lead to socioeconomic, cognitive, or health disadvantage, but a longer time spent in bed may be associated with increased mortality.  相似文献   

17.
The constructs of intelligence and ego-resiliency are discussed. The personality implications of "pure intelligence" and "pure ego-resilience" were identified. Intelligence (IQ) was indexed by the Wechsler Adult Intelligence Scale-Revised (WAIS—R) and ego-resiliency by an inventory scale. Residual scores measuring "pure intelligence" and "pure ego-resilience" were correlated with the items of the observer based California Q-sort, used to describe participants. Persons relatively high on ego-resilience tend to be more competent and comfortable in the "fuzzier" interpersonal world; persons defined primarily by raw IQ tend to be effective in the "clearer" world of structured work but tend also to be uneasy with affect and less able to realize satisfying human connections. Gender differences exist in the relations of ego-resilience and intelligence and in their adaptive relevance. (PsycINFO Database Record (c) 2010 APA, all rights reserved)  相似文献   

18.
Investigated the effects of modeling and corrective feedback on the conservation of equalities and inequalities, with items spanning 3 stimulus dimensions (length, number, and 2-dimensional space). Ss were 48 kindergartners (24 boys, 24 girls). Brief observation of a model, briefer correction training (joining positive feedback with verbal rule provision), and the combination of observation and correction were all successful in producing learning and, without further training, transfer and retention of conservation. Unlike the controls (who also never correctly answered any equality items), the trained experimental Ss gave evidence of spontaneously generalizing their new learning to a task that required nonverbal behavior to manifest conservation. (17 ref) (PsycINFO Database Record (c) 2010 APA, all rights reserved)  相似文献   

19.
根据深云立交桥梁的检测结果,对该桥目前的整体状况、工作状态,及其使用情况做出综合评价,对桥的病害原因进行了分析,并提出合理的加固方案。  相似文献   

20.
众所周知,国际单位制物质的量采用摩尔(mol)表示,近几年出版的给排水专业书籍,为了与国际单位制接轨,逐渐将摩尔的使用频率不断提高,被给排水技术人员广泛应用的新版给排水设计手册,将表示物质浓度的单位“当量/升”或“毫克当量/升”.改为mol/l或mmol/l,虽然编者对其基本单元定义作了说明,但在实际运用上仍会出现误解,  相似文献   

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