共查询到19条相似文献,搜索用时 125 毫秒
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葡萄酒一般清亮、晶莹、透明、有光泽,具有令人愉悦的外观和回味无穷的内涵,因而葡萄酒具有美学特性。葡萄酒品尝过程中美感活动是一种逐渐深化的过程,美感的形成机理研究由于哲学辩证法的借入,诠释葡萄酒品尝过程中美感形成的机理。由葡萄酒品尝过程中主观、客观存在的美感追溯其美感内涵,以提升葡萄酒品尝者对葡萄酒的欣赏水准,倡导葡萄酒消费审美文化,引领葡萄酒时尚品味,旨在使葡萄酒品尝者通过葡萄酒品尝,怡神悦意、净化心灵、完善人格、激励斗志、升华境界。 相似文献
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鉴于国内目前葡萄酒品尝水平普遍偏低的状况,为了和国际接轨,提高国人尤其是经销商的葡萄酒品尝水平,我们特请国内最著名、最权威的葡萄酒品尝专家、留法学者王俊玉教授做系列讲座。 相似文献
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《中外葡萄与葡萄酒》1996,(1)
葡萄酒的品尝葡萄酒的品尝是一门学问,但只要有兴趣,并善于练习,人人都能成为品酒专家。品尝葡萄酒要用专用的品酒杯,有一种被称为郁金香型的品酒杯被认为是最适合的葡萄酒品尝用杯。品尝葡萄酒一般从三个方面进行,即所谓的“一观其色,二嗅其香,三尝其味”。悦目的... 相似文献
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烟台市消费者对葡萄酒的满意度及影响因素分析 总被引:1,自引:0,他引:1
为了促进葡萄酒产业健康发展,该文基于烟台市消费者的调研数据,运用SPSS 26.0软件,采用描述性统计和有序Logistic回归分析等方法,分析消费者对葡萄酒的满意度及影响因素。结果表明,烟台市消费者对葡萄酒的满意度处于基本满意水平;女性消费者的满意度较高,消费者在商超购买葡萄酒的满意度较高,消费者选择木盒和纸盒包装的满意度较高;性别、购买渠道、饮用场景、感官评价、品牌形象、感知质量、包装是影响消费者满意度的7个重要因素,其中感官评价对消费者满意度的影响最为显著(P<0.01)。建议葡萄酒协会推进标准化体系建设,葡萄酒生产企业加强品牌建设并制定有效的营销方案,政府部门加大市场监管力度并重视葡萄酒文化推广。 相似文献
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TRENT E. JOHNSON SUSAN E.P. BASTIAN 《Australian Journal of Grape and Wine Research》2007,13(3):186-197
Few Australian wine companies have the resources to acquire consumer relevant information to assist their strategic decision-making. This exploratory study examined the relationship between Australian consumers' wine expertise and their self-reported wine related behaviours, such as wine purchasing and consumption. A measure of consumer wine expertise developed specifically for the Australian consumer, comprising a wine knowledge test and an aroma identification (sensory) test, was used to segment 61 wine consumers into three expertise levels. A large positive correlation between wine expertise and formal wine training was demonstrated. Data showed that females dominated the low and males the high expertise groups, respectively. The high expertise level consumers spent more on wine, purchased more bottles and fewer casks per month and consumed more wine in a week than the low and medium expertise groups. Analysis revealed significant differences between the styles of wine consumed by the various expertise levels. A combination of Factor and Cluster analyses generated three distinct consumer segment profiles based on wine purchase drivers. These preliminary data indicate that wine consumers' wine behaviour may be influenced by their wine expertise. 相似文献
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为研究在线葡萄酒消费行为,对葡萄酒消费者行为(包括消费者葡萄酒饮用史、饮用场景、消费者相关生活方式)进行调查,并对调查数据进行分析,共取得3 369个样本数据。结合结构方程模型建模,首先对调查样本的年龄、地域分布、瓶单价、饮用瓶数、饮用频率、饮用时间、葡萄酒相关知识水平等进行了描述性分析;其次在对数据内在一致性检验的基础上结合结构方程模型进行建模,在主成分分析的基础上,得到葡萄酒公务消费型、葡萄酒发烧友型、葡萄酒享受型、葡萄酒时髦消费型和葡萄酒年轻新饮型共5种类型细分市场。 相似文献
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随着红酒消费热,介绍红酒、品鉴红酒的著作也越来越多,为提升消费者的品酒和鉴赏能力起到了很好的作用.但研究发现,许多关于品鉴红酒和葡萄酒酿造的著作中存在一些片面的、错误的内容或观点.以《品鉴红酒》一书为例,指出了该书在介绍葡萄酒中的糖、酸、营养素、铁以及橡木桶陈酿等方面存在的误区,并提出自己的看法.同时,从这些方面反映出培养葡萄酒专业人才的必要性. 相似文献
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Nicolas Sternsdorff Cisterna 《Food and Foodways: Explorations in the History and Culture of》2014,22(1-2):90-111
This article uses ethnographic case studies to show how wine connoisseurs learn to appreciate wine. I argue for disaggregating the wine experience between sampling and tasting, and suggest that tasting is a cumulative form of sensorial engagement where connoisseurs build their knowledge to help them understand future wines. I focus on two variables that wine connoisseurs need to master—getting a sense for terroir and learning to name smells—and offer ethnographic data to illustrate how connoisseurs go through this process. I conclude the article by looking at the moments when wine experiences are not easily rendered into wine terminology and suggest that these instances help constitute connoisseurs into drinkers with individual trajectories. Looking at experience brings further clarity to how connoisseurs engage food commodities as objects to be studied and mastered via the senses. 相似文献
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